Ed Dykhuizen Email & Phone Number

Saint Paul, MN

Minneapolis, Minnesota, United States

• Managed websites, loading and updating stories and images, of Southwest Journal, Minnesota Good Age, and Minnesota Parent
• Proofread stories for all three publications
• Researched and wrote calendar listings for all three publications
• Wrote Bookshelf column for Minnesota Parent
• Wrote puzzles section of Minnesota Good Age
• Analyzed Google Analytics data and prepared reports

St Paul, Minnesota, United States

• Researched local events and businesses for children, added them to database
• Wrote and proofread copy for directory listings
• Marketed site through Facebook
• Networked with local business owners

• Promoting book I wrote from 2013-2015, "The Baseball Hall of Fame Corrected," under nom de plume Eddie Daniels
• Taking care of twin boys (born September 2015) and a daughter (5 years old)
• Seeking remote freelance writing or data analysis work

Minneapolis, MN

• Collected data using Omniture SiteCatalyst and created reports for Internet Marketing division
• Reorganized tracking of departmental budget
• Created system for producing monthly Powerpoint presentations
• Managed compliance requests

Woodbury, MN

• Conducted regular and ad hoc reports creating and tracking KPIs of marketing efforts using Microsoft Excel and data from several databases
• Advised upper management in maximizing ROI of the marketing mix
• Managed CPA third-party lead generation, analyzing KPIs of vendors, and evaluating new sources of inquiries
• Assisted with Google AdWords, BingAds, and Facebook pay-per-click (PPC) ad campaigns; made optimizations that saved $120,000 per week with little loss in revenue
• Collaborated with colleagues working in Paid Web, Email, Organic Web, Social, and Direct Mail
• Led training Webinars and presentations on marketing

Woodbury, MN

• Managed third-party online lead generation: Brought management of vendors in-house; negotiated contracts with vendors; monitored and analyzed performance; made continual changes to increase cost-effectiveness
• Conducted email marketing: Helped install new program; devised process for program use; established automated email nurturing campaign; wrote and produced email blasts, using basic HTML and Photoshop
• Managed social media presence: Created blogs, Facebook pages, and Twitter accounts; wrote and promoted press release and other content; trained and managed volunteer student interns
• Produced Web site content: Created site maps and entered content for Web sites using basic HTML; updated content as needed
• Gained proficiency in Excel, Microsoft Word and Outlook

Eagan, MN

• Helped plan video product and manage video SEM efforts
• Consulted with lawyers about search engine marketing, including link building
• Researched keywords and optimized sites for search engines
• Managed pay-per-click campaign for FindLaw’s promotional site
• Contributed to research projects that quantified benefits of SEM efforts
• Trained writers on search engine marketing principles

Eagan, MN

• Wrote promotional copy for Web sites of law firms
• Constructed site maps based on client needs
• Interviewed lawyers for Web site content

Mendota Heights, MN

• Wrote original content, including entertainment articles, for nationwide network of news Web sites
• Managed national Money and Survivor II content sections
• Edited, proofread and posted news stories and columns
• Edited basic HTML in support of news content
• Created video clips and images
• Supervised interns

Ms, Social Science, 3.79

Thesis: Dissociation of Positive and Negative Affective Working Memory

No Degree, Psychology, 4.0

I completed 34 credits to prepare myself for graduate school.

Ba, English, Media Studies, 3.36

Studied English and film, created crosswords and quizzes for the student paper, managed the student union movie organization