▪ Developed media plans around programmatic, CTV/OTT and native tactics within yearly budgets that ranged from $4MM to $40MM▪ Created media plans with hyper focus on specific DMA, store lists and region taking into account reach and frequency▪ Developed key performance indicators to build brand and product awareness around various actions taken on site▪ Developed key performance indicators to generate sales based off Cost Per Acquisition goals and Conversion Rate efficiency▪ Structured and trafficked awareness and sales-oriented campaigns through DoubleClick Manager for programmatic, CTV/OTT and native partners▪ Quality assured that static, HTML5, high impact units and CTV/OTT creative assets were formatted correctly for use▪ Tested various Adobe Audience Manager segments based off of First Party Data within programmatic environments▪ Assisted in developing Third Party Data audience segments and Lookalike modeling with various vendors based off site visitation and client research▪ Created brand safety blueprints through DoubleVerify that included keyword lists, geo lists and category lists▪ Created Nielsen campaigns to access dashboards and ensure correct demographics were being targeted▪ Reported on campaign progress through DoubleClick Manager, Adobe Analytics, Google Analytics, Google Ads and Supermetrics▪ Utilized DoubleClick Managers Multi-Touch Attribution modeling to test efficiency of Prospecting audiences within awareness and sales goals campaigns▪ Created client reports, client status decks and vendor reports through Excel, PowerPoint and Google Slides▪ Recommended shifting of budgets within strategies and tactics based off of reporting with focus on overall campaign key performance indictors

• Created reports on various campaigns to illustrate client KPIs• Created presentations based on reporting and data to reflect strategy• Utilized Facebook, Twitter, DoubleClick, SQL to pull various sources of data• Quality assured advertisements, creatives, media planning and reports• Quality assured reports with media team to assure accurate results• Assisted in creating and executing marketing strategies for clients• Assisted in client meetings and presentations

• Created advertisements on DoubleClick based on media planning• Created reports on Commission Junction for multiple affiliate marketing programs• Quality assured advertisements, creatives, media planning and reports• Composed copy for advertisements• Assisted in creating and executing marketing strategies for clients• Assisted in research for clients

• Managed Facebook, Twitter, Instagram and Snapchat• Composed blog posts for agency• Assisted in research for clients• Attended meetings and conferences with clients

• Managed Facebook, Twitter and Snapchat• Utilized SocialFlow to coordinate posts on Facebook and Twitter• Composed articles from other sources that incorporated company’s voice• Composed original articles that incorporated company’s voice• Composed Snapchat stories that incorporated content on site• Assisted with content creation, company events and curating new business• Attended meetings and conferences with clients

• Created 3D models of future homes following base plans• Created components used for 3D models following company standards• Assisted Senior Designers with base plans• Attended meetings and conferences with Designers

• Managed social media accounts• Coordinated advertising with other local businesses• Assisted in promotion of products and services• Created promotional materials

• Composed copy for advertisements• Composed press releases for various events and promotions• Composed blog posts for clients and agency• Assisted with creating advertising layouts• Assisted in creating, editing and organizing client websites• Assisted clients with promotional events• Attended meetings and conferences with clients