Eddy Chen

Eddy Chen Email and Phone Number

Building Brands with Creative Digital Media - Strategy, Planning, Buying and Analyzing @ ideaology Advertising
Eddy Chen's Location
Pasadena, California, United States, United States
Eddy Chen's Contact Details
About Eddy Chen

Director of Digital Media and Account/Project manager with experience in developing relationships with advertising agencies and brands to grow their reach.Currently, I'm honing my skills in media buying with certification on:-Google Adwords and DV360-Sizmek DSP (formerly Rocket Fuel)- Acuity DSP- Social Media - Facebook, Instagram, Snap, Twitter and SpotifyIn addition, to managing and buying for multiple 100K plus clients, I've developed from the ground up a self-serve programmatic option for AudienceX. Features and offers I developed includes:-Knowledge Base Portal that includes over 100 pages of help documents-SLA contract-Sales Demo and On-boarding demos-Training videos for sales agents and users-Daily Customer Support process and platformIn addition to my sales and media experience, I have had success with managing teams and developing individual's skills and roles that promotes growth and career fulfillment.

Eddy Chen's Current Company Details
ideaology Advertising

Ideaology Advertising

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Building Brands with Creative Digital Media - Strategy, Planning, Buying and Analyzing
Eddy Chen Work Experience Details
  • Ideaology Advertising
    Director Of Digital Media
    Ideaology Advertising Sep 2019 - Present
    Marina Del Rey, California, Us
    Manage over $2 million in client's Digital Media budgets across various industries including; CPG, Automotive and Retail. - Building capabilities to bring media buying in-house for Ideaology. - Develope digital media stratgies that include Social, CTV, DOOH, Paid Search and Programmatic. - Brand building with unique marketing opportnities across events, publisher direct, radio and televison. Current Projects: - Nationwide launch of a CPG client.- Rebuilding a client's webiste and online presence. Already increased ratings and reviews on social and google business by 25% - Consulting on digital media stategy for clients that are working with another agency for their media buys. - Starting a new capability for my agency that connects LA based influencer to clients.
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  • Dentsu
    Manager Digital Media - Digital Activations
    Dentsu Nov 2021 - Sep 2024
    Tokyo, Jp
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  • Audiencex
    Ad Ops Specialist
    Audiencex Jan 2018 - Jul 2018
    Marina Del Rey, California, Us
    Managing over $200K/Monthly in digital media accounts for SMB to major brands. -Sizmek DSP - Programmatic Ad Ops Specialist-Google Ad words-Built and managing a Self Serve Programmatic OptionDaily focus includes:-Analyzing data -Optimizing campaigns to ensure KPIs are reached-Optimizing budget spend to get the most for my client's advertising dollars-Strategy with AMs and AEs to create campaigns that achieves the client's goals-Educating and Assisting Self Serve clients on best practices as a media buyer
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  • Audiencex
    Media Buyer
    Audiencex May 2017 - Jan 2018
    Marina Del Rey, California, Us
    With multiple certifications for different platforms in digital marketing my daily tasks are to create, monitor and optimize digital campaigns. I also do analysis based on various statistical models to improve the campaigns and ensure we hit the client's KPI goals.
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  • Audiencex
    Sales Development
    Audiencex Mar 2017 - May 2017
    Marina Del Rey, California, Us
    AUDIENCEX is a strategic partner with Rocket Fuel, an industry leader in the programmatic space, serving as a reseller of Rocket Fuel’s game-changing DSP platform, one that is designed to optimize marketing spend across channels like display, video, mobile, and social to produce optimal business outcomes. This increases sales, drives brand equity, and personalizes customer interactions simultaneously across all addressable programmatic channels.SpecialtiesDSP | Real-Time Media Buying, Display | Mobile | Video | Social | In-App, Retargeting | Prospecting | Search Remarketing, DMP | 1st & 3rd Party Data Management, SEO | Search Engine Optimization, SEM | Search Engine Marketing, and UHRS | Direct Response Marketing
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  • Red Gate Software
    Existing Us Business Sales Manager
    Red Gate Software Sep 2011 - Jan 2014
    Cambridge, Cambridgeshire, Gb
    Increased existing accounts revenue over 300% per month within 3 months of taking over the division. I focused on the client's company buy process and noticed our users were not decision makers even though they had to request additional tools. I developed a sales process and worked with the marketing department as well as the product team to build a feedback loop. We passed the client's feedback to the developers and then got the marketers to develop specific sales material to educate the clients. I coached my team on:Retaining our customer base with a proactive approach to understanding the use of our tools by our customers.Providing technical consulting to encourage customers to new development processes.
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  • Cura Inc.
    Co-Owner/Sales Director
    Cura Inc. 2008 - 2011
    Manroe, Nj, Us
    Healthy Aloe Vera Juice designed for the on-the-go health conscious culture
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  • Cashcall, Inc.
    Loan Officer
    Cashcall, Inc. 2006 - May 2008
    Orange, Ca, Us
    • Originated loan applications through phone sales• Monthly total loans in top 5% out of 250 agents and member of top sales team • Gained extensive knowledge in reading and analyzing credit reports• Worked with underwriters to approve loans and assisted funding to fund loans.
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Eddy Chen Skills

Cloud Computing Software Development Start Ups E Commerce Entrepreneurship Team Leadership Lead Generation Direct Sales Sales Social Networking Enterprise Software Crm Digital Marketing Advertising Sales Salesforce.com Administration Salesforce.com Implementation Jira Acuity

Eddy Chen Education Details

  • California State University, Fullerton
    California State University, Fullerton
    Economics

Frequently Asked Questions about Eddy Chen

What company does Eddy Chen work for?

Eddy Chen works for Ideaology Advertising

What is Eddy Chen's role at the current company?

Eddy Chen's current role is Building Brands with Creative Digital Media - Strategy, Planning, Buying and Analyzing.

What is Eddy Chen's email address?

Eddy Chen's email address is ec****@****ail.com

What is Eddy Chen's direct phone number?

Eddy Chen's direct phone number is +181867*****

What schools did Eddy Chen attend?

Eddy Chen attended California State University, Fullerton.

What are some of Eddy Chen's interests?

Eddy Chen has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Environment, Science And Technology, Human Rights, Arts And Culture.

What skills is Eddy Chen known for?

Eddy Chen has skills like Cloud Computing, Software Development, Start Ups, E Commerce, Entrepreneurship, Team Leadership, Lead Generation, Direct Sales, Sales, Social Networking, Enterprise Software, Crm.

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