Emmanuel De Feydeau Email & Phone Number

France

Casablanca Metropolitan Area

• Direct Report to the Europe North Africa CFO; member of the Europe North Africa Finance leadership team• Structured an Operational Finance team as a Business Partner to challenge hotel performance, identify profit growth levers, enhance forecast accuracy, and drive fee generation for Accor• Ensured business development deals for new hotels are based on realistic, profitable business plans, with contractual and financial terms fully aligned with the group’s investment strategy and expected ROI• Restructured operational and financial organizations, adapting to the COVID-19 downturn by optimizing operational efficiency and balance sheets• Divested hotel assets, streamlined legal structures, and actively contributed to the governance of an efficient asset-light organization• Established a Shared Service Center, managing accounting, treasury and FP&A for 28 hotels generating €130M in revenue, with a focus on efficiency, security, and quality• Digitalized and secured key Finance & Accounting processes (Procure to Pay, Order to Cash, Balance Sheet reconciliation), ensuring compliance with delegated authority

Casablanca, Casablanca-Settat, Morocco

Casablanca Prefecture, Morocco

Rabat-Salé-Kenitra, Morocco

• Finance Director in charge of business planning, investor relations and Sub-Saharan operations• Direct report to the Maroc Telecom Group CFOMaroc Telecom, 53% owned by the Vivendi group, delivers best in class financial performance in the telecom sector: €3.2B revenue, 50% EBITDA margin, €500M of dividends per year• Steered the annual strategic planning process, aligning operational business plans with the group’s strategic growth objectives, and challenging the Return on Capital Employed (ROCE) of investments• Managed the dual listing on Euronext and Casablanca stock exchanges, liaising with investors and equity analysts to ensure effective communication and market presence • Revitalized financial management and control across Sub-Saharan subsidiaries (€1.4B revenue in nine countries), ensuring accurate closings, audits, and security of accounting processes: drove substantial improvement in financial metrics, including a 10-point increase in EBITDA margin, a 6x increase in operational cash flow, and a ROCE exceeding 18%• $650M acquisition of six African activities generating €450M in revenue: responsibilities included financial due diligence, business plan development, valuation, deal structuring, SPA negotiation, and successful integration of operations post-acquisition

Paris Area, France

• Conducted in-depth business, financial, and equity analysis of the European telecom sector, identifying key trends and growth opportunities• Marketed compelling equity stories to structured and hedge fund investors across Europe, North America, and the Middle East

Paris Area, France

• Prepared Quarterly Review Meetings with the European head office, presenting commercial, operational, and financial achievements, providing updates on the business plan, identifying volatilities, and analyzing the financial impact of strategic initiatives • Forecasted customer dynamics to establish short and long-term commercial targets, including subscriber inflows/outflows, offer take-up rates, and network migration trends, driving strategic decisions for market positioning• Developed long-term business plans to guide strategic decision-making for key initiatives, including the launch of a 3-play product, partnerships with telecom operators, and the spin-off of the advertising business

2 Years In Central Europe (Budapest, Prague), Subsequently In Paris

• Forecasted long-term financials and conducted equity valuations for multiple acquisition targets across Central Europe • Secured successful bids for two telecom licenses in Hungary and the Czech Republic, driving the company's strategic market expansion• Prepared key documents for the asset sale process, including the information memorandum, managing due diligence, and organizing the data room

Management Acceleration Programme

Engineer, Telecommunications

Baccalauréat, Mathematics And Physics