Executive Vice President / Strategic Marketing / Domestic And Global Business Development
Greater Pittsburgh Area
Board Member, Executive, Team Leader with 9 direct reports and 75 indirect reports, STRATEGIC MARKETING and GLOBAL BUSINESS DEVELOPMENT.STRATEGIC MARKETINGCreated in-house marketing, of Advertising, PR, Media, Trade Shows, Graphic Design, Photography, Media, Strategy, Marketing, Surveys, Market Research, Competitive Intelligence, Organic Growth, Printing, Social Media, SEO, HubSpot, Social Media Audits, Branding, Traditional Marketing, New Market Analysis. Saving 50% over outsourcing these services.Established creation of website improving analytics and increasing inquiries 25% year over year.Introduced and lead efforts to enter new Biomass market.Implemented Social Media presence with a Blog, Twitter, LinkedIn, Facebook, YouTube, Google+, Flickr, Pinterest & Wikipedia optimizing with HubSpot.INTERNATIONAL BUSINESS DEVELOPMENTWorked with established representatives and licensees on their territories and the H&P range of engineered products. Worked with US Depart of Commerce on International Business Development and at Commonwealth of Pennsylvania on Country and market data. Learned to assess Market Potential, Competition, Market Entry, Local Suppliers, Exporting opportunities and Research of strategic partners.Researched opportunities in Canada, Europe, Vietnam and MalaysiaChampion for efforts to enter H&P Wagon Tipplers into the Indian market. Lead effort to negotiate exclusive license agreement with FLSmidth for Wagon Tipplers in India utilizing H&P Intellectual Property generating new business.Oversaw Pa Mining Export Program PAMEX Office of Trade Development within Sub Saharan. Creating new license agreement with ELB Group.Attended international exhibitions and conferences for market intelligence and evaluation. These included European, Asian and South American events monitoring these markets and industries for H&P custom engineered capital equipment.
