I guide entrepreneurs and business leaders toward mastering Leadership Marketing, an approach that merges personal leadership and marketing strategy to create transformational influence in their market.My mission is to help leaders become self-sufficient in their marketing by using artificial intelligence as a skill accelerator. Instead of creating new dependencies, I train them to develop their own marketing expertise amplified by AI.What sets me apart? I don't sell traditional marketing services. I transform how entrepreneurs approach their communication and influence. My approach combines strategic training and personal leadership development to create lasting impact.Currently pursuing a Master's in Economic and Social Policy at UCLouvain, I merge academic perspectives with field experience to deliver innovative marketing solutions.My expertise spans Leadership Marketing, AI-augmented marketing, influence strategy, and leadership development. This unique combination allows me to guide entrepreneurs toward complete mastery of their communication and positioning.Academic background: Master's in Economic and Social Policy (UCLouvain, ongoing), Professional Diploma in Digital Marketing (Barça Innovation Hub), Bachelor's in Marketing.Join me to revolutionize your marketing approach and develop your leadership influence.
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Co-FounderHeure IaCharleroi, Wal, Be -
Personal Branding StrategistMemovivo Partners Nov 2024 - PresentBelgiqueI evolved Citruseo into Memovivo Partners to address the emerging challenges of personal branding. This natural transformation leverages my 12 years of strategic marketing expertise to develop an innovative approach to personal and corporate branding. Our firm guides executives and entrepreneurs in developing their influence and strategic positioning.My core responsibilities include developing a proprietary methodology that merges personal branding with influence strategy, integrating AI as a personal positioning accelerator, and providing strategic guidance to executives in their digital transformation. I also create empowerment frameworks enabling entrepreneurs to fully master their image and influence.This evolution responds to modern leaders' growing needs for personal positioning and market impact, while leveraging new technologies to amplify their influence. -
Head Of Sales MarketingKlubaro Feb 2024 - PresentCharleroi, Walloon Region, BelgiumIn charge of marketing strategy at Klubaro, the SaaS solution for sports club management. I lead the overall marketing strategy and brand development of Klubaro in the sports management solutions market. My role includes directing the integration of artificial intelligence in customer experience (CX), aimed at optimizing user engagement. I implement innovative AI solutions to enhance task automation. I also supervise multichannel communication and digital marketing to increase platform awareness and generate qualified leads. My data-driven approach helps optimize the user journey and maximize customer retention, thus contributing to Klubaro's continuous growth in the sports technology sector. -
Head Of Marketing & AiAgoraz Feb 2024 - PresentCharleroi, Walloon Region, BelgiumFollowing my evolution within Agoraz, I now lead the company's marketing strategy and AI innovation. I design and oversee the development of advanced artificial intelligence solutions, particularly in customer experience (CX) and business process automation. My role encompasses defining AI product vision, directing strategic marketing initiatives, and developing new innovative solutions. I also drive our clients' digital transformation by supporting their AI technology adoption while ensuring alignment with their business objectives. -
Marketing Officer | Business DeveloperAgoraz May 2021 - May 2022Charleroi, Région Wallonne, BelgiqueAs marketing officer at Agoraz, I led the company's overall marketing strategy and innovative products. My role encompassed market research, strategy definition, offer development, and customer targeting. In response to the shift in buying behaviors towards digital, I focused on online marketing and leveraging new tools for analysis, prospecting, and advertising. Innovation was at the core of my approach, particularly in the incubation and development of our SaaS solutions and physical products. I also actively supported startups in their business development and digital transformation.
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Marketing & Innovation Strategy ConsultantCitruseo Jan 2021 - May 2022Charleroi, Région Wallonne, BelgiqueI offered a full range of services as a marketing strategy consultant, with a particular focus on innovation coaching. I supported companies in launching new products or services by helping them define their business model, value proposition, and conducting pre-launch market research to verify the commercial potential of the innovation.
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Digital Marketing ConsultantCitruseo Jul 2013 - Dec 2020Région De Charleroi, BelgiqueI supported small businesses in establishing their online presence by offering a range of services from website creation to social media management. I managed projects and coordinated a network of about ten collaborators, including designers, developers, community managers, and other associated professionals.
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Event Marketing ManagerCitruseo Dec 2009 - Jun 2013BelgiqueI organized events gathering up to 700 people. This experience allowed me to take my first steps in marketing and project management.
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Head Of SchoolBecode.Org Aug 2017 - Sep 2018Charleroi, Région Wallonne, BelgiqueI had the opportunity to set up the first center of its kind in Wallonia, from A to Z, contributing to the regional strategic development plan. After four months of implementation, I led the center and handled public relations to promote the professional integration of our students with institutional and private actors, with a placement rate of 70%. -
Web Marketing TeacherHelha — Haute École Louvain En Hainaut Sep 2017 - Aug 2018La LouvièreI taught web marketing at HELHa, in La Louvière. A rewarding experience for me, and one that the students appreciated, especially thanks to my innovative pedagogical approach.
Eddy B. Education Details
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Master'S Degree
Frequently Asked Questions about Eddy B.
What company does Eddy B. work for?
Eddy B. works for Heure Ia
What is Eddy B.'s role at the current company?
Eddy B.'s current role is Co-founder.
What schools did Eddy B. attend?
Eddy B. attended Helha, Uclouvain - Université Catholique De Louvain.
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