Eddy C. Email & Phone Number

Shanghai, China

中国 上海市

Lead the Helly Hansen GC marketing organization and initiate all the marketing campaigns and activations to empower the brand in the market. Identify the brand positioning of HH in China and localize the story tell to emphasize the investment efficiency. Partner with the leaderships to build a strong organization.

Shanghai

Overall lead all marketing functions of UA China including brand marketing, retail marketing, PR & events, digital & social media, sports marketing, etc.

Shanghai City, China

- Work closely with global marketing team to transfer and localize the brand assets for Greater China markets;- Develop brands creative assets for all local marketing campaign, produce launch and regional brand activities;- Lead whole brand marketing team of Greater China on planning, execution and reporting including digital marketing, pr, event, sports marketing, entertainment marketing, etc.- Work closely with retail marketing, eCommerce marketing and CRM for all consumer… Show more - Work closely with global marketing team to transfer and localize the brand assets for Greater China markets;- Develop brands creative assets for all local marketing campaign, produce launch and regional brand activities;- Lead whole brand marketing team of Greater China on planning, execution and reporting including digital marketing, pr, event, sports marketing, entertainment marketing, etc.- Work closely with retail marketing, eCommerce marketing and CRM for all consumer experience and communications;Key successful projects during the period: 2015/2016/2017 Stephen Curry Asia tour, Michael Phelps China tour/Andy Murray China tour/Jordan Spieth China tour in 2016, Tom Brady China tour in 2017, Shanghai Huai Hai/Beijing WFJ brand house opening, UA Roadshow 2016/2017, key product launch events including Curry signatures, HOVR, Sleepwear, etc. Show less

Shanghai City, China

- develop regional brand marketing strategy and plan including mainland, Hong Kong and Taiwan;- work closely with global team and localize brand assets for the regional execution;- lead local agencies and vendors to plan and execute all marketing functions including retail marketing, digital marketing, pr, events, sports marketing, etc.Key successful projects: 2013/2014 UA Experience, 2013 Stephen Curry China tour, UA Hong Kong brand house opening, SpeedForm China launch, Tottenham… Show more - develop regional brand marketing strategy and plan including mainland, Hong Kong and Taiwan;- work closely with global team and localize brand assets for the regional execution;- lead local agencies and vendors to plan and execute all marketing functions including retail marketing, digital marketing, pr, events, sports marketing, etc.Key successful projects: 2013/2014 UA Experience, 2013 Stephen Curry China tour, UA Hong Kong brand house opening, SpeedForm China launch, Tottenham Hong Kong tour, etc. Show less

Shanghai City, China

Develop marketing strategy and plan for Greater China;Work closely with global team, download global briefing and guideline;Lead GC Football functional teams including PR, Digital, Brand Design, Retail Marketing, Advertising, and Event, integrate all assets, work out full marketing plan for China market;Local & global athletes communication and leverage the resource to influence local Football Obsessed Teens.Successfully led key projects such as MU China Tour… Show more Develop marketing strategy and plan for Greater China;Work closely with global team, download global briefing and guideline;Lead GC Football functional teams including PR, Digital, Brand Design, Retail Marketing, Advertising, and Event, integrate all assets, work out full marketing plan for China market;Local & global athletes communication and leverage the resource to influence local Football Obsessed Teens.Successfully led key projects such as MU China Tour Nike Festival of Sports, etc. Show less

Guangzhou

Strategy & Execution Plans for Category Marketing Initiatives and Integrated Marketing Process;Lead territory project team, as well as the extended function and agency teams, to plan and execute consumer events/promotions across the south region;Work and collaborate with different functions across territories and sport categories, to amplify the energy moments in order to generate the most marketing and consumer values for Nike Brand;Make impacts on millions of Chinese… Show more Strategy & Execution Plans for Category Marketing Initiatives and Integrated Marketing Process;Lead territory project team, as well as the extended function and agency teams, to plan and execute consumer events/promotions across the south region;Work and collaborate with different functions across territories and sport categories, to amplify the energy moments in order to generate the most marketing and consumer values for Nike Brand;Make impacts on millions of Chinese youths by applying the US basketball culture locally and bringing the most elite Nike-sponsored NBA athletes to closely interact with the Chinese consumers;Have fully absorbed and adopted the Chinese work/life/consumer culture through intimate interactions with today’s Chinese youthsKey successful projects and events including all NBA athletes tours in China south region (Kobe, LBJ, KD, CP3, etc), yearly Nike basketball grassroots league, seasonal Kicks Lounge in key retail stores, etc. Show less

Shanghai

Responsible for assigned seasonal campaign planning and execution.Work closely with APHQ team, download campaign directive briefing.Align with other functions of campaign project team, especially Sales, Visual Merchandising, Space Planning, and Training team. Develop campaign toolkit for China market.Prepare campaign related materials including POP, giveaway, and printing materials. Work closely with WHQ retail team, brand design team, operating team, and external… Show more Responsible for assigned seasonal campaign planning and execution.Work closely with APHQ team, download campaign directive briefing.Align with other functions of campaign project team, especially Sales, Visual Merchandising, Space Planning, and Training team. Develop campaign toolkit for China market.Prepare campaign related materials including POP, giveaway, and printing materials. Work closely with WHQ retail team, brand design team, operating team, and external production vendors, supervising both production and delivery.Check and approve domestic OOH and POP applications. Define store design and in store communication strategy. Successfully led seasonal campaigns and key retail projects, such as Kobe IV, LBJ6, Air Jordan 2009, Kicks Lounge, etc. Show less

Shanghai

Nike retail training (product & service)

硕士, Business Administration And Management, General

EMBA

Executive Education, Amp

CEIBS AMP55

Executive Education, Sports Industry Management

Activities and Societies: - Exchange class in Harvard Biz school in Barcelona, IESE Biz school in Madrid and Anderson Biz school (UCLA).

Bachelor Of Education (Bed), Marketing

Activities and Societies: 2005/9 -- 2005/10 Shanghai International Circuit Referee 2005 F1 Chinese Grand Prix (Referee) 2005 China Circuit.

General High School, Senior High School

Activities and Societies: Shanghai Marathon