I'm a senior level creative thinker + leader available for agency or brand positions/projects // Deep strengths in leading teams, creative development, producing provocative brand storytelling, building business + crafting work that works //BRANDS, ENTERTAINMENT OR AGENCIES: ThreeSixtyEight | Lionsgate TV Services | agency PURE | SAROFSKY | Not Impossible Labs | Havas Edge/LA | Vixen Vodka | Zolly e-Bikes //EXPERTISE: Advertising | Art Direction | B2B | B2C | Brand Strategy | Branded Content | Brand StorytellingBroadcast Production | Entertainment | Editorial Supervision | Concept Development | Copywriting Creative Mentorship | Creative Strategy | Creative Staffing | Design | Digital Strategy | Digital Creative Executive Leadership | Integrated Marketing | Online Advertising | Post Production | Video Content

Sarofsky TBD* may be a different kind of strategic + creative company than you’re used to working with. We’re one-part smart af strategy + one-part slick storytelling and production from the entertainment world. The results are bold creative solutions that work for businesses and brands. | Think. Create. Make.

Creative Director in Residence @ ThreeSixtyEight / I worked to elevate the way creative was developed, made + executed / Together, as a team, we challenged common thinking so that we could create an uncommon future for brands + the story that brands tell // Inc. Best Workplaces 2020 //

Developed integrated creative campaigns and brand strategies. Worked to keep the agency and clients ahead of trends, market developments and business opportunities / Worked closely with agency president to implement the Distributed Delivery Expert Source model / Expanded video production and post production partnerships / Won 21 local, regional and national awards for video content / Built an expert source team of 24 creative professionals / I continue to consult and develop thinking for PURE as Creative Director remotely /BRANDS: Aerotek | Airline Highway / Southern rep | French Market Cold Brew Coffee / Reilly Foods | Georgia Pacific | Grady Health | Kevlar | Treehouse Eyes //EXPERTISE: Advertising | Award winning | Art Direction | B2B | B2C | Brand Strategy | Branded Content | Brand Storytelling | Broadcast Production | Entertainment | Editorial Supervision | Concept Development | Copywriting | Creative Mentorship | Creative Strategy | Design | Digital Strategy | Digital Creative | Integrated Marketing | Online Advertising | Post Production | Video Content |

Provided deep agency creative leadership and innovation. Conveyed vision and values of agency to creative team. Grew the CenturyLink business for agency 500%+ in 5 years. Created and produced 3,500+ Direct Response, TV Spot, Pre-Roll, OTP, DRTV, Video Content, Digital, Social Content, annually /Key focus on: Internet Technology, Internet Protocol TV, Enterprise, Cloud Technology // Primary Audience: The Connected Family, Internet Speed Freaks, TV Junkies, Small Office Home Office (SOHO) Enterprise Decision Makers // Led the team on COMCAST BUSINESS / Focus on B2B // Primary Audience: Very Small Business (VSB) Small Business, Enterprise CLIENTS: Audubon Nature Institute | Asheville Tourism | CenturyLink | CenturyLink Business | CenturyLink PRISM TV | Comcast Business | Mellow Mushroom Pizza //TALENT: Advertising | Award winning | Art Direction | B2B | B2C | Brand Strategy | Branded Content | Brand Storytelling | Broadcast Production | Entertainment | Editorial Supervision | Concept Development | Copywriting | Creative Mentorship | Creative Strategy | Design | Digital Strategy | Digital Creative | Integrated Marketing | Online Advertising | Post Production | Video Content |

The mission of The Creative Circus? It's to educate + graduate the best-prepared, most avidly sought-after creatives in the industry // And they're doing just that + more. It's a creative school that can help students get jobs. Amazing jobs doing what they love to do: creating brilliant integrated campaigns + content //As Senior Advisor to Advertising Studies, I worked primarily with grad level students, strengthening their work, integrated thinking, presentation skills + confidence // Basically, I was getting them ready for the real world. An incredibly fulfilling responsibility? You bet //EXPERTISE: Creative Director | Creative Development | Teacher | Talent Development | Storytelling | Mentor | Team Building Experience | Consulting | Copywriting | Art Direction | Digital | Video Production | | 360° Campaigns | Brand Strategy

I blended my personal creative thinking and style regarding B2B marketing to deliver clever and highly effective campaigns / Led the creative vision and helped craft bolder creative strategies for clients to establish a stronger market presence during an extremely challenging economy.EXPERTISE: Advertising | Art Direction | B2B | B2C | Brand Strategy | Concept Development | Copywriting | Creative Mentorship | Creative Strategy | Design | Digital Strategy | Integrated Marketing |

I was a teacher @ Portfolio Center for almost 20 years. Actually, half of the people reading this profile we're probably my students. What makes this story rather interesting is that I was an active instructor at the same time I was building my career as a Creative Director + Chief Creative Officer What was remarkable was how teaching @ PC made me the creative leader I am today // At PC, I quickly learned teaching creative skills doesn't start + stop in the classroom. It's something a good Creative Director - no matter what level you are - should be doing everyday. Elevating work, developing talent, mentoring, listening, nurturing + giving back //PC created some of the best talents in the industry. And for all of you who taught there, studied there, developed talent there, stoked the fire of your careers there -- I applaud you --Stay in touch //EXPERTISE: Creative Director | Creative Development | Teacher | Talent Development | Storytelling | Mentor | Team Building Experience | Consulting | Copywriting | Art Direction | Digital | Video Production | | 360° Campaigns | Brand Strategy

Assisted in agency growth, recruited new talent and helped elevate numerous challenger brands. Communicated project milestones, deliverables, opportunities and risks to Account Management. Achieved $80+ Million in new business growth and organic growth in seven years Managed team of 60+ creative professionals Earned 300+ advertising and design awards for the agency /Brands: Aruba Tourism, Atlanta Braves, Atlanta Hawks, Coca-Cola, Dominos Pizza,Durex, Longhorn Steak House, Mizuno, National Black Arts Festival, Russell Athletic,Southern Company, Srixon Golf Balls,, Time Warner Cable, The Athlete’s Foot (Nike,Adidas, Reebok) Quikrete Concrete, Zoo Atlanta /EXPERTISE: Advertising | Award winning | Art Direction | B2B | B2C | Brand Strategy | Branded Content | Brand Storytelling | Broadcast Production | Entertainment | Editorial Supervision | Concept Development | Copywriting | Creative Mentorship | Creative Strategy | Design | Digital Strategy | Digital Creative | Integrated Marketing | Online Advertising | Post Production | Viral Video Content |