Launched and executed all branding strategies for marketing start-up, including brand identity, website, logo, and servicesConducted in-depth research to determine optimal leads and cultivate client relationshipsDeveloped quarterly marketing plans and implemented strategies Examined and created estimated pricing model for services being provided

Launched a new marketing and events department for growing NYC-based restaurant groupLead strategy, execution and measurement of the whole Brand Creation, Positioning and digital marketingBuild and manage marketing team as mix of both in-house and external contractors and/or agencies.Responsible for all brand direction, product marketing, and strategyManage day to day client communications, and new business development channels including traditional, social media and direct… Show more Launched a new marketing and events department for growing NYC-based restaurant groupLead strategy, execution and measurement of the whole Brand Creation, Positioning and digital marketingBuild and manage marketing team as mix of both in-house and external contractors and/or agencies.Responsible for all brand direction, product marketing, and strategyManage day to day client communications, and new business development channels including traditional, social media and direct marketing in the hospitality category Perform online/offline research to source out the hottest trendsSpearheaded major events and gained high profile media exposure at Thrillist Best Day of Your Life Event Show less

Implemented marketing initiatives, campaigns and strategies to promote products and brand name to potential customersMaintained constant contact with key clients to develop service offerings and respond to needsDeveloped and managed online marketing campaign using several social media outletsDeveloped a plan on how to execute a project efficiently and effectivelyWrite and present business proposals to established and prospective clientsNegotiate details of marketing… Show more Implemented marketing initiatives, campaigns and strategies to promote products and brand name to potential customersMaintained constant contact with key clients to develop service offerings and respond to needsDeveloped and managed online marketing campaign using several social media outletsDeveloped a plan on how to execute a project efficiently and effectivelyWrite and present business proposals to established and prospective clientsNegotiate details of marketing campaigns with clients and external media partnersMonitor and track campaigns to determine effectiveness and future changes Show less

Assessed/researched market competition to develop effective, and practical plans to drive client revenue growthDirected sales performance and increased multi-product sales by 20% in both B2B and B2C segmentsEnsure proper documentation and statistical reports are prepared each month

Managed different projects and events to University and non-University groups and individualsExpanded the organization by facilitating the development of Bridges International, a new international student group focused on detailed ESL program improvement plan through a structured processSuccessfully lead seven different projects outside USA by consistently facilitating, monitoring, and recording expenses by reviewing, analyzing and evaluating expenditures