CJ ENM에서 담당 클라이언트의 광고/캠페인기획 업무를 담당했습니다.담당업무 : 360IMC 마케팅, 브랜디드 광고기획 및 매체집행, 디지털마케팅Jungbin Lee is IMC Campaign & AD Sales specialist at CJ ENM - providing marketing solutions to each client, by integrating the broadcasting, digital, global, and offline segments & utilizing consumer data-based insights resulting in high marketing performance and opportunity generation. He has substantial experience in either media company, PR agency or on the client side (adidas Korea, Medicom PR and LG Electronics UK) with experience in running marketing campaigns for brands; Also, he has exceptional level of versatility with a wide range of experiences in sales, consulting and business development.
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Chief Executive OfficerStudio Ed Aug 2023 - PresentJung-Gu, Seoul, South Korea- Develops brand strategies for clients and execute advertising&marketing campaigns.- Manages text media platforms (blogs, threads, Instagram, etc.), amassing 12K followers. Shares strategies and insights for operating text media.- Operates the creative career-building program trc, assisting individuals in their career growth and development.- Manages an Instagram with 52K followers, targeting global audience. -
Imc Campaign & Ad Sales SpecialistCj Enm Jan 2018 - Aug 2023Gangnam-Gu, Seoul, KoreaDedicates to provide marketing solutions to each client, by integrating the broadcasting, digital, global, and offline segments & utilizing consumer data-based insights resulting in high marketing performance- Leads Digital Campaigns of each client, liaising with content creators and marketers to enhance brand awareness or conversion rate of products by creating contents on YouTube Channel and each platform- Operated marketing campaigns of CJ ENM's products for business development with integration of broadcasting and media and penetration of global market with KCON -
Merchandising - Brand ReebokAdidas Aug 2017 - Jan 2018Gangnam-Gu, Seoul, Korea- Led launching a new project – Reebok X LINE Friends2018 collaboration for penetration of young Korean consumers(under 25 age) by researching competitors’ trends and strategies- Implemented product and price strategies for FW18 / FW19 by collecting market data resulting in building more apparel product range(Winter JKT / Outdoor JKT). -
Social Communication Strategy미디컴 Dec 2014 - Apr 2015Jongro-Gu, Seoul, Korea- Served as Social Communication intern, liaising with LG MC Digital Marketing Team, executed social media channels of LG Mobile Global by planning, scheduling, publishing content and handling consumers’ complaints on daily basis- Conducted case-study research- “Digital Marketing for Luxury Brands” for promoting social media presence of LG Mobile; Planned and translated PR proposals and featured articles for clients such as NIKE Korea, DHL Korea, Northrop Grumman, and Disney Korea.- Conducted a monthly report for “South Korean Public Opinion Trends and Effects on the US” for U.S. Embassy Seoul, through bigdata analysis in combination with text mining methods. -
Digital & Brand MarketingLg Electronics Jun 2014 - Sep 2014Slough, United Kingdom- Served as Digital Marketing intern for LG Electronics Products, Marketing Channel, and Media Distribution- Enhanced LG brand awareness in the UK, analysing digital marketing performance of LG and other key competitors; Led marketing plan of G3 Smartphone for the penetration of UK market utilising qualitative and quantitative data.
Jungbin Lee Skills
Jungbin Lee Education Details
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Upper Second Class, 2:1 Honours
Frequently Asked Questions about Jungbin Lee
What company does Jungbin Lee work for?
Jungbin Lee works for Studio Ed
What is Jungbin Lee's role at the current company?
Jungbin Lee's current role is CEO (대표).
What schools did Jungbin Lee attend?
Jungbin Lee attended University Of Leeds.
What are some of Jungbin Lee's interests?
Jungbin Lee has interest in Children, Environment, Poverty Alleviation, Human Rights, Animal Welfare.
What skills is Jungbin Lee known for?
Jungbin Lee has skills like Korean, English, Marketing, International Relations, It Skills, Project Management, Social Media, Blogging, Youtube, Politics, Travel, Promotions.
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