Eden Ashebir 🧠⚡

Eden Ashebir 🧠⚡ Email and Phone Number

Senior Consultant, Marketing Strategy and Operational Efficiency @ E&Ashebir Solutions, LLC
New York, NY, US
Eden Ashebir 🧠⚡'s Location
New York, New York, United States, United States
Eden Ashebir 🧠⚡'s Contact Details

Eden Ashebir 🧠⚡ work email

Eden Ashebir 🧠⚡ personal email

n/a

Eden Ashebir 🧠⚡ phone numbers

About Eden Ashebir 🧠⚡

Ask anyone who has worked with me & they will tell you: No matter where, I push the limits of conventional strategy.I'll never forget the day I was first truly introduced to the concept of "persuasion."It was the third grade, and while it was in the context of writing an essay, I remember my excitement at realizing that I had the power to construct an argument so powerful that it could change someone's mind and open it to new possibilities. The challenge in moving people to a new frame of mind is what I find most thrilling & chasing that high led me to work in growth (advertising & product).Here's the thing: I'm a creative problem solver who's constantly thinking big and bold. I can take on any challenge as efficiently and effectively as possible—and the world of marketing, sales, & product lets me do that every day. Herein lies my favorite challenge, only this time I am tasked with moving people to a new perspective on a brand, product, or service: How can I persuade them that mine is right for them?• • •Prior to freelancing, I worked as an Associate Vice President at MissionWired, specializing in digital growth advertising/lead gen, product, & innovation. I had a variety of progressive clients and focused on optimizing and scaling their programs to acquire high-quality leads, in turn growing their grassroots supporter bases, raising millions of dollars & breaking records in the process!During one of the most contentious times of our nation's history, I played a direct role in flipping the Senate. I led a team of strategists and directed aggressive online acquisition efforts for the Dem Senate, increasing their acquisition investment to nearly 10x that of the previous cycle & raising $50 million from those new names alone, breaking records as we went. I was also fortunate enough to play a critical role in launching now-Sen. Warnock’s campaign & leading its digital advertising & acquisition efforts to victory! While I worked in the more common multi-channel marketing realm, I also was heavily involved in the development & continued optimization of our AI-based acquisition solution, working closely with technical teams.Wielding the power of digital in all its forms means we have to constantly be challenging the norm. Fortunately, testing, experimental design, and innovating are my jam. In this world, I get to do both over and over again on an endless quest for the "next big thing" in growth & product.• • •Currently, seeking my next leadership role in Marketing Solutions, Strategy and/or Operations in Tech, Startups, AI, MarTech, etc.

Eden Ashebir 🧠⚡'s Current Company Details
E&Ashebir Solutions, LLC

E&Ashebir Solutions, Llc

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Senior Consultant, Marketing Strategy and Operational Efficiency
New York, NY, US
Employees:
1
Eden Ashebir 🧠⚡ Work Experience Details
  • E&Ashebir Solutions, Llc
    Senior Consultant, Marketing Strategy And Operational Efficiency
    E&Ashebir Solutions, Llc
    New York, Ny, Us
  • E&Ashebir Solutions, Llc
    Senior Consultant, Marketing Strategy & Operational Efficiency
    E&Ashebir Solutions, Llc Mar 2022 - Present
    Consultant | Growth Strategy, Product Marketing Management & Business Operational Efficiency Solutions for Small Businesses, Progressive Causes, Startups: Pushing the limits of the conventional, one solution at a time 💪Some accomplishments:✓ More than 2x’d onboarding/adoption efficacy of marketing new hires of rapidly scaling enterprise client. Conducted psychographic analysis, usability mapping, & collaborated cross-functionally to lead vision, strategy, and execution. ✓ Lead comprehensive change management initiatives to address critical gaps in MarTech processes, informed by needs assessments including stakeholder interviews. Develop project plans and recommendations to enhance operational rigor and drive process excellence in collaboration with teams spanning Marketing, Operations, Product, and Engineering
  • Missionwired
    Associate Vice President, Advertising & Growth Strategy, Operations & Innovation
    Missionwired Oct 2020 - Feb 2022
    Washington, District Of Columbia, Us
    As an Associate Vice President, I co-led & unified a team of ~30 practitioners to spearhead successful growth strategies by leveraging cutting-edge AI/ML data products & helping drive the expansion of acquisition channels. At the same time, I spoke at many conferences & initiated company-wide awareness of bias in AI & how it limits us. Additionally, I regularly identified new opportunities for partnership & scope expansion, allowing us to diversify our streams of revenue & stamping our position as thought leaders.Some accomplishments:✓ Co-led acquisition/advertising/growth practice, unifying the team & prioritizing innovation to expand beyond our established direct response lead acquisition program, developing brand engagement, awareness, consideration, & persuasion marketing initiatives✓ Presented at major industry conferences & in expert panels, and influenced various aspects of growth marketing, B2B product advertising, business marketing, and product development✓ Worked with data science, engineering, and data/product leadership to brainstorm new uses and iterations of our AI/ML data cooperative product, Advantage AI✓ Identified market opportunities for partnership and scope expansion, including running successful bulk SMS tests to address email conversion challenges and driving revenue and conversion improvements✓ Directed record-breaking investments to win and flip the Senate, achieving significant revenue growth and recognition as a "Best Email Acquisition Program" finalist✓ Led a team to revamp the agency's people-manager infrastructure, addressing shortcomings and enhancing efficiency✓ Conceptualized, built out, & led firm-wide sessions on AI ethics/ bias, fostering responsible practices and awareness within the organizationWith my track record of driving growth, leading diverse teams, and driving strategic initiatives, I am well-positioned to deliver exceptional results in product, advertising, and growth.
  • Missionwired
    Senior Strategist, Digital Advertising, Acquisition & Growth Strategy
    Missionwired Aug 2019 - Oct 2020
    Washington, District Of Columbia, Us
    Known for my resourcefulness, highly effective ideation skills, calculated risk-taking, creative problem-solving, and attention to detail, I effortlessly steer high-level stakeholders through crucial investment decisions in high-stakes moments to maximize impact. With a track record of success, I built and launched some of the most comprehensive GTM strategies our firm had ever seen, from scratch, resulting in significant growth and victories for niche movements like GirlTrek (a health movement for Black women). My ability to lead diverse teams & play to individual strengths to create customer-centric integrated growth campaigns sets me apart.Some highlights & accomplishments in this role...✓ Created a dynamic firm-wide A/B testing tracker, standardizing KPIs, simplifying documentation, and increasing customer insights, thus increasing our capacity for more complex experimental design while maintaining accuracy✓ Built & launched a GTM strategy for a new Senate candidate from scratch w/ 0 client-side staff in less than 7 days. Went on to break multiple records raising ~$125 million & winning the seat✓ Achieved 13x growth (~124k to 1M+) for the GirlTrek movement <1 year, leading a team in creating customer-centric integrated growth campaigns. Featured in top industry conferences and media outlets✓ Guided high-level stakeholders, including Dem Senate Exec Director, through multiple 7-figure investment & resource allocations during the most critical periods of the cycle✓ Led aggressive advertising & acquisition programs during COVID-19, managing and mentoring up to 5 teams of strategists✓ Designed & executed experiments on a number of clients to explicitly drive much-needed diversity in their customer basesWith expertise in digital advertising and product management, I've consistently delivered exceptional growth and results.
  • Missionwired
    Digital Strategist, Advertising, Acquisition & Growth Strategy
    Missionwired Feb 2019 - Jul 2019
    Washington, District Of Columbia, Us
    As a forward-thinking product manager, I excel in devising innovative solutions to accelerate revenue growth for clients and drive success for the firm. With a strong focus on data-driven decision-making and continuous improvement, I spearhead long-term growth strategies that achieved remarkable results. My ability to bring clarity and high-level innovation, e.g. with the building of my sophisticated testing/experimental design tracker, set/s me apart as a strategic leader.Some highlights & accomplishments in this product manager role:✓ Led entire acquisition programs and teams, delivering exceptional results and regularly garnering national press coverage. Notably, for our largest spending client, my nimble growth strategy generated an unprecedented flow of net revenue in the multi-million dollar $$$ range✓ Orchestrated 7+ successful client CRM migrations on 10+ different platforms, overhauling haphazard processes, protecting client data, and holding accountable sales reps who exploited my more inexperienced clients✓ Appointed co-head of Facilitation after undergoing formal training, driving increased internal brainstorming and thus, innovation. Also, leveraged our expertise to offer facilitation as a new client service.✓ Continued to lead cross-department conversations leading to improved collaboration, faster turnaround times, reduced errors, etc.✓ Pushed for updates to ads team workflows, implementing evergreen training resources and new systems that streamlined processes and eliminated common mistakes✓ Conducted in-depth analyses on program health and funnels, providing clients with actionable insights to inform future investments and channel strategiesWith a proven track record of delivering outstanding results and a passion for driving revenue and high-quality growth, I am confident in my ability to lead successful product strategies and optimize performance.
  • Missionwired
    Digital Associate, Advertising/Acquisition & Growth
    Missionwired Aug 2017 - Jan 2019
    Washington, District Of Columbia, Us
    As only the second-ever dedicated hire to our then-new digital acquisition/advertising department, throughout my tenure as a digital "product" associate, I excelled in championing cross-departmental efficiency and driving impactful results. While at any given time, I was managing the day-to-day and client communications for up to 8 core client teams (across Facebook, Twitter, Google, YouTube, Bing, etc.), my proactive, out-of-the-box thinking & initiatives elevated our firm's go-to-market efficiency establishing us as leaders in our industry's digital growth landscape.Some favorite highlights & accomplishments in the role:✓ Drove 7x increase in cross-departmental efficiency even as GTM strategies grew in complexity by facilitating collaboration and empowering individuals & teams to build new tools and templates✓ Launched game-changing accounting tools and finance frameworks, improving go-to-market efficiency and allowing us to have more nimble approach to digital growth strategy in fast-changing environment, while also saving firm from significant multi-million dollar losses✓ Introduced new growth strategies, e.g. a then-new & successful Twitter ads strategy that resulted in a 255% return on ad spend within just 2 weeks of GTM launch execution, immediately increasing client & firm revenue and the number of high-quality leads in the most critical moment, technique went on to be replicated across the firm✓ Regularly compiled comprehensive return on ad spending (ROAS) reports, providing data-driven insights and optimization recommendations for entire growth programs, directly to high-level stakeholders✓ Collaborated closely with internal creative teams and clients to develop winning advertising concepts that competitors continue to try to replicate to this dayI consistently delivered impactful results and drove growth for organizations across various industries, demonstrating my prowess in product management, growth strategies, and creative problem-solving.
  • Renfro Corporation
    Hot Sox Seo Specialist
    Renfro Corporation Feb 2017 - Jun 2017
    Us
    Developed micro-strategy items for Renfro's Hot Sox brand in order to build online presence and drive traffic to the site organically. This was accomplished by undergoing extensive research and by optimizing SEO in a variety of ways, including, increasing backlinking, and building brand content (e.g. blog posts), not to mention initiating and growing relationships with media influencers, particularly on Instagram.Primarily Utilized: SpyFu, Instagram.
  • Duke University
    Duke In New York, Program Marketing Intern [Duke Global Education Office]
    Duke University Sep 2016 - Jun 2017
    Durham, North Carolina, Us
    Singlehandedly overhauled the then outdated marketing plan for the Duke in New York program, driving a significant YoY increase in number and quality of applications. Accomplished with a variety of tactics, primarily via ads, organic social media, and email marketing, in addition to print advertising, flyering, hosting office hours, and getting incorporated into numerous campus-wide email blasts and channels. Developed marketing materials from flyers to print ads, to social media posts.After teaching myself how to do so, effectively and efficiently ran ads, spending only $100 on Facebook to greatly increase turnout to informational events followed by $500 to direct folks to the application portal at a low cost.Recognized that there was a lot of interest, but also a lot of questions that students had no way of getting answered. In response to this, I found more ways to incorporate other program alum, held one-on-one office hours, and created a signup for an "interest" email listserv that grew to 100 folks. Was able to regularly reach out and update them with events and due date reminders in this way. This list would go on to be a great asset subsequent years to reduce time spent on finding people already familiar with the program.
  • Duke University
    Donohue Lab, Undergraduate Research Assistant
    Duke University Sep 2013 - May 2017
    Durham, North Carolina, Us
    Analyzed & collected data, transformed data into deliverables using Excel & R, and prepped experiments. I developed solutions to minor issues I had identified in inconsistencies with data collection that were subsequently incorporated across the lab.Utilized: Excel & R.This lab studies the genetic and ecological basis of adaptation in plants.
  • Renfro Corporation
    Hot Sox Brand Marketing Intern
    Renfro Corporation May 2016 - Aug 2016
    Us
    Actively aided & affected change in revamping initiatives within e-commerce, business development, merchandising, public relations, and digital marketing efforts working under the VP of Marketing.Conducted competitor, user, and market analysis. Presented my findings alongside of recommendations to Hot Sox’s President, SVP of Global Sales, and VP of Marketing.Utilized PLM software, stylized product shoots, and extensively worked with packaging, graphics, and merchandising teams, creating efficient processes throughout.
  • Dnk Presents
    Adventure Marketing Intern
    Dnk Presents Jun 2015 - Sep 2015
    Nashville, Indiana, Us
    Developed fresh digital strategies and initiatives to grow brand awareness across social channels and search for this small business. As a result of these efforts, generated high engagement rates and significantly increased the number of new followers to our Facebook page in my short time there, completely organically.Part of my work consisted of writing up what would become well-received blog posts to help SEO efforts, as well as participating in general planning to expand the then-new businessUtilized: Facebook, Twitter, Instagram, HootSuite, Google Analytics, LinkedIn, and WordPressBelow you will find some of the blog posts that I wrote for DNK Presents:
  • Centerplate
    Cashier
    Centerplate Jun 2013 - Aug 2015
    Stamford, Connecticut, Us

Eden Ashebir 🧠⚡ Skills

Leadership Marketing Event Planning Social Media Marketing Publicity Design Community Service Social Media Microsoft Office Critical Thinking Communication Writing Project Management Creative Solutions Problem Solving Data Analysis Customer Service Creative Writing Microsoft Excel Public Speaking Facebook Marketing Google Drive Python Collaborative Problem Solving Recruiting Photo Editing Wordpress Mailchimp Teamwork Data Entry Collaborative Leadership Blogging Film Editing Hootsuite

Eden Ashebir 🧠⚡ Education Details

  • Duke University
    Duke University
    And Marketing & Management Studies Certificate
  • Ben Davis High School
    Ben Davis High School
    Academic Honors Diploma

Frequently Asked Questions about Eden Ashebir 🧠⚡

What company does Eden Ashebir 🧠⚡ work for?

Eden Ashebir 🧠⚡ works for E&ashebir Solutions, Llc

What is Eden Ashebir 🧠⚡'s role at the current company?

Eden Ashebir 🧠⚡'s current role is Senior Consultant, Marketing Strategy and Operational Efficiency.

What is Eden Ashebir 🧠⚡'s email address?

Eden Ashebir 🧠⚡'s email address is ed****@****llc.com

What is Eden Ashebir 🧠⚡'s direct phone number?

Eden Ashebir 🧠⚡'s direct phone number is +131740*****

What schools did Eden Ashebir 🧠⚡ attend?

Eden Ashebir 🧠⚡ attended Duke University, Ben Davis High School.

What are some of Eden Ashebir 🧠⚡'s interests?

Eden Ashebir 🧠⚡ has interest in Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Human Rights, Animal Welfare, Arts And Culture.

What skills is Eden Ashebir 🧠⚡ known for?

Eden Ashebir 🧠⚡ has skills like Leadership, Marketing, Event Planning, Social Media Marketing, Publicity, Design, Community Service, Social Media, Microsoft Office, Critical Thinking, Communication, Writing.

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