Eddie Vulani Maluleke Email and Phone Number

I manage content marketing for Discovery Invest, Discovery Corporate and Employee Benefits, Discovery Green, and Cogence (a partnership between Discovery and global asset manager BlackRock). In this role, I develop and execute content marketing strategies across various channels, including digital, PR, social media (LinkedIn), and video. This involves planning, writing, briefing, and editing. I work closely with the reputation (PR), social media, and brand marketing teams to produce content that supports marketing and PR efforts, ensures effective implementation of content strategies, and delivers measurable ROI.

I took a sabbatical to focus on my research into the impact of paywalls on the behaviour of online consumers and the implications for PR/IMC strategy towards completing my Master of Management in Strategic Marketing degree at Wits Business School (WBS). In this time, I also worked with the Wits Case Centre to develop new case studies for business and marketing courses at WBS.

As the Group Content and Communications Manager at Sun International, I have leveraged my extensive experience in marketing and communications to drive brand engagement and deliver exceptional results. With a proven track record in content strategy, development, and management, I have successfully led a team of professionals in creating high-quality content across multiple platforms through-the-line. From social media campaigns to web copy and video production, I have played a pivotal role in enhancing the brand’s presence and driving consideration in the mass market, corporate clients, travel agents, and government entities. With a strong focus on strategic planning and execution, I have effectively managed budgets, coordinated shoots, and fostered collaboration among various departments to achieve marketing objectives. I was appointed in 2019 as Group Digital Content Manager managing a team of social media specialists, video editors, and copywriters to produce content for the website, social media platforms, and IPTV. In 2022, my responsibilities were expanded to include Corporate Communications and PR for the group, collaborating with management and marketing teams to identify valuable PR opportunities, writing press releases and supplying photography and video. By driving the development and execution of strategic content plans, managing copywriters, and overseeing web, I have consistently delivered fresh and innovative content that effectively addresses marketing objectives. Through my expertise in art direction, research, writing, editing, and team management, I have ensured the seamless execution of projects while adhering to budget. Additionally, I have played a crucial role in social content management and live social coverage of events, further amplifying the brand’s reach and impact.

My responsibilities included researching and writing engaging articles on diverse topics, ghostwriting investment thought leadership pieces, and providing valuable insights into personal finance, behavioural economics, local investing, and retirement planning for our customers. I edited the Quarterly Commentary magazine, managing print production and ensuring high-quality content for the website’s ‘Latest Insights’ section. Additionally, I compiled press releases, handled media queries, conducted media training, and managed paid-for radio campaigns. My contributions helped elevate the brand’s reputation and establish it as a trusted authority in the financial industry.

I was responsible for the strategic direction of DestinyConnect.com, DestinyMan.com and SAASawubona.com and their respective social media platforms. This included setting targets to grow brand awareness, traffic to the sites and social media reach; managing the team of six digital writers and editors; and overseeing daily and weekly content uploads. I also assisted the business development unit to conceptualise compelling opportunities for clients on our platforms and managed the digital output of those campaigns. I also worked closely with developers to maintain the sites and develop future digital platforms.

I oversaw motoring content across the three print publications (DESTINY, DESTINY MAN and Sawubona magazines) and their respective online and social media platforms. This included writing, commissioning freelancers and editing copy. I also worked with the Business Development Unit to conceptualise and implement bespoke marketing, advertising and native content opportunities for car manufacturers.

I was tasked with giving strategic input on YOU magazine’s growing black readership; edit copy and write articles when required, and assist on the planning and execution of special projects such as YOU Spectacular.

This was a one-year additional appointment, compiling and editing content for the print and digital internal staff publications. As well as writing important company news, I also aimed to unearth company profiles and features that would make compelling content for staff.

I managed overall editorial output of the Johannesburg bureau (team complement of ±20), editing and rewriting copy to magazine editorial standards and write articles when required.

I worked with the Cape Town-based deputy editor to manage the editorial diary of the Johannesburg bureau office, briefing journalists and editing copy. I also managed the cover list, liaising with the representatives of key TV shows and celebrities to ensure the best possible covers for DRUM, a weekly magazine. I held the position for three months until I was promoted to Senior Assistant Editor.

I managed the news and entertainment diary of the Johannesburg bureau, editing and rewriting copy as required. Alongside the Gauteng Editor, I also managed relationships with key TV stations and celebrities to negotiate exclusive covers for the magazine.

I commissioned scripts for the comics section of the magazine, editing the submissions to ensure they were in-line with our positioning and format. I also assisted the Editorial Director to produce content for the magazine, and writing articles as required.

I researched and wrote feature articles aligned with the magazine's focus on lifestyle, fashion, beauty, and women's interests. I conducted interviews, attended events, and contributed compelling content to capture the magazine's tone and engage its readership.

I assisted the senior journalists with research and fact-checking for their articles, covered the news desk, and reported on entertainment and lifestyle events.