Growth PM consultant for a number of high-profile digital clients, tasked with training and developing clients in building internal A/B testing programs to impact revenue and conversion optimization. Clients include UiPath, NPR, The/Studio, and GreenSky.Key responsibilities include:- A/B testing strategy, training, and program management on Optimizely- Conversion rate optimization and digital product roadmap development- Analytics and reporting on experimentation program and revenue impact

Lead marketing efforts for uPort, a blockchain-based decentralized identity platform. Key objectives include building developer community through platform integrations, as well as scaling end-user mobile app adoption. Responsibilities include user acquisition, partnership coordination, content development and marketing, community building, press outreach, brand development and marketing.

Head of marketing for early-stage hardware and technology startup in the Smart Home/Internet of Things industry. Responsible for product launch strategy, brand development, customer acquisition, marketing strategy and implementation, marketing insights, and product management. Participated in the 2015 R/GA Connected Devices Accelerator, powered by TechStars.

Responsible for developing brand communications and social marketing strategy for high-profile technology startup attempting to overhaul the consumption of broadcast TV by streaming the traditional broadcast networks ‘Over-The-Top’ (via the Internet).

Lead copywriter across accounts on all channels. Developed brand and campaign strategies, as well as direct response strategies, for all clients. Managed agency’s copywriting staff and social media department. Led social strategy, creative development, and execution across all accounts, including New Business opportunities. Key Clients: Amazon, Cigna, Web.com, Wild Turkey Bourbon, Scholastic, NFL, New York Jets, Pernod Ricard.

NIKEiD Portrait is an award-winning collaborative project for the 2013 DA&D Make Your Mark awards competition. The project received 'Best of Year' recognition from D&AD, as well as features on R/GA's "The Digital Age" curation site, AdAge, and more. The team includes Alex Edelstein, Austin Lotz, Drew Goh, Scott Walker, and Sean Ferguson.NIKEiD Portrait is a social app that lets users customize their NIKEiD shoe with colors selected from real photos. Utilizing NIKEiD's existing customization platform, the app is integrated into the user's Social Media accounts, allowing them to select colors from meaningful photos that they have taken and customize their shoe of choice.In addition to the app, the team ran a Social Media campaign targeting key Creative Directors that work on various NIKE accounts, at a variety of major international creative agencies. The team selected a photo from each CD and customized their own shoe. The team then sent them their shoes with an accompanying message explaining the project and linking to the central NIKEiD Portrait Facebook page.http://vimeo.com/62267388

Conducts interviews and lyrical database analysis on research project: Artist Identity Expressed Through Rap Lyrics. Conducts research alongside project leader, Professor Damon Phillips.

Composes artist interviews, feature editorials, and album and event reviews for hip hop website. Assigns and assists with managing the editorial calendar each month. Provides editorial support to contributing writers.

Created and implemented press, social media and brand strategies for entire client base of boutique brand development and marketing company. Drafted and edited press and marketing materials including pitches, company profiles, news releases, and branding documents.

Concert Reviews, Photography, and Artist Interviews