Eddy Lu Email & Phone Number

台灣 New Taipei City 新莊區

• Responsible for planning and executing the strategic plan for business development and account management
• Closed sales with 3 large and several medium-sized accounts, and built partnerships with 3 overseas distributors
• Built channel in domestic and international markets including Taiwan, Southeast Asia and China
• Planned and executed marketing campaigns including online/ off-line activities, held 2-5 events and workshops per year

菲律賓

• Led a sales team of 4 people, and 10 frontline salespeople
• Developed go-to-market strategy with a time-integrated marketing plan and sales plan, consisting of channel deployment, advertising scheme, and production plan
• Simulated and managed quarterly business situation, including P/L analysis and budgeting
• Defined product pricing, segment and key selling point message delivery for obtaining a relatively competitive position in the market

菲律賓

• Led a marketing team of 4 people, oversaw and directed marketing and communications efforts, furthered sales and marketing resource alignment
• Ranked No.2 in high-end notebook market
• Created various marketing campaigns with integrated marketing approaches like media strategy, PR activity, digital marketing, road show, and customer experience event, etc
• Built relationships and connected with brands to develop further opportunities for collaborations

Hsinchu County/City, Taiwan

Tainan City, Taiwan

• Led 2 local sourcing projects to support new Ford model launch in Taiwan
• Achieved localization goals via cost analysis and negotiation, at least 10 parts of All-New Kuga manufactured locally during working period
• Coordinated further localization study for responsible programs and became proficient in Ford global new program procurement process
• Identified clients’ needs and communicated with engineers to complete projects

Tainan City, Taiwan

• Responsible for prospecting, cultivating, and following up on leads
• Collaborated with over 8 foreign companies including closing sales and providing sampling
• Planned and participated in international fastener exhibitions
• Supported R&D department to launch and design new products

Tainan City, Taiwan

• Sought out and developed new clients by networking and generating lists of prospective clients
• Researched financial markets and managed financial portfolio for clients

Certificate, International Business Administration And English Program

● Obtained fluent English skills in an all-English environment for presentations, negotiations, meetings, business correspondence.

Bechelor Of Business Management, Business Management

Activities and Societies: Student association, Dancing club ● Obtained professional business managament knowledge in a total of 17 courses