Identify and execute content strategy for a broad editorial portfolio of music video playlists (80+) for OOH streaming in businesses based on moods, holidays, decades, and genresUse data analysis and metrics, trend forecasting, and cultural expertise to inform the development of music curation and content strategies to engage usersManage relationships with major record labels, driving growth through strategic initiatives that build upon my communication and collaboration skills. Develop clear and concise copy for various platforms, including original programming, CMS, newsletters, and social mediaWork with production, content, marketing, and social media to manage project, coordinate teams, and oversee music initiatives

Curated and maintained an editorial portfolio of 50+ music video playlists for OOH streamingAnalyzed and evaluated music across genres to create playlists with broad appealResearched and identified new artists and videos for inclusion in playlists and campaignsWrote clear and concise copy for music interstitials and press releases

Analyzed music across genres to create engaging playlists for a mobile music game which encouraged high engagement among mobile gamers and music fans

Implemented original popular music and arts education curriculum for children aged 3-15Designed activities through music and art appreciation that supported physical, emotional, academic and communal growth fostering self-confidence and talent developmentDeveloped creative ways to engage children in the educational process through music and art

Curated original music playlists across various genres for a music streaming platform

Created engaging pop music video playlists based on moods and themes

Curated customized music playlists to enhance brand experience in-store

Curated customized music playlists to enhance brand experience in-store

Provided strategic advice on marketing UK artists in the US and monitored marketing plansAssisted with office support tasks for a music management company

Curated and maintained diverse music video playlists for VH1's digital platforms using a deep knowledge of genres, subgenres, artists, albums, tracks, and trends to inform programming at scale. Built a seamless music experience which led viewers to discover up-and-coming artists while also having access to their favorite established musicians. Playlists supported key company initiatives based on trending and popular music cycles, on-air programming, channel priorities, and tent-pole franchises (including VH1 Divas, You Oughta Know, Hip Hop Honors, Storytellers, and Behind the Music)Owned long-lead editorial calendar and executed promotional effortsManaged internal CMS and collaborated with digital producers to establish music priorities across linear, mobile, VOD

Managed day-to-day on-air music video programming including video acquisition, song selection, categorization, library size, scheduling rotation, coding, and rules, for multiple VH1 channelsLed music video acquisitions meetings and improved submission process efficiencyServed as point of contact for record labels and talent liaison for VH1 Divas series

Scheduled music aired on VH1 channels and coordinated with Director of Music ProgrammingPitched new artists to on-air promotion department based on music knowledgeHandled music video submissions coordination

Evaluated radio airplay and sales data to inform programming strategy

Generated weekly radio updates for label field staff and independent promotersCoordinated daily communications between SVP of Promotion and label field staff

Provided logistical support to the department

Prioritized and informed label departments on the promotional activities of touring artistsProduced artist packets for booking agents and local promoters outlining objectives

Generated multi-format radio airplay across an 11-state territoryFacilitated on-the-ground extensions such as in-studio performances and meet-and-greets

Provided logistical support and coordinationCoordinated ticket buys, handled mailings and reports