Eddy Ben Abdesselem Email & Phone Number

Valbonne France

Responsable Marketing & BtoB au sein de BOCONCEPT Valbonne

Valbonne, Provence-Alpes-Côte D’Azur, France

Payerne, Vaud, Switzerland

⋅ Operational Marketing: Communication development on social networks and development of the VIP client’s communication strategy (Customer engagement, partnership development, performances analyze).⋅ Realization of a 25 seconds national TV advertisement (I managed the project from A to Z in collaboration with BMW headquarter)⋅ Creation, development, and control of the vehicle’s clearance campaign (500 vehicles)⋅ Animation and weekly updates on the group website (BMW promotions, sales and aftersales)⋅ Event Marketing: Organization, tracking and control of several events (Afterworks in the 6 dealerships about 1000 visitors, “ALPINA Days”an ultra-VIP event with the ALPINA direction board and best customers in Switzerland).⋅ Newsletter’s redaction, articles redaction for local and national magazines and newspapers.⋅ Weekly reporting and KPIs tracking: web traffic analyze and presentations of the numbers gathered with Google analytics (+7% on sales sinceI started my internship)

Lausanne, Vaud, Suisse

Operational Marketing: Supports creation (posters, PLV), social networks management: daily animations on Facebook, Instagram (Giveaways, posts, photoshoots, graphic design).⋅ Event Marketing: Organization of a BMW Motorsport Club Event in Geneva, organization, and promotion of the fall expositions for all the group’s dealerships. (750 visitors in a weekend / 6 dealerships).⋅ Creation and animation of a promotional event in the Vevey Manor Mall (recruitment of the staff and material, creation of the promotional tools and visuals, logistic, management of the on-site customer experience)⋅ Weekly reporting and audit of the KPI concerning the marketing actions: traffic analyze with google analytics, sales reports (+15% sales as a group during my stay)

Cannes, Provence-Alpes-Côte D’Azur, France

Geneva

Marketing internship Advertising creationWebsite Creation Communication development

Msc Luxury Fashion Management, Luxury

Bachelor'S Degree, Marketing, With Honours

Bachelor Of Business Administration - Bba, Marketing, 3.3

Programme d'échange