Eddie Miranda Email & Phone Number

Houston, Texas Area

Houston, Texas Area

Directed a creative team of seven staff members in the production of all digital and print communications for the Advancement Division of a Tier One public research university.Planned and collaborated with other department directors and staff to launch strategic communications initiatives.Led the creation and production of individual case statement brochures for each of the university’s 22 colleges and units in support of the $1 billion “Here We, Go” fundraising campaign.Developed and implemented the reorganization of the Advancement communications team, which expanded from five to eight staff staff members, along with the creation of two additional positions.Directed and implemented the successful development of the university’s first annual philanthropy print and online publication, Philanthropy Matters, to engage donors, alumni and advocates of UH.Provided direction for the development of marketing collateral for the launch of the new Life Member campaign for the UH Alumni Association.

Arlington, Texas

Provided leadership for the comprehensive program of internal and external public relations, marketing and branding oversight, as well as the development of the YMCA's digital engagement strategy, including social media.Created innovative and quality marketing pieces and communications that effectively drive traffic to the Arlington-Mansfield Area YMCA Family Centers and that help produce the projected monthly association membership goals.Developwd both monthly and annual operating plans for marketing/communications that aligns with the Arlington-Mansfield Area YMCA's strategic plan.Worked with Family Center staff to effectively collect information on upcoming programs and increase member involvement.Tracked and analyzed marketing campaigns and initiatives.Led the association and web developers in launching the Arlington-Mansfield Area YMCA's new and vibrant website, amaymca.org; oversaw all content of the website for accuracy and quality appearance.Created and managed social media content for all three Arlington-Mansfield Area YMCA Family Centers. Worked collectively with association leadership to organize and conduct annual support campaign efforts.Represented the YMCA with key community organizations and events as needed.

Created, planned and implemented strategic marketing and communications programs with the ultimate goal of raising funds and building community advocacy for the seven-college district.Managed media relations efforts to foster top-of-mind awareness of the DCCCD Foundation and the college district.Led the creation, development and implementation of communications efforts for the DCCCD Campaign for Excellence, a multi-million-dollar campaign to support the strategic initiatives of the college district.Led a core team in the redesign and content management of a robust Foundation website to attract a wide audience, including donors, students, district employees and the community.Developed print and electronic newsletters for Foundation donors and leaders.Led a production team to create promotional videos that target donors and community advocates of the college district.Developed materials for the Foundation's annual giving campaign and other fundraising projects.

Dallas, Texas

Created, implemented and oversaw all internal and external marketing and public relations initiatives for an ethnically diverse, urban community college in southern Dallas County.Oversaw community outreach, public information and graphics/website components of the marketing office.Secured major contracts with advertisers, printers and other vendors for the college's marketing campaigns.Planned and implemented community events/activities for the college.Supervised and led a staff of eight full-time and two part-time employees.Served as a spokesperson for the college.Oversaw an annual marketing budget of more than $500,000.

Dallas, Texas

Managed all communications projects for the Foundation of the seven-college system.Produced brochures, membership packets and direct mail pieces to target specific donors.Produced the Foundation's quarterly newsletter.Oversaw the production of grant proposals and other written presentations to prospective donors.Created and periodically updated the Foundation's executive summaries.Served as content manager for the Foundation's website.Collaborated with the district's Office of Marketing and Communications on Foundation-related projects.Planned and coordinated press conferences.Supervised a three-person communications/development team.Managed the Foundation's communications/development budget.

Dallas, Texas

Wrote and edited press releases, public service announcements, ad copy, brochures and other written material for both targeted and mass publicity.Created and maintained a media list.Produced the college employee newsletter (Nine Stories).Managed all internal communications for the college.Managed the production of class schedules and college catalogs.Selected, trained, supervised and evaluated clerical staff.Oversaw the daily operation of the marketing and communications office in the director's absence.Conducted campus tours.Served as media advisor and provided guidance to college spokespersons in crisis communications.

Laredo, Texas

Wrote and edited news articles, columns and feature stories on high school, collegiate and professional sports.Routinely designed the layout of the sports section.Managed the sports department in the editor's absence.

Bachelor Of Arts, Journalism

Education record