Eddie Maalouf Email & Phone Number

Executive Marketing leader brings 25+ years of business management and marketing success establishing new territories, new brands, new channels in B2B and B2C and launching operations for numerous global brands and companies. Extensive experience leading Global marketing & CX operations for US and European companies. Deep experience in building brands and creating and managing new business verticals. A team leader and avid believer in analytics, trends and insights to drive decision making. Track record includes:• Driving business growth over 300% for global, local corporations and start-ups. In-depth experience in Telecom, Real Estate, Retail (shopper marketing), FMCG, Telecom, and the advertising & media industry. • Leading the transformation of a traditional marketing team to a Customer Experience & Digital Marketing focused team. • Defining and successfully achieving Digital and CX KPIs including Net Promoter Scores +6 point increase, Customer Satisfaction > 80% on new website, Ease of Business score increase by 22%. Successes are the direct result of targeted CX initiatives with technical and process changes aimed at driving Customer focused mindset.• Managing P&L budgets of over $ 3 Billion and marketing budgets in excess of $ 250 Million annually (Nokia), and headed up growth initiatives across territories of up to 64 countries in Middle East & Africa. A trained public spokesperson; performed numerous high-profile keynote speeches as designated industry representative. Participant of the CGI (Clinton Global Initiative) and led round table discussions on the economic impact of technology in Middle East & Africa. Current member of The Marketing Society (TMS). ♣ Customer Experiences & Brand♣ Strategic Planning & Analytics♣ B2B/Lead Generation♣ Consumer Intel Management♣ Strategic Content Management♣ Team Leadership & Development♣ Digital Marketing Management♣ eCommerce Management♣ Mobile/App Consumer Solutions♣ Partner/Loyalty CRM Planning

Listed skills include Creative Strategy, Business Planning, People Management, Experiential Marketing, and 45 others.