Eddie E. Email & Phone Number

Guangzhou

Responsibilities• Developed high-quality partners and suppliers for the member benefits program.• Acquired users for the YiChe app and improved user activation through various cooperations.• Integrated high-grade benefits as per marketing trends and research, to promote the development of the program.• Initiated cooperation and campaigns with partners to promote the program.• Optimized the Application Programming Interface with suppliers to meet the demands of business development.Achievements• Integrated benefits and services, including refueling, car washing, road assistance, car products. • Integrated both online and offline services, including hotels, restaurants, and life categories, to increase the user stickiness and expand the user base.• Expanded the scope of the coverage of user benefits items, developed excellent suppliers, exceeded 40% in both retention rate and re-purchase rate by initiating multiple operation campaigns.• Achieved the peak breakthrough of refueling orders by improving the user experience, optimizing the interface, obtaining the internal and external promotion channels.• Enhanced user stickiness and activity by initiating marketing campaigns, for instance, selected 10 prime benefits according to our user's attributes, and proposed a year-end campaign. Some of the benefits reached over 10,000 redeem.• Initiated marketing promotions with multiple partners. For instance, hosting a marketing campaign with China Mobile, attracted over 20,000 new users registered, the total amount of exposure has reached 20 million.• Integrated several joint marketing campaigns to improve user activity. For instance, hosting Spring Festival second kill campaign to exceed user activity by 30%.• Led the promotion of the member program by gathering over 50 partners, established the rules of cooperation, successfully endorsed the brand and brought over 10,000 paid users and registered users.

Guangzhou, Guangdong, China

Responsibilities• Led the team of the strategic development project, planned comprehensive directions regarding the marketing and operating trends.• Built, maintained, updated, and managed the existing and new channels to attain sustained growth in performance.• Collected and analyzed marketing information, planned and implemented creative projects, to enhance brand influence.• Developed new products to meet the market’s demand & development.Key Achievements• Managed a team, created and applied the brand new online & offline management policies and achieved 30% growth in business in a short period.• Summed and replaced the optimization methods and tactics of each channel to enhance marketing competitiveness, order growth from channels exceeds 40%. • Collaborated with related departments to initiate the projects and promotions, increasing the conversion rate by over 60% in total.• Led the design process of upgrading products. For instance, build new functions on the existing product after collecting suggestions from users to improve 30% conversion rate.

Guangzhou, Guangdong, China

Responsibilities• Managed and maintained great relationships with all partners in terms of product knowledge, marketing support, events, etc.• Developed high-quality partners and lead the team to expand overseas business.• Initiated new projects regarding fun & creative and supportive & useful-based ideas. • Proposed solutions for marketing activities with partners, cooperated with multiple departments to plan multiple events, enhance brand influence.• Cooperated with Tourism Boards, Airlines, Banks, OTA, KOL, plan marketing campaigns.Achievements • Accelerated the process of promoting the affiliate program, provided overseas car rental booking solutions, and over 2,000 companies became my partners.• Initiated the co-branding campaigns with travel-related companies, for instance, planned and hosted the first offline event in South China with the South Australia Tourism board and Unique Way travel, which attracted over 500 users to register in a short and reported in nearly 20 media nationally.• Initiated multiple marketing campaigns, for instance, cooperated with Cathay Pacific Airways, became the first partner to use their social media resource, improved WeChat index and Baidu index by nearly 40%.• Specialized in cooperating with airlines by launching car rental business, for instance, accelerated business to HongKong market by hosting online & offline campaigns with HK Express and Hong Kong Airlines, reservations from HongKong exceeded 10% compared to total reservations.• Achieved a successful partnership with Asia Miles, became the first project of the company in frequent flyer program industry and became the first platform company partner in China for Asia Miles as well, the 5,000 registration quotas set for the first campaign redeemed within 2 weeks.• Designed and initiated the marketing campaign with YesAway and Qyer.com, launched the first-ever three parties event, with exceeded 20 million exposure reached.