Eddie Ranchigoda

Eddie Ranchigoda Email and Phone Number

Brand builder, marketing strategist & storyteller connecting emerging technology to a human narrative. @ Digital Meaning
Eddie Ranchigoda's Location
San Francisco, California, United States, United States
About Eddie Ranchigoda

With over 20 years of experience in marketing and branding, I have a proven track record of building and working with high-performing teams to launch and grow products, apps, and services in various industries, such as gaming, fin-tech, education, and health & wellness. I am passionate about shaping a brand's vision, narrative, and marketing strategy to engage and retain customers for the long term.

Eddie Ranchigoda's Current Company Details
Digital Meaning

Digital Meaning

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Brand builder, marketing strategist & storyteller connecting emerging technology to a human narrative.
Eddie Ranchigoda Work Experience Details
  • Digital Meaning
    Chief Brand Officer & Head Of Consumer Services
    Digital Meaning Oct 2021 - Present
    Oakland, California, Us
  • Onramp Invest
    Interim Cmo
    Onramp Invest Apr 2022 - Sep 2023
    San Diego, Ca, Us
    Led B2B marketing efforts of digital asset investment platform for financial service professionals. Grew audience of financial advisors 5X through educational content program, social media expansion and performance marketing.
  • Academia.Edu
    Head Of Marketing
    Academia.Edu 2020 - 2021
    San Francisco, Ca, Us
    Led marketing and growth functions for largest free-access, academic research platform in the world, with 20M MAU and 150M+ registered users. - Directed cross-functional teams in A/B testing on premium subscription service across checkout, pricing, email, marketing surfaces, and product iterations. - Led or collaborated closely with Customer Success, Design, User Research and Product teams.
  • Onramp Invest
    Vp Of Product & Marketing
    Onramp Invest 2018 - 2019
    San Diego, Ca, Us
    Led branding, marketing and mobile app development for innovative fin-tech startup focused on blockchain investments. Drove process on new brand name, corporate messaging, TV ad creative, and web/blog content. Worked closely with legal team to ensure all communications were in compliance with NASDAQ, FINRA and SEC regulation. Led development team and go-to-market planning for the Onramp cryptocurrency investment app.
  • Game Show Network
    Executive Director, Marketing
    Game Show Network 2016 - 2018
    Santa Monica, Ca, Us
    Managed product marketing and CRM teams across mobile, web and Facebook games. Led team of 20+ across 3 offices (SF, Boston, London), and responsible for annual revenues in excess of $60M. Products included GSN Casino, Wheel of Fortune Slots, Tripeaks Soiltaire, Sparcade, and Mirrorball.
  • Cmotogo.Co
    Founder, Lead Strategist
    Cmotogo.Co 2012 - 2016
    CMO2GO (formerly Ranchigoda Consulting) works with clients to develop brand and product strategies to maximize market opportunities and ensure long-term success. Specific services offered include customer research and segmentation, product/brand positioning and messaging, product planning and MVP scoping, naming, and go-to-market planning.Clients/Projects: Onramp Invest, Sony, Microsoft, Xbox, Electronic Arts, Visa, Mumm Napa, Blockforce Capital, Bridgeport Financial, OSMO/Tangible Play, Pivotal Living (Fitness Wearables), Lark Fitness (Health App), Jointly (Cannabis Wellness)
  • Zynga
    Director Of Marketing
    Zynga 2010 - 2012
    San Francisco, California, Us
    Managed all facets of marketing and licensing for lead game franchises representing over $250M annual revenue.
  • Ranchigoda Consulting
    Marketing/Brand Strategist
    Ranchigoda Consulting 2007 - 2010
    • Managed development and launch activity for RightCliQ, VISA’s comprehensive online shopping portal.• Executed launch promotions for Microsoft’s Halo 3, which became top game release of 2007.• Spearheaded Wonder Forge’s lead licensing program, working with Disney, Seuss, and Hit Entertainment
  • Cranium
    Director Of Kids Products
    Cranium 2002 - 2007
    Us
    Launched 20+ products and grew revenue 7X over five years. Launched Toy Industry Association's 'Game of the Year' three years in a row. Led Cranium's first TV ad program and established partner initiatives with Burger King, Delta Airlines, Starbucks, and Hyatt Hotels.
  • Microsoft
    Group Product Manager (Online Games/Xbox)
    Microsoft 1998 - 2002
    Redmond, Washington, Us
    Managed online products and services for MSN and Xbox. Relaunched key MSN properties and achieved first-time profitability for MSN Games & Entertainment sites. Launched Xbox Online.

Eddie Ranchigoda Skills

Product Marketing Start Ups Brand Management Competitive Analysis Product Planning Strategy Advertising Strategic Partnerships Digital Marketing Seo Product Management Monetization Marketing Email Marketing Social Media Mobile Applications Online Advertising Mobile Marketing Digital Strategy Leadership Segmentation Analytics Digital Media Management Public Relations Social Media Marketing E Commerce Entrepreneurship Product Launch User Experience Marketing Strategy Mobile Devices Integrated Marketing Cross Functional Team Leadership Online Marketing

Eddie Ranchigoda Education Details

  • University Of Oregon Lundquist College Of Business
    University Of Oregon Lundquist College Of Business
    International Business
  • Uc Irvine
    Uc Irvine
    Psychology (Children And Family Emphasis)

Frequently Asked Questions about Eddie Ranchigoda

What company does Eddie Ranchigoda work for?

Eddie Ranchigoda works for Digital Meaning

What is Eddie Ranchigoda's role at the current company?

Eddie Ranchigoda's current role is Brand builder, marketing strategist & storyteller connecting emerging technology to a human narrative..

What is Eddie Ranchigoda's email address?

Eddie Ranchigoda's email address is ed****@****mes.com

What is Eddie Ranchigoda's direct phone number?

Eddie Ranchigoda's direct phone number is +141531*****

What schools did Eddie Ranchigoda attend?

Eddie Ranchigoda attended University Of Oregon Lundquist College Of Business, Uc Irvine.

What skills is Eddie Ranchigoda known for?

Eddie Ranchigoda has skills like Product Marketing, Start Ups, Brand Management, Competitive Analysis, Product Planning, Strategy, Advertising, Strategic Partnerships, Digital Marketing, Seo, Product Management, Monetization.

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