Eddric Leo Email & Phone Number

Indonesia

Indonesia

Win proposal & construct IMC plan for SGMW Brand direction for LVMH activation & digital campaigns

Greater Jakarta Area, Indonesia

Insights Development & ManagementBrand & Market ResearchBranding Strategy DevelopmentIdentity PlanningCopywriting

Greater Jakarta Area, Indonesia

 Insights and Reviews: Brand Health Audit, Market Testing, Positioning Brand Identity : Creative Development & Remake Brand Policy : Manual, GSM, Brand Book  Brand Activation, Socialization, Media Blast, etc. Adopting, endorsing and portraying deliverables that allow you "foresee how your brand land” Promoting 360 degrees branding services Branding consultation Account management Vendors coordination Supervise and monitor brand health and visual… Show more  Insights and Reviews: Brand Health Audit, Market Testing, Positioning Brand Identity : Creative Development & Remake Brand Policy : Manual, GSM, Brand Book  Brand Activation, Socialization, Media Blast, etc. Adopting, endorsing and portraying deliverables that allow you "foresee how your brand land” Promoting 360 degrees branding services Branding consultation Account management Vendors coordination Supervise and monitor brand health and visual audit Creative digital supervision Budget analysis Brand book development Client service deliveryAchiement: Profit-Share offers by clients. Show less

Quarterly Beverage TrackingExploratory research (Market Intelligence)Primary and Secondary data collectionOrganize and conduct corporate B2B interviewsMarket segmentation Growth forecastingReport developmentAchievement:Project reports are consistently lodged ahead of designated deadlines

 Secondary data collection and analyses  Organize and conduct corporate B2B interviews  Qualitative survey  Market segmentation Achievement: Project was completed within one fourth of standard timeframe allowed.

 Development of Brand Management Tools Proposal development & Presentation Research vendor coordination Budgeting, Timing & Negotation of Projects Project commissioning & monitoring Development of Brand lecturing materials Delegation and empowerment to brand consultant Branding Analysis Report development & Presentation Client consultation & entertainment

Spearheaded Rebranding of:Gas NegaraLintasartaBumiputera____Design and develop questionnaire Moderate Focus Group and teamworkConduct F2F interviewData tabulation and processingStrategic branding analysisBrand Health Audit (BHA)Develop presentation report

Provide Aftersales Business Analysis reports for management and personnels.Initiate, drive, support and implement Aftersales Business Analysis Policies and Guidelines.Support in all Aftersales Business Analysis related matters.Generate tracking reports to monitor aftersales market.Manage potential model and competitor comparison database.Secure aftersales business intelligence within trucks market.Provide Business Analysis espertise to secure Competence Development… Show more Provide Aftersales Business Analysis reports for management and personnels.Initiate, drive, support and implement Aftersales Business Analysis Policies and Guidelines.Support in all Aftersales Business Analysis related matters.Generate tracking reports to monitor aftersales market.Manage potential model and competitor comparison database.Secure aftersales business intelligence within trucks market.Provide Business Analysis espertise to secure Competence Development fulfillment to End-Users.Identify opportunities of growth in conjunction with aftermarket segmentation.Achievement: Despite training program yet inducted, was entrusted to represent Indonesia & South Asia region as spokesperson in Asia Price Forum (Makati - Phillippine, March 2011) Show less

Proposal writing and Project costingConduct pre-data collection (Questionnaire, Flow Structures & Specs)Administer project commissioning and deliveryCoordinate and monitor data collection by liaising with field suppliersClient-Relationship development and Account ManagementPerform analysis: Brand Tracking, Satisfaction/Loyalty & Segmentation Study, Linear Regression, Clustering, Frequency and Conjoint, etc.Simultaneously manage Ad Hoc projects; New Product Development… Show more Proposal writing and Project costingConduct pre-data collection (Questionnaire, Flow Structures & Specs)Administer project commissioning and deliveryCoordinate and monitor data collection by liaising with field suppliersClient-Relationship development and Account ManagementPerform analysis: Brand Tracking, Satisfaction/Loyalty & Segmentation Study, Linear Regression, Clustering, Frequency and Conjoint, etc.Simultaneously manage Ad Hoc projects; New Product Development and TestingReport development and presentation Show less

Account and stock reconciliation Billing payment authorizationConsolidate transactions (air travel, holiday packages, car hire, etc.)Invoice management to Accounts PayableSupport Management Accountant in Month End Reports Rec. Apply advanced Excel skills on accounting entries to raise efficiencyMeeting demanding deadlines on AdHocs Propose and deliver solutions to foster administrative processAchievement:AdHoc - Reconciled and consolidated nine months… Show more Account and stock reconciliation Billing payment authorizationConsolidate transactions (air travel, holiday packages, car hire, etc.)Invoice management to Accounts PayableSupport Management Accountant in Month End Reports Rec. Apply advanced Excel skills on accounting entries to raise efficiencyMeeting demanding deadlines on AdHocs Propose and deliver solutions to foster administrative processAchievement:AdHoc - Reconciled and consolidated nine months Redemption Report of sensitive case in less than 2 hours* Loyalty Marketing * Velocity Rewards Program Show less

Proposal writing and Project costingConduct pre-data collection (Questionnaire, Flow Structures & Specs)Administer project commissioning and deliveryCoordinate and monitor data collection by liaising with field suppliersClient-Relationship development and Account ManagementPerform analysis: Brand Tracking, Satisfaction/Loyalty & Segmentation Study, Linear Regression, Clustering, Frequency and Conjoint, etc.Simultaneously manage Ad Hoc projects in New Product Development… Show more Proposal writing and Project costingConduct pre-data collection (Questionnaire, Flow Structures & Specs)Administer project commissioning and deliveryCoordinate and monitor data collection by liaising with field suppliersClient-Relationship development and Account ManagementPerform analysis: Brand Tracking, Satisfaction/Loyalty & Segmentation Study, Linear Regression, Clustering, Frequency and Conjoint, etc.Simultaneously manage Ad Hoc projects in New Product Development and TestingReport development and presentationMember of Marketing Committee Achievements: Awarded as Marketing Champion 2007Exclusive researcher for CUPID (Customer Potential Indicator) toolkitSupport Managing Director in Proposal development for ad hoc projectTurned around ESIA (CDMA brand) Marketing Strategy, which lead to successful ad campaigns and enhanced client relationship. Show less

Qualitative research – Market prospecting/ development; Buyer/ Supplier Search and ConsultationQuantitative research – Pricing and International Trade patternIndustry and market trend analysis Comprehensive data sourcing Feasibility assessment on Korean FMCG & Commercial goodsSolicitation to international trade activity and B2B opportunityGeneral market intelligence for S. Korean government and membersProject management and delegation (teamwork coordination)Team… Show more Qualitative research – Market prospecting/ development; Buyer/ Supplier Search and ConsultationQuantitative research – Pricing and International Trade patternIndustry and market trend analysis Comprehensive data sourcing Feasibility assessment on Korean FMCG & Commercial goodsSolicitation to international trade activity and B2B opportunityGeneral market intelligence for S. Korean government and membersProject management and delegation (teamwork coordination)Team management and staff empowermentManage 5 to 10 projects every week with maximum report deadlines to one week. Achievements:Solicited LG Machinery, also named LS Cable, in partnership with a reputable distributor of absorption chilling machine – PT. Airkon Pratama (previously YORK exclusive agent) in Indonesia.Promoted to a manager (team leader) role in less than a yearEntrusted to lead a group of high profile corporate representatives from Indonesia to an international military exhibition tour in Dae-Jeon, South Korea.Attract nearly USD 100 Millions worth of partnership deals in aggregate In 2005, my team in Korea Trade Centre – Jakarta ranked 3rd best among all KTCs around the globe in quality of research report by headquarter in Seoul. Show less

Bachelor Of Commerce (B.Com.), Marketing, Information System

Economics