Eddy has enjoyed a career in advertising spanning forty years+ as an Art and Creative Director for agencies throughout Texas and Indiana.As Creative Director at several agencies and his own, he has focused on the development of corporate communications through the merging of creativity and strategy. According to Cabello, “the synergy created from thinking strategically and creatively is what makes everyday exciting. Our diverse clientele bring diverse challenges to the creative process.”Over his career, his branding work, product launch campaigns, healthcare & pharmaceutical marketing programs, and advertising campaigns have garnered numerous awards on a global, national, and regional basis. As Creative Director, the creative direction he sets is daily translated into digital media, social marketing campaigns, unique branding, television/film, radio, e-media (web), Hispanic Marketing as well as interior design and monument sculpture.As a bi-lingual and multi-cultural Latino, he enjoys a unique perspective in understanding the Hispanic Market and its nuances within various markets in the United States. He is often called upon to speak on the issues regarding this emerging market and the opportunities for businesses, specifically in the health arena.As a designer, he takes much pride in educating and mentoring future designers and graphic artists by teaching them the importance of “total” knowledge of the business – strategic marketing, design and advertising while also promoting personal participation in the arts.Eddy is also co-founder and co-host of Inside MusiCast, a musician-focused podcast – interviewing the most proficient and acclaimed musicians, producers, composers and music industry people in the world.He is a painter, musician and aficionado of architecture. An avid jazz aficionado, he also enjoys playing piano and regularly attends music festivals.