Eden Ashebir 🧠⚡ Email & Phone Number

New York, Ny, Us

Consultant | Growth Strategy, Product Marketing Management & Business Operational Efficiency Solutions for Small Businesses, Progressive Causes, Startups: Pushing the limits of the conventional, one solution at a time 💪Some accomplishments:✓ More than 2x’d onboarding/adoption efficacy of marketing new hires of rapidly scaling enterprise client. Conducted psychographic analysis, usability mapping, & collaborated cross-functionally to lead vision, strategy, and execution. ✓ Lead comprehensive change management initiatives to address critical gaps in MarTech processes, informed by needs assessments including stakeholder interviews. Develop project plans and recommendations to enhance operational rigor and drive process excellence in collaboration with teams spanning Marketing, Operations, Product, and Engineering

Washington, District Of Columbia, Us

As an Associate Vice President, I co-led & unified a team of ~30 practitioners to spearhead successful growth strategies by leveraging cutting-edge AI/ML data products & helping drive the expansion of acquisition channels. At the same time, I spoke at many conferences & initiated company-wide awareness of bias in AI & how it limits us. Additionally, I regularly identified new opportunities for partnership & scope expansion, allowing us to diversify our streams of revenue & stamping our position as thought leaders.Some accomplishments:✓ Co-led acquisition/advertising/growth practice, unifying the team & prioritizing innovation to expand beyond our established direct response lead acquisition program, developing brand engagement, awareness, consideration, & persuasion marketing initiatives✓ Presented at major industry conferences & in expert panels, and influenced various aspects of growth marketing, B2B product advertising, business marketing, and product development✓ Worked with data science, engineering, and data/product leadership to brainstorm new uses and iterations of our AI/ML data cooperative product, Advantage AI✓ Identified market opportunities for partnership and scope expansion, including running successful bulk SMS tests to address email conversion challenges and driving revenue and conversion improvements✓ Directed record-breaking investments to win and flip the Senate, achieving significant revenue growth and recognition as a "Best Email Acquisition Program" finalist✓ Led a team to revamp the agency's people-manager infrastructure, addressing shortcomings and enhancing efficiency✓ Conceptualized, built out, & led firm-wide sessions on AI ethics/ bias, fostering responsible practices and awareness within the organizationWith my track record of driving growth, leading diverse teams, and driving strategic initiatives, I am well-positioned to deliver exceptional results in product, advertising, and growth.

Washington, District Of Columbia, Us

Known for my resourcefulness, highly effective ideation skills, calculated risk-taking, creative problem-solving, and attention to detail, I effortlessly steer high-level stakeholders through crucial investment decisions in high-stakes moments to maximize impact. With a track record of success, I built and launched some of the most comprehensive GTM strategies our firm had ever seen, from scratch, resulting in significant growth and victories for niche movements like GirlTrek (a health movement for Black women). My ability to lead diverse teams & play to individual strengths to create customer-centric integrated growth campaigns sets me apart.Some highlights & accomplishments in this role...✓ Created a dynamic firm-wide A/B testing tracker, standardizing KPIs, simplifying documentation, and increasing customer insights, thus increasing our capacity for more complex experimental design while maintaining accuracy✓ Built & launched a GTM strategy for a new Senate candidate from scratch w/ 0 client-side staff in less than 7 days. Went on to break multiple records raising ~$125 million & winning the seat✓ Achieved 13x growth (~124k to 1M+) for the GirlTrek movement <1 year, leading a team in creating customer-centric integrated growth campaigns. Featured in top industry conferences and media outlets✓ Guided high-level stakeholders, including Dem Senate Exec Director, through multiple 7-figure investment & resource allocations during the most critical periods of the cycle✓ Led aggressive advertising & acquisition programs during COVID-19, managing and mentoring up to 5 teams of strategists✓ Designed & executed experiments on a number of clients to explicitly drive much-needed diversity in their customer basesWith expertise in digital advertising and product management, I've consistently delivered exceptional growth and results.

Washington, District Of Columbia, Us

As a forward-thinking product manager, I excel in devising innovative solutions to accelerate revenue growth for clients and drive success for the firm. With a strong focus on data-driven decision-making and continuous improvement, I spearhead long-term growth strategies that achieved remarkable results. My ability to bring clarity and high-level innovation, e.g. with the building of my sophisticated testing/experimental design tracker, set/s me apart as a strategic leader.Some highlights & accomplishments in this product manager role:✓ Led entire acquisition programs and teams, delivering exceptional results and regularly garnering national press coverage. Notably, for our largest spending client, my nimble growth strategy generated an unprecedented flow of net revenue in the multi-million dollar $$$ range✓ Orchestrated 7+ successful client CRM migrations on 10+ different platforms, overhauling haphazard processes, protecting client data, and holding accountable sales reps who exploited my more inexperienced clients✓ Appointed co-head of Facilitation after undergoing formal training, driving increased internal brainstorming and thus, innovation. Also, leveraged our expertise to offer facilitation as a new client service.✓ Continued to lead cross-department conversations leading to improved collaboration, faster turnaround times, reduced errors, etc.✓ Pushed for updates to ads team workflows, implementing evergreen training resources and new systems that streamlined processes and eliminated common mistakes✓ Conducted in-depth analyses on program health and funnels, providing clients with actionable insights to inform future investments and channel strategiesWith a proven track record of delivering outstanding results and a passion for driving revenue and high-quality growth, I am confident in my ability to lead successful product strategies and optimize performance.

Washington, District Of Columbia, Us

As only the second-ever dedicated hire to our then-new digital acquisition/advertising department, throughout my tenure as a digital "product" associate, I excelled in championing cross-departmental efficiency and driving impactful results. While at any given time, I was managing the day-to-day and client communications for up to 8 core client teams (across Facebook, Twitter, Google, YouTube, Bing, etc.), my proactive, out-of-the-box thinking & initiatives elevated our firm's go-to-market efficiency establishing us as leaders in our industry's digital growth landscape.Some favorite highlights & accomplishments in the role:✓ Drove 7x increase in cross-departmental efficiency even as GTM strategies grew in complexity by facilitating collaboration and empowering individuals & teams to build new tools and templates✓ Launched game-changing accounting tools and finance frameworks, improving go-to-market efficiency and allowing us to have more nimble approach to digital growth strategy in fast-changing environment, while also saving firm from significant multi-million dollar losses✓ Introduced new growth strategies, e.g. a then-new & successful Twitter ads strategy that resulted in a 255% return on ad spend within just 2 weeks of GTM launch execution, immediately increasing client & firm revenue and the number of high-quality leads in the most critical moment, technique went on to be replicated across the firm✓ Regularly compiled comprehensive return on ad spending (ROAS) reports, providing data-driven insights and optimization recommendations for entire growth programs, directly to high-level stakeholders✓ Collaborated closely with internal creative teams and clients to develop winning advertising concepts that competitors continue to try to replicate to this dayI consistently delivered impactful results and drove growth for organizations across various industries, demonstrating my prowess in product management, growth strategies, and creative problem-solving.

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Developed micro-strategy items for Renfro's Hot Sox brand in order to build online presence and drive traffic to the site organically. This was accomplished by undergoing extensive research and by optimizing SEO in a variety of ways, including, increasing backlinking, and building brand content (e.g. blog posts), not to mention initiating and growing relationships with media influencers, particularly on Instagram.Primarily Utilized: SpyFu, Instagram.

Durham, North Carolina, Us

Singlehandedly overhauled the then outdated marketing plan for the Duke in New York program, driving a significant YoY increase in number and quality of applications. Accomplished with a variety of tactics, primarily via ads, organic social media, and email marketing, in addition to print advertising, flyering, hosting office hours, and getting incorporated into numerous campus-wide email blasts and channels. Developed marketing materials from flyers to print ads, to social media posts.After teaching myself how to do so, effectively and efficiently ran ads, spending only $100 on Facebook to greatly increase turnout to informational events followed by $500 to direct folks to the application portal at a low cost.Recognized that there was a lot of interest, but also a lot of questions that students had no way of getting answered. In response to this, I found more ways to incorporate other program alum, held one-on-one office hours, and created a signup for an "interest" email listserv that grew to 100 folks. Was able to regularly reach out and update them with events and due date reminders in this way. This list would go on to be a great asset subsequent years to reduce time spent on finding people already familiar with the program.

Durham, North Carolina, Us

Analyzed & collected data, transformed data into deliverables using Excel & R, and prepped experiments. I developed solutions to minor issues I had identified in inconsistencies with data collection that were subsequently incorporated across the lab.Utilized: Excel & R.This lab studies the genetic and ecological basis of adaptation in plants.

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Actively aided & affected change in revamping initiatives within e-commerce, business development, merchandising, public relations, and digital marketing efforts working under the VP of Marketing.Conducted competitor, user, and market analysis. Presented my findings alongside of recommendations to Hot Sox’s President, SVP of Global Sales, and VP of Marketing.Utilized PLM software, stylized product shoots, and extensively worked with packaging, graphics, and merchandising teams, creating efficient processes throughout.

Nashville, Indiana, Us

Developed fresh digital strategies and initiatives to grow brand awareness across social channels and search for this small business. As a result of these efforts, generated high engagement rates and significantly increased the number of new followers to our Facebook page in my short time there, completely organically.Part of my work consisted of writing up what would become well-received blog posts to help SEO efforts, as well as participating in general planning to expand the then-new businessUtilized: Facebook, Twitter, Instagram, HootSuite, Google Analytics, LinkedIn, and WordPressBelow you will find some of the blog posts that I wrote for DNK Presents:

Stamford, Connecticut, Us

Bachelor’S Degree, Sociology Major, Visual Media Studies Minor, And Marketing & Management Studies Certificate

Academic Honors Diploma