Manage the production of video marketing content to set up success for various stakeholders. • Coordinated video and animation projects across several vendors while creating content internally. These efforts generated 25+ customer testimonials in the NA, EMEA, and APAC regions in 2022. Transformed a keynote session into a cinematic film experience for over 2,500+ conference attendees. • Explored new solutions to provide streamlined results across various channels by using Lottie animations, reducing the load time on the site, and templating digital ads to promote ebooks while reducing reliance on external agencies.

Create graphic and video assets to aid in the company’s global marketing efforts and pipeline generation.• Developed video content to align to rebranding efforts which yielded short-format, customer stories, and explainer videos. This elevated our subject experts and leadership’s reputation with serial videos around the insights of complex supply chains often leading in the top 3 performing posts on social. • Coordinated with the marketing team to pivot activities into an online environment due to pandemic which required shifting a physical conference into a virtual experience producing online keynotes, live streaming sessions, and app promos that resulted in a record-breaking 300%+ increase in attendance.• Streamlined the process for translating video/graphic content by coordinating with regional managers and vendors to share messaging for our global audience in seven languages in half the time.• Helped navigate the transition of LLamasoft content to Coupa during the acquisition.

Create lesson plans, presentations, and assignments pertaining to video and animation, then instructed students and monitored their progress encouraged by providing a conducive learning environment.• Developed course materials to align students with different trajectories ensuring their success when gaining employment, transferring, or launching a business. • Removed barriers to software with a steep learning curve so that students with zero experience could develop the techniques while simultaneously fostering students who sought out more advanced instruction, which resulted in several students receiving student Emmy awards form the NATAS local chapter. • Managed video equipment loan office, 24-station editing lab, and green screen studio that allows students a seamless learning experience and differentiates our program from others.

Assembled a new team of producers to develop MLive’s video presence through original, social, and news content exceeding 50+ million views annually. • Bolstered company’s video channels through strategy and optimization techniques to accelerate content to a larger audience resulting in surpassing 100k subscribers and millions of monthly views in a quarter of the total time that the channel existed. • Across eight hubs and with limited resources, supported reporters in developing supplemental video content through best practices, recommendations, and workshops to bring a multimedia experience to the reader base. • Analyzed subject matter performance and evaluated trends with analyst to proactively promote coverage. This assisted in MLive’s position to be a go-to source when local news hits the national stage and resulted in the #1 trending spot on YouTube.

Produced an annual endurance filmmaking competition where 500+ creatives assemble a short film. • Connecting filmmakers through meet and greet events and coordinating with local arts organizations ensured high participation while fostering the greater creative network of Detroit’s talent pool. • Premiering four screenings and hosting an award ceremony with amazing prizes from solicited sponsors has made Detroit one of the top ten, highest engaged cities of the organization’s 180+ cities while ensuring filmmakers have an unforgettable experience.

Crafted a wide variety of video and motion graphics for clients and agencies to meet their project milestones. • Launched engaging media content and campaigns for locally and nationally recognized organizations by creating promotional spots, documentary segments, narrative films, and animated explainer videos that were well received by clients and stakeholders. • Worked on projects for clients including PBS, University of Michigan, Automobile Magazine, and the University of California and ensured content matched standards and tone which resulted in on-going projects. • Operated all aspects of the business from sales, vendor relationships, accounting, and marketing.

Collaborated with the business developer to deliver high-end video content to clients.• Coordinated with the project manager to align best video strategy to meet clients’ goals which resulted in multiple Emmy nominations and raising over $100k in a crowd-funding campaign. • Provided design for web, UI, and marketing content in coordination with developers which allowed assets to be shared across different mediums resulting in a cost-savings for clients.

Maintained on-air programming for multiple channels. Created content for promotional spots, community videos, and channel identification. Assisted members of the community with studio resources, equipment, and general questions.

Assisted individuals with barriers to traditional employment (due to a disability) to develop, maintain, and improve employment skills. Developed training materials for community work sites, assisted in fundraising events, and produced promotional materials. Gained extensive knowledge of local resources and networking opportunities.