Eddie Thomas is a highly acclaimed business consultant/business mentor with a passion for coaching ambitious companies and individuals.As a trusted mentor and business coach to companies seeking to maximise profits, reduce costs, boost morale and unite management teams, Eddie has built a reputation for providing unprecedented levels of insight and strategic advice in the ever-evolving landscape of the information age. Described as calm, tenacious and resilient by colleagues and friends, few things bring Eddie more pleasure than diving into new challenges and exploring new and innovative opportunities. He loves working alongside those seeking to produce new standards of excellence within their businesses.Eddie is a successful 40-year veteran of the publishing industry, and honed his professional skill set in a landscape famous for its tumultuous, unpredictable nature. With an ironclad will to learn, succeed, and stay ahead of the competition by any means necessary, Eddie defined himself as a highly-capable professional with a knack for identifying new trends and staying ahead of the curve through smart business decisions and clear strategic thinking.After rising to CEO of Newborn Publications in London, Eddie sold the company to the Daily Mirror Group and three years later helped establish Text Media in Australia. After embedding an unshakeable legacy there, he served as Acquisitions Director with IPMG, helping to re-forge the company into an extremely successful magazine publishing venture. After selling IPMG, he joined Edge as CEO in 2007, turning the company into one of the leading custom publishing houses in Australia, and eventually molded the business strategy to embrace digital media long before it became mainstream. Edge remains a leading content agency with clients such as AAMI and Optus.Today, Eddie dedicates his time to consulting to and coaching ambitious business leaders/company founders through his mentoring program: www.rarebreedretreats.com.