Eddy Valencia Traut Email & Phone Number

Phoenix, Arizona, United States

Tamarac, Fl, Us

Develop and grow key accounts relationships while overseeing the end-to-end process for sales, marketing, manufacturing, installation for each conveyor car wash salesResponsible for market growth through a consultative sales process and manage projects through entire life cycleWork closely with RSM and cross functional teams to manage quotes, site and equipment drawings, product designs, equipment orders and ensure process is successful through instillation Utilizing CRM to track projects and to provide accurate territory forecastingParticipating in regional & national trade shows

Purchase, New York, Us

Lead the strategic development and partnerships within 80+ Walmart and Sam's Club accounts across the state of Arizona focusing on market share expansion, innovation, brand awareness, and margin expansion Relationship manager to 9 Walmart Market Managers to drive consistent product and equipment placement, promotion, and profitability through all accounts Manage end-to-end sales cycle ensuring customer, home office, brand, manufacturing, and fulfillment teams successfully execute large endorsed projects on time, on budget, and profitability Led southwest team execution to achieve #2 annual ranking across all core business metrics Adelante ERG (location co lead)WIN ERG (location co lead)

Amsterdam, Nl

Recruited to manage and grow 75+ small and large format accounts, increasing sales volume and new distribution through a 3 tiered system*Top sales performer achieving positive growth within my territory in a nationally declining category*Leader in coordinating cross functional teams between Heineken managers, distributor partners, staffing agencies and key accounts to ensure alignment to achieve account KPI’s, display execution, samplings, and partner activations *Trained and mentored team members on use of new CRM system*Elected to exclusive Women’s Leadership Forum for personal and professional development through activities and mentorship program

Chicago, Illinois, Us

Hired to lead the Southwest regional marketing platform through special event sponsorship and activations for current brands and new innovation launches*Designed and implemented regional marketing and brand development strategies resulting in over 250 event and sponsorship engagements and achieving the #1 rank in the nation *Successfully launched new product (White Claw) through grass root, gorilla marketing while negotiated Billboard ad’s, radio sponsorships and vendor relationships which led to becoming the top growing hard seltzer in the industry*Originated first national account (Top Golf) for new product innovation resulting in high impressions amongst target consumers and new product placement on permanent menu increasing volume and distribution nationwide*Established special event sponsorship opportunities for our core existing brands and collaborated with SLT to identify and secure test markets and opportunities for new innovations

El Segundo, Ca, Us

Recruited to manage a large team of 50+ professional and knowledgeable staff for all Heineken USA promotional events. Analyzed data and strategically planned events to impact target demographic for optimal success*Staffed (hired and trained) and oversaw the execution of 550+ events per year resulting in 30,000+ impressions while keeping program under monthly and yearly budget*Strategically planned and managed ambassador and event inventory for 2 markets (1 remote) *Reviewed, edited, and approved 70+ weekly ambassador surveys in order to provide detailed sales data to the innovation teams as well as identifying future growth opportunities

Events for liquor promotions, Tradeshows, Corporate events, etc.Set up and break down of product displays. Conducted product demo's to exhibit and draw attention to and educate target demographic. Communicated product messages to consumers while distributing samples and premiums.Filled out event recaps.

Conducted interviews, hired staff and maintained a professional environment for employees and clients alike. Took care of all legal paperwork as well as kept all day to day front and back office duties in order. Administered weekly checks as well as all business budget responsibilities.

Bachelor'S Degree, Human Development, Family Studies, And Related Services

Education record