Edel Prendergast Email & Phone Number

Ireland

Ireland

Leading the global demand generation strategy across paid social channels to drive qualified leads, pipeline and ARR.

Dublin, County Dublin, Ireland

Own all paid social media initiatives across LinkedIn, Facebook, Instagram and Reddit to generate and capture demand, scale pipeline, and reduce CAC.FY23 Success Metrics:+112% YoY increase in SQLs generated from paid social channels+ 56% YoY increase in Deals/Opportunities generated from paid social channels+40% YoY increase in pipeline generated from paid social channels

Ireland

Developed marketing strategies for SMBs across website, email, social media, PR, CRM and advertising.As an independent consultant, I specialize in a number of different marketing activities for SME's including but not limited to marketing strategy development, client industry and market research, collateral development and graphic design, SEM, product marketing, social media, advertising and web & online presence optimization.

Dublin, County Dublin, Ireland

Lead the strategic social media communications, content, and advertising strategy for "the largest technology conference in the world", across organic and paid channels.Lead a team of strategists, copywriters and community managers. Worked with the content, data and communications teams to define our customers journey across all digital channels and iterating where necessary. Defined our target audiences and derived experience maps for each across digital touchpoints including… Show more Lead the strategic social media communications, content, and advertising strategy for "the largest technology conference in the world", across organic and paid channels.Lead a team of strategists, copywriters and community managers. Worked with the content, data and communications teams to define our customers journey across all digital channels and iterating where necessary. Defined our target audiences and derived experience maps for each across digital touchpoints including social, advertising, CRM, web and blog.Lead the product development, fulfillment and promotion of the social media partner content product, with the aim of driving revenue and customer retention for the organisation. Participating companies include Google, Hubspot and Siemens.Collaborated with the communications and people operations teams to define the company’s employer brand across external communications, including social media, with the goal of driving global talent to the organisation. Show less

Management of the organization's social media communications across Twitter, Facebook, Instagram, and LinkedIn incorporating planning, content development, advertising, social listening, sentiment analysis, market research, A/B testing, influencer marketing, reporting, and analysis.Development, iteration, and analysis of captivating copy for both B2B and B2C audiences, to attract top and middle of the funnel audiences. Working with internal and external stakeholders to develop… Show more Management of the organization's social media communications across Twitter, Facebook, Instagram, and LinkedIn incorporating planning, content development, advertising, social listening, sentiment analysis, market research, A/B testing, influencer marketing, reporting, and analysis.Development, iteration, and analysis of captivating copy for both B2B and B2C audiences, to attract top and middle of the funnel audiences. Working with internal and external stakeholders to develop marketing campaigns that align with the broader organizational strategy including point-of-sale, OOH, events, traditional advertising, activations, and PR activities.Analysis and reporting of social media and advertising activities including content performance, brand sentiment analysis, community growth, engagement and revenue generation. Show less

County Dublin, Ireland

Digital advertising planning, development, implementation, iteration, and reporting of multi-million euro campaigns across advertising platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, and Google AdWords (search, video & display) across EMEA, North American and APAC markets, with the objective of maximising revenue and YoY growth.Management of the organization's advertising content strategy to incorporate top, middle, and bottom of funnel activities targeting both… Show more Digital advertising planning, development, implementation, iteration, and reporting of multi-million euro campaigns across advertising platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, and Google AdWords (search, video & display) across EMEA, North American and APAC markets, with the objective of maximising revenue and YoY growth.Management of the organization's advertising content strategy to incorporate top, middle, and bottom of funnel activities targeting both B2B and B2C audiences. Consistently iterating ad content and conducting A/B tests to optimize copy and creativity. Collaborating with the web and email marketing team to ensure advertising campaigns are aligning with prospects' customer journey, ensuring an optimum user experience, and managing end-to-end conversion tracking across the organization's marketing communications. Show less

Greater New York City Area

Digital advertising (Instagram, Facebook, Twitter & YouTube) | Social media strategy | Copywriting | Website management (WordPress, Shopify & Squarespace) | SEO optimisation (Moz & SEMrush) | Digital account management | Project management | Influencer marketing management | Media planning | Reporting & analysis Some achievements:Account: Brancott Estate Wines (Pernod Ricard)- 2000% increase in YoY social media reach (2015 v 2016)- 320% increase in YoY engagements (2015… Show more Digital advertising (Instagram, Facebook, Twitter & YouTube) | Social media strategy | Copywriting | Website management (WordPress, Shopify & Squarespace) | SEO optimisation (Moz & SEMrush) | Digital account management | Project management | Influencer marketing management | Media planning | Reporting & analysis Some achievements:Account: Brancott Estate Wines (Pernod Ricard)- 2000% increase in YoY social media reach (2015 v 2016)- 320% increase in YoY engagements (2015 v 2016)- 110% increase in social media following (2015 v 2016)Account: Husse Pet Food USA - 55% increase in social media followers (2015 v 2016)- 31% increase in social media reach (2015 v 2016) Show less

14–16 Lord Edward Street, Dublin 2

Ireland's leading publishers of career and advanced study advice for students and graduates. Gradireland provides Ireland’s leading businesses products and services to help them build their employer brand and attract top talent (B2B). Social media strategy | Website management (WordPress) |Content strategy and development (digital and traditional) | Digital advertising (Facebook, Instagram, YouTube) | PR (drafting press releases, broadcast and print promotion) | Content creation | SEO… Show more Ireland's leading publishers of career and advanced study advice for students and graduates. Gradireland provides Ireland’s leading businesses products and services to help them build their employer brand and attract top talent (B2B). Social media strategy | Website management (WordPress) |Content strategy and development (digital and traditional) | Digital advertising (Facebook, Instagram, YouTube) | PR (drafting press releases, broadcast and print promotion) | Content creation | SEO optimisation | Reporting & analysis Show less

Castle Avenue, Clontarf, Dublin 3

Social media management | SEO | Email marketing (Mailchimp) | Website management (Wordpress) | Digital advertising (Twitter & Facebook) | Reporting & analysis

Gandon House, Amien Street, Dublin 1

Moralty House, Flood Street, Galway

Leading marketing and PR firm based in Galway City.- Database Management- Press Book Management- Event Marketing- Social Media Strategy

Galway

Member of NUI Galway Law Society executive committee. Roles included:Public Relations Officer (2010-2011): Promotion of NUI Galway Law Society through advertisement and events with the aim of increasing society membership.Events co-ordinator (2011-2012): Organising society events including the Annual Law Society Ball in the Meyrick Hotel, Galway. This involved co-ordinating with hotel staff and entice individuals to attend the Ball. Secretary (2012-2013): Involved in… Show more Member of NUI Galway Law Society executive committee. Roles included:Public Relations Officer (2010-2011): Promotion of NUI Galway Law Society through advertisement and events with the aim of increasing society membership.Events co-ordinator (2011-2012): Organising society events including the Annual Law Society Ball in the Meyrick Hotel, Galway. This involved co-ordinating with hotel staff and entice individuals to attend the Ball. Secretary (2012-2013): Involved in all forms of administrative roles.Advisor (2013-2014): Volunteered on an advisory capacity to the Law Society Committee. Show less

Kilkenny, Ireland

Galway

Acted as representative and conducted promotions for international brands at social events.

Store Street, Dublin 1

Master’S Degree, Masters Of Science (Msc), Marketing Practice, 2.1

Modules completed during this Master programme include: Marketing Communications Management, Marketing Consulting in Action, Professional.

Professional Diploma In Digital Marketing, Digital Marketing

Higher Diploma In Business Studies, Business/Commerce, General, 2.1

Activities and Societies: Advisory role on NUI Galway Law Society Marketing modules completed throughout this Higher Diploma included.

Bachelor'S Degree, Corporate Law

Activities and Societies: Active member of NUI Galway Law Society executive committee (2010-2013). Marketing modules completed throughout.