Eden Chen Email & Phone Number

New York, United States

• Specialize in creating Strategic Experiential Marketing Campaigns geared to hyper-targeted segment of clientele. Imagined and Produced integrated shared experiences connecting more meaningfully and creating customer loyalty.• Prepare insight driven concepts and research for new brands to compete in the competitive US segment. Develop new communication strategies and Integrated Marketing Campaign supporting product life cycle, leveraging relationships with Media Partners, on and offsite vendors and Brick and Mortar partners.• Produced/co-produced event, created and executed marketing campaigns for notable NYC events:New York Heritage Festival (2015) | East Ville des Folies (2012-2015) | Escape Music Festival (2014)East Ville Hoedown (2014) | Mad Decent Block Party (2012, 2013) | Siren Music Festival (2001-2008

New York, Ny, Us

• Directed partnership events targeting niche demographics with meet-and-greets featuring athletes and personalities from WWE Raw, NHL, NBA, MLB, and Broadway; implemented marketing campaigns maximizing brand relevancy and positioning.• Optimized processes to ensure programs are executed on strategy, on time and on budget and ensure activation against seasonal Go-To-Market process.• Responsible for business development with operations nationwide including building and maintaining relationships, finding opportunities, and promoting products and company assets. • Contributed to design and launch of flagship store in Times Square; executed national marketing strategy for grand opening providing retail experience and unique destination for last-minute ticket offerings.

New York, Ny, Us

• Analyzed industry trends, purchasing habits, and consumer segments to create strategic opportunities; organized unique partner brand integration opportunities with beverage, clothing, gadget, and social networking brands resulting in more interactions and guest engagement.• Developed and managed websites, pages, content, and materials to ensure the brand are effectively promoted to defined targeted markets and audience while attracting new audiences. • Developed and implemented new social media strategies and plans to attract potential clients and increase brand awareness; Growing online database from 150K to 1.2M• Developed/executed editorial content strategy for Brand Campaigns and Product Stories, developed channel strategy and oversaw the writing and development of content. Created unifying story-arcs across multiple marketing categories and lead Content Creation team in executing stories.• Identified vendor partners in which to build relationships with for CRM, email marketing list management, branding, marketing collateral and print production.

• Generated ideas to better connect our brand with Clients. Partnered closely with our Creative Services team to develop world-class brand engagement using videos, presentations and other mediums • Responsible for all aspects of new business development including direct sales, channel and affiliate relationships, company messaging and content marketing and product enhancement. • Worked closely with cross-platform teams in the development of social media programs and strategies built on research, consumer insights and brand goals.• Led team to define project objectives, set key performance metrics, and establish project approach.

New York, New York, Us

• Worked collaboratively with sales reps, key sales assistants and other internal/external resources to coordinate and execute successful marketing programs that drove advertising revenues.• Developed, brainstormed and maintained marketing collateral for brand specific presentations, RFPs, Media Kits, one sheets and general collateral.• Managed editorial calendar communication for print and digital, and developed media kits and created supporting sales materials.• Directed development of interactive, direct marketing, media, creative, sales promotions and PR Strategies. • Developed/executed editorial content strategy for Brand Campaigns and Product Stories, developed channel strategy and oversaw the writing and development of content. Created unifying story-arcs across multiple marketing categories and leads Content Creation team in executing stories.• Co-produced Siren Music Festival for 60% below budgeted cost; cultivated festival into incremental revenue generator through sponsorship sales. Produced Choice Eats tasting event promoting NYC restaurants; generating new revenue stream.

• Directly managed 32 local and national staff, increasing target-market product sales 61% by refocusing local and national lifestyle brand partnerships that closely mirrored reader demographics. • Created and Executed events specific to partner brands to create new revenue opportunities such as NYU concert series and corresponding marketing campaign featuring emerging artists in Indie Rock and EDM as music landscape changed.• Developed, managed and executed global and local client E-newsletter campaigns.

• Developed Marketing Plans that connected our products and pillars with consumers via compelling activations and partnerships. These plans brought cultures together through music, art, action sports and street culture and they should celebrate the creativity of our consumers.• Produced original social media content, Oversaw the management of promotional budgets and coordinated and managed marketing efforts in multiple markets.• Expanded $1.2M portfolio to $3M through implementation of new revenue streams (ie.. revamped national distribution points such as racks, newspaper boxes, and retail outlets).

Developed and managed all marketing programs for the U.S. market; HMV is the largest music retailer in the world. Created quantifiable marketing and branding programs that entailed product selection, and pricing for the national chain. Tracked, projected, and reported both advertising and in-store marketing programs. Maintained communication with each market to ensure campaigns aligned with the different business goals and needs. Developed creative print and online marketing collateral.

Mba, Economics, Marketing

B.A And B.S., Speech Communications