Eddy Hallmark, Mba Email & Phone Number

CLIENT: HealthLink Dimensions and HCP Navigator• Compiled national competitor data and consolidated information into actionable items, presentations and analyses• Interpreted data, formulated reports, and made appropriate recommendations to senior management• Created SWOT Analysis on competitor market offerings and identified market trends• Utilized both online research tools and traditional information gathering methods• Conducted dozens of phone sales inquiries to gather competitive intelligenceCLIENT: A Closer Look• Created 500+ in depth reports on quality of customer service, operational excellence and overall experience in a deadline-driven environment• Evaluated and analyzed consumer experience at multiple venues, including restaurants, hotels, retail establishments, and service companies, in order to help businesses improve brand loyalty, operational efficiency, and profitability• Conducted 150+ recorded phone sales inquiries to senior communities, hotels, storage facilities, and home service companies to ensure exceptional performanceCLIENT: Vernon Library Supply• Utilized email marketing with database of 25,000 to acquire new customers and grow revenue• Managed digital marketing (SEO/SEM), direct mail, telemarketing and social media campaigns • Directed launch of new website and migration to new Magento Ecommerce Site• Developed 2,000 new B2B customers through marketing to public libraries and universitiesCLIENT: Kennesaw State University, Executive Education Program• Strategically marketed all seminars through email, print and phone campaigns• Coordinated day of the event logistics and interacted with attendees• Developed post-event surveys and analysis

Cumming, Ga, Us

• Created 500+ in depth reports on quality of customer service, operational excellence and overall guest experience in a deadline-driven environment• Evaluated and analyzed consumer experience at multiple venues, including restaurants, hotels, retail establishments, and service companies, in order to help businesses improve brand loyalty, operational efficiency, and profitability• Conducted 150+ recorded phone sales inquiries to senior communities, hotels, storage facilities, and home service companies to ensure exceptional performance

Kennesaw, Georgia, Us

• Generated $500,000 in annualized cost savings through analyzing vendor pricing in 2,000+ counties and identifying opportunities• Sourced, on-boarded, trained and managed project implementation for 30+ vendors• Lowered costs by 40 to 60% in key strategic markets

Atlanta, Ga, Us

• Compiled national competitor data and consolidated information into actionable items, presentations and analyses• Interpreted data, formulated reports, and made appropriate recommendations to senior management• Created SWOT Analysis on competitor market offerings and identified market trends• Utilized both online research tools and traditional information gathering methods• Conducted dozens of phone sales inquiries to gather competitive intelligence• Wrote blog articles for division of company (HCP Navigator)

• Provided analytical support for marketing initiatives and advertising for 144 branch locations across 40 markets• Created and allocated $16.4 million annual marketing budget including media, print production and telemarketing• Acquired 133,000 new customers annually through providing reporting, evidence-based recommendations and intelligence into the efficiency and effectiveness of all marketing, call center and customer retention campaigns• Developed and maintained database for tracking customer acquisition response metrics and key performance indicators• Prepared financial and analytical decision-making support, month-end reporting, quarterly forecasting, annual budgeting, and long-range business planning for Marketing, Call Centers, Operations and Customer Support teams• Identified problems, determined root causes and explained variances to plan for senior management• Assisted in lowering print production expense 30% by pioneering internal online collateral distribution system• Increased revenue by $1.8 million by supporting the creation and implementation of a referral lead generation program• Produced $2.2 million in incremental revenue through launching company’s first-ever, fully-integrated Hispanic marketing and communications program in Southern California• Negotiated 15% lower media rates through designing media strategy and purchasing all advertising• Improved regional response rates by 10% through developing A/B testing to identify opportunities and evaluate the impact of changing creative and copy

• Supported the President and two Divisional Vice Presidents with analysis, strategic program evaluation, budgeting, forecasting, reporting, and investment decision-making• Prepared financial and analytical decision-making support, month-end reporting, quarterly forecasting, annual budgeting, and long-range business planning for Marketing, Call Centers, Operations and Sales teams• Formulated recurring and ad hoc analyses involving pricing, labor costs, controllable costs, branch performance benchmarking, and product consumption• Assisted in financial analysis support for Marketing initiatives and advertising for 144 branch locations across 40 markets• Developed and maintained database for tracking customer acquisition response metrics and key performance indicators• Generated monthly advertising accrual journal entries to general ledger accounts in coordination with Accounting team• Identified problems, determined root causes and explained variances to plan for senior management• Produced regression analysis to show impact of weather on product consumption• Created and maintained financial reports using JD Edwards on an AS/400 server

• Provided analytical support, conducted due diligence, created affordability analysis, generated investor presentations, executed offering memorandums, and supported M&A decisions for banking clients in western United States• Prepared 80+ presentations with detailed profiles and analyses of public and private companies

Bachelor Of Science, Business Administration; Spanish

Mba, Marketing & Management

Digital Media And Marketing Certificate, Marketing