Edward Burton Email & Phone Number

Switzerland

Bern, Berne, Switzerland

Leading the transformation of Galenica's digital pharmacy services by overseeing the development of key applications, including the SAP Commerce Cloud website and Prescription Manager. Focused on enhancing patient access, driving business goals, and integrating healthcare services into a seamless digital experience.Transformed Galenica’s digital pharmacy platform, evolving it from a traditional e-commerce site into a comprehensive healthcare service, enhancing patient access and experience.Expanded digital healthcare services by launching Prescription Manager, enabling patients in Switzerland to manage their prescriptions online, tapping into an 8 billion CHF market. Streamlined prescription management for customers, enhancing access and usability in the healthcare ecosystem.Drove data-informed decision-making by implementing tracking and analytics systems and introducing Optimizely for A/B testing, establishing a framework for continuous optimisation of customer engagement and product enhancements.Advocated for customer-centric product development by conducting market research and user interviews, directly shaping key features that improved patient access and satisfaction, aligning the product closely with business objectives.

Bern, Berne, Switzerland

Managed the end-to-end journey of the Magento 2 website and admin for three of Switzerland's largest B2C pharmaceutical websites (Coop Vitality, Sun Store, and Amavita), driving a total annual revenue of 18 million CHF. Led a single team responsible for platform optimisation, customer experience, and alignment of online operations with Galenica's strategic objectives.Exceeded revenue expectations in 2023 by achieving 106% of the target revenue, making e-commerce the only business area that surpassed expectations in a year where company market share fell below expected growth.Prioritised platform stability improvements, increasing uptime from below 90% across all three websites in 2022 to 99.95%+ in 2023. This focus on stability reduced operational costs and facilitated a smoother migration to the SAP Commerce Cloud platform.Enhanced cross-functional collaboration by providing marketing teams with tools to manage promotional content within Magento 2, significantly reducing operational costs and ensuring timely, failure-free delivery of promotional content to bolster Search Engine Advertising (SEA) campaigns.Pioneered data strategy by directing the setup of Google Analytics 4 and developing performance dashboards for multiple teams, enabling more informed, data-driven decision-making.Led OKR process adoption as a coach, transforming goal-setting for over 200 employees, aligning efforts across teams for better operational efficiency and outcomes.Piloted an online booking program, strategically tapping into an estimated 30% market share increase.Managed Auth0 integration for Magento, successfully migrating over 300,000 users with zero operational downtime.Set the benchmark for Agile excellence by leading the Webshop Core team to become the top performer among 16 teams in the SAFe Agile Release Train, establishing company-wide best practices for Agile methodology.

Munich, Bavaria, Germany

Engaged as a strategic advisor to the Product and Strategy departments, providing expert guidance on product direction, user experience, and market positioning. Focused on coaching teams to adopt best practices in product management and strategy alignment.Advised on product strategy, providing actionable insights that shaped feature prioritisation and market positioning to align with the company's growth goals.Coached the Product team on implementing best practices in agile methodologies and data-driven decision-making, enhancing their approach to product development.Guided the Strategy department, facilitating workshops to refine business objectives and align product roadmaps with market opportunities.Provided agile coaching for the product development team, streamlining processes and improving team efficiency in delivering key features.

London, England, United Kingdom

Defined and coordinated the replacement of an internal activity management and booking system grossing almost £10M a year. Owned rollout strategy across 40 parks and directed two teams of engineers to develop a backend platform that serves two web and two mobile applications, crossing business (B2B) and consumer (B2C) audiences.Increased session conversion rates of the online booking system by 5%, driving higher customer engagement and maximising revenue from on-site activities.Reduced legacy service failure rate by 90% through writing technical specifications for a new backend service, testing APIs using Postman, and coordinating the successful deployment.Unified business intelligence teams to provide operational reporting, directly contributing to an estimated increase in booking revenue of £2M per year.Led a cross-functional squad of 23 people, including analytics, engineering, design, and digital operations, to achieve key business deadlines and enhance the booking system’s user experience.Drove product roadmap clarity by using Miro boards to streamline communication and keep stakeholders in sync, reducing ambiguity and enhancing focus on delivery objectives.Launched a B2B team mobile application within 3 months, showcasing mobile design expertise and providing a new customer engagement method, reducing booking friction.Increased Net Promoter Score (NPS) by 11% through customer-oriented discovery, ensuring the product development aligned with user needs and expectations.

London, England, United Kingdom

In charge of a web experience to drive lead generation for caravan sales. Organised and managed a cross-functional team of full-stack engineers and designers to optimise website UX, achieving a 15% increase in lead generation.Increased website visibility from 61% to 70% by changing the URL structure, resulting in an estimated additional 20,000 sessions per month.Boosted lead distribution by 8% across parks with poor demand through strategic use of Contentful, enhancing overall sales opportunities.Improved sales conversion rates by 9% by reviewing, budgeting, and implementing new lead management tools, extending product ownership beyond the website.Reduced development costs by customising Zendesk forms during the COVID-19 lockdown, allowing over 600,000 customers to manage their holidays efficiently.Conducted customer interviews to identify optimal web design techniques, contributing directly to an increase in session-to-lead conversions.Migrated product management tools from Microsoft Azure DevOps to GitHub Projects, adopting Kanban to align product operations and improve team efficiency.Implemented Google Tag Manager to build analytics dashboards in Google Data Studio, defining KPIs to inform product decisions and measure success.

London, England, United Kingdom

Led the product strategy and live operations for Darts of Fury, driving player engagement, revenue growth, and data-driven decision-making. Played a pivotal role in defining KPIs, implementing LiveOps, and optimising the in-game economy, contributing to the game’s long-term success by growing the application to 340k DAU and 1M MAU.Increased day 3 retention by 16% by defining key performance indicators (KPIs) and implementing targeted improvements based on player behaviour analytics.Grew the product to 340K daily active users (DAU) and 100 million monthly active users (MAU) by conducting market research and capitalising on free-to-play trends.Generated over $100K in monthly revenue by implementing LiveOps functionality using Google Cloud Platform, creating engaging global events for players.Boosted average revenue per daily active user (ARPDAU) from $0.04 to $0.06 through A/B testing and remote configurations using Google Firebase, optimising monetisation strategies.Increased in-game economy conversion rates by 13% by identifying user trends and implementing improvements based on SQL data analysis.Drove a data-driven development approach by leading an analytics team to build performance dashboards in Domo, enabling informed product decisions.Achieved 15 million lifetime downloads by leveraging game design expertise to enhance user experience and appeal.Maintained a 4.6-star app store rating by integrating Zendesk into the company ecosystem to identify and address issues promptly.Introduced Scrum ceremonies to shape a coordinated cross-functional team, achieving a record of zero missed deadlines.Pioneered the company’s JIRA structure using Atlassian suite products, a system still utilised for project management across all teams.Established a culture of accountability by enforcing Confluence usage for documentation, ensuring clarity and ownership in development decisions.

London, England, United Kingdom

Assembled and led a team to develop a Unity engine game I designed that went on to be nominated for a BAFTA. Set the business and product strategy, drove execution and secured £40,000 worth of funding through negotiations.

Msc, Computer Games Programming, Merit

Bachelor Of Arts - Ba, Computer Games And Programming Skills, 2:1

Activities and Societies: Football, Tennis and Choir clubs. I also was the student representation for my course which led me to becoming.