Responsible for driving sales overnight and brand over time by building and activating relationships with franchisees and executing marketing strategies that support the growth and success of the franchise/repair brand. Have a deep understanding of the franchise business model and work collaboratively with cross-functional teams to evolve and influence marketing strategies at the store level. Create a feedback loop to drive franchisee engagement and success in the marketing space.

Creative director for electronics repair start-up uBreakiFix located in Orlando, Florida. I manage and provide creative direction to a staff of designers, web developers and video editors. I'm responsible for brand development, management and creative direction. I lead the creative team with initial conceptualization, assist with production and execution of all materials produced by our company. Materials include integrated marketing campaigns, B2B/B2C advertising campaigns, marketing and promotional collateral, brand/identity materials, packaging, video production and UI/UX for web.

Responsible for global design patterns, standards, and best practices.

At Full Sail University I work in Platinum Creative, the in house creative agency where I'm responsible for site-wide, global design patterns, standards, and best practices.

At Full Sail University I worked in Platinum Creative, the in house Creative Department. I worked as an Interface Design and User Experience lead for many of Full Sail's many digital platforms. I was also involved with developing artwork for print and online advertising.

Created Corporate Identity and lead design on web projects.

Created and designed assets for use in video and web projects.

While employed, I was responsible for the concept and creation of web sites for their many clients.