Eden Hensley, Mba, Eit Email and Phone Number
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You've got your team. Your product. But building your idea into a startup with product market fit isn't coming as quickly as you'd hoped.If you're tired of difficult investor conversations, let's chat. Reach out at results@edenhensley.com or 415-685-3336.Whether it's your Go-To-Market (GTM) strategy, inconsistencies in your sales process as you scale from founder-led sales, or your content strategy, I'll help you diagnose friction and plot a course forward.I bridge Engineering and customers, ensuring stakeholders are aligned and preventing disconnects between customers and the solution developers. I seek out customers and those who've purchased from competitors to confirm assumptions and optimize product onboarding and the marketing and sales processes. Increase your chances of success by building and scaling marketing-sourced pipelines for B2B tech startups through customer-first messaging and content strategy.I help tech startup founders, Heads of Sales, and Heads of Marketing drive growth through messaging and content strategy. Having not worked for Fortune 500 firms or unicorns, I can scale demand generation from 0 to 100 without relying on brand recognition or massive budgets.Together, we'll get measurable results like these:📈 $3M in revenue in 9 months by defining and implementing a GTM strategy.📈 $1M in revenue through a global demand generation strategy.📈 $71K in sales pipeline over 3 months by introducing lead-nurturing practices.I'm a 15+ year strategic leader who consistently aligns marketing strategies with business objectives to drive growth and exceed targets. I'm experienced in leveraging data insights to shape GTM strategy, crafting strong company and founder stories, and optimizing ROI. I've influenced over $7.17 Million in revenue and built over $1.77 Million in marketing-sourced pipelines. I've been directly or indirectly responsible for generating $87.5 million in business value through 2 IPOS and 3 exits for B2B SaaS, Open Source, Dev Tools, and Enterprise Software startups.My strengths lie in:- Messaging- Product Marketing- Content StrategyTogether let's get your startup ready for success in 2025.
E Hensley World Group, Inc.
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Senior Director, Digital MarketingE Hensley World Group, Inc.California, United States
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FellowFedtech Nov 2024 - PresentWashington, Dc, Us -
Senior Director, Digital MarketingE Hensley World Group, Inc. Jun 2013 - PresentBerkeley, Ca, UsREPRESENTATIVE WORK+ Working with a creative agency, raised brand awareness for PLUSPLUS, a knowledge-sharing SaaS platform, increasing traffic by 990% and their top 20 keyword rankings by 53% in 6 months via positioning and messaging framework, SEO, website redevelopment, and copywriting.+ Amplified brand awareness for CLOUD CITY, a software and design firm, increasing traffic by 1250% in 11 months via alignment of internal stakeholders, positioning, SEO, content strategy, and content marketing (blog posts, case studies).+ Elevated brand awareness for ENGINE YARD (acquired by Crossover), a PaaS offering, through positioning, SEO, and website relaunch, resulting in a 62% increase in their top 20 keyword rankings in 2 months.+ Directed SaaS Hybrid Growth Strategy for EXO U, a digital classroom platform that frees educators’ content from system lock-in and simplifies support for BYOD environments. Defined 3 ideal customer profiles (ICP) and created outreach lists for each: top-down, starting with districts, and bottom-up with educators and IT. Along with corporate counsel, oversaw the DPO on the TSX.+ Achieved 2X Kickstarter goal by developing and executing a B2C social media strategy, SEO, website relaunch, and copywriting, establishing KIDDO as a leading children's health and parenting authority in 5 months.--------ABOUT E HENSLEY WORLD GROUPA marketing agency helping startups achieve healthy sales pipelines by increasing online visibility and/or building, revamping, or scaling demand generation initiatives.JOB RESPONSIBILITIES Prospect for potential clients and manage client relationships. Facilitate stakeholder interviews, define success criteria, and develop a marketing plan for each client. Review (or set up) and optimize martech stacks. Recruit, train, and mentor client teams and/or direct and supervise client vendors. Oversee the execution of SEO, SEM, email, and social media campaigns. Report initiative ROI and make recommendations.
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Principal Product Marketing And Operations, Acting Head Of MarketingCodesee May 2022 - Jun 2023San Francisco, Ca, Us+ Expanded the sales pipeline by $71K in 3 months via lead nurture email campaigns, improving open rates by 243%.+ Collaborating with 4 external vendors, boosted lead acquisition by 64% in 1 month, and achieved weekly lead targets for 6 months, using data and experimentation to increase conversion rates and improve outcomes.+ Scaled lead generation, raising conversion rates by 6009% and increasing MQLs by 280% in 3 months by streamlining the delivery of engaging content that resonated with target personas.--------ABOUT CODESEEAn early-stage, 13-person SaaS developer tool startup with seed funding specializing in data visualizations of codebases.JOB RESPONSIBILITIES Set and managed digital marketing budget (content marketing, SEO, paid media, and social media). Ensured all digital marketing programs were metrics-driven and goal-oriented. Crafted, tested, and refined messaging. -
Social Media DirectorAltitude Summit May 2014 - Feb 2016+ Scaled content production 5X, increasing web traffic by 474% and leads by 1800% in 7 months.+ Fostered brand engagement, fueling a 240% rise in revenue in 11 months by growing a Facebook group by 10x and increasing Twitter chat participation by 230% for an average of 2.9M organic impressions weekly.--------ABOUT ALT SUMMITConference of creative entrepreneurs and media influencers who amplify women’s voices.JOB RESPONSIBILITIESDeveloped content strategy and implemented an editorial calendar and social media publishing schedule. Mentored and directly managed a remote 4-person team. Ensured consistency across all content, including website and all social media channels. Performed content audits. Evaluated, recommended, and set up SaaS software for monitoring campaign performance, social media engagement, and scheduling content.
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Director Of Marketing Communications, Acting Head Of Demand GenerationWildpackets Aug 2008 - Dec 2012Palo Alto, Ca, Us+ Generated $3M in revenue in 9 months with a go-to-market strategy for a product launch (SEO, SEM, social, PPC, display, paid media, account-based marketing (ABM), email, webinars, and events).+ Achieved $1M in revenue in 1 year, by developing and executing a global growth marketing strategy (integrated campaigns, digital advertising, social media marketing, and blog posting).+ Accelerated sales cycles by 50% in 6 months, implementing Marketo, lead scoring, and bi-weekly full-funnel reporting, reducing Sales Qualified Lead (SQL) cost by 1947%.--------ABOUT WILDPACKETSA privately held network performance monitoring and forensics software and hardware company.JOB RESPONSIBILITIESDevised worldwide growth marketing strategy. Directly managed and mentored a 5-person team fostering a collaborative, high-performance culture. Built and managed a successful webinar and email marketing program. Optimized offer landing pages and call-to-action presentations across the website. Established roadmap for martech stack improvements and made business case for company-wide customer data model, data cleansing, and adoption of Marketo. -
Director Of MarketingAppscio (Formerly Avidence) May 2007 - Aug 2008+ Raised brand visibility by co-writing an IEEE paper. Working with market research and design agencies, produced high-impact sales and marketing assets, driving $1.5M in follow-on Series A funding.+ Co-published “Appscio: A Software Environment for Semantic Multimedia Analysis” in Proceedings of ICSC 2008--------ABOUT APPSCIOA Series A, 6-person open-source, open-architecture media processing startup that makes video actionable and accessible.JOB RESPONSIBILITIESOwned go-to-market launch strategy, including naming, licensing, technology partnerships, and product marketing. Created wireframes and mockups for UX. Collaborated with developers to implement design solutions.
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Director Of Marketing Communications, Head Of Demand GenerationGroundwork Open Source Jun 2006 - May 2007San Jose, Ca, Us+ Drove revenue growth, building a $1.2M sales pipeline in 6 months, making strategic recommendations for marketing programs (PPC ads, events, and email), and allocating resources.+ Increased prospect pipeline by $150K in 6 months, driving product adoption by analyzing data and then collaborating with Product and Sales to produce a webinar series and automate drip campaigns.+ Improved efficiency, reducing sale cycles by 50% by partnering with Revenue Operations to optimize lead scoring, channel attribution, and performance reporting in Salesforce to ensure marketing efforts drive growth.--------ABOUT GROUNDWORK OPEN SOURCEA Series C, open-source network monitoring and management software company.JOB RESPONSIBILITIESSet strategy from messaging to execution to differentiate between free and enterprise offerings. Managed a $1.3M marketing budget. Led the planning and selection of tradeshow initiatives focusing on ROI and goal alignment to support quarterly and annual targets. -
Marketing ManagerBlue Titan Software (Acquired By Soa Software) Aug 2005 - Apr 2006+ Expanded brand awareness, driving a 400% increase in average daily traffic in 7 months, through updated positioning, a website relaunch, advertising, and strategic partnerships.--------ABOUT BLUE TITAN SOFTWAREA Series C, SOA startup pioneering a services networking platform to separate business logic from run-time infrastructure.JOB RESPONSIBILITIESDetermined product and partner marketing strategy. Shaped product positioning, delivering clear messaging and enablement tools, including pitch decks and solution briefs for direct and partner sales teams. Owned SAP, IBM, Intel, Cisco, and VMware partnerships. Planned and executed marketing campaigns (print advertising and content syndication). Worked with 4 agencies to establish press and analyst relationships, design a website, produce an ROI calculator, produce graphics, and write case studies.
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Marketing Content ManagerTibco Jun 2004 - Aug 2005Santa Clara, California, Us+ Raised brand engagement with a global email marketing initiative, published quarterly and translated into 3 languages, achieving a 25% higher open rate and click-to-open rate of over 10%, and reducing unsubscribe rates by 69% in newsletters worldwide.--------ABOUT TIBCOA public B2B enterprise software company.JOB RESPONSIBILITIESDeveloped clear, concise, and persuasive website copy and marketing collateral for five industry verticals (telecom, financial services, insurance, retail, and healthcare) and five product lines (developer tools, enterprise architecture, business integration, master data management, and complex event processing). -
Professional DevelopmentCareer Break Aug 2002 - Jun 2004Studying for a Master of Business, specializing in Marketing and Supply Chain Management, as a full-time student at The Eli Broad School of Management at Michigan State University.
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Mba Marketing InternNetworkcar May 2003 - Aug 2003Us -
Marketing PositionsWords 'N More Mar 2001 - Aug 2002+ Reversed a 71% drop in sales in 3 months caused by the opening of a second location for PED’S LEMONGRASS GRILL, a farm-to-table, open kitchen Thai restaurant chain, and with a strategy change and introduction of two new products increased total franchise sales by 198%.--------ABOUT WORDS 'N MOREConsultancy focusing on Go-to-Market (GTM) and expansion strategies for startup founders and SMB owners.Created and delivered project pitches and proposals. Analyzed client sales data and marketing campaigns and researched competitive offerings. Developed a marketing plan with specific recommendations. Worked closely with clients to implement, monitor rollout, and adjust as necessary to meet sales goals.
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Program ManagerTrilogy Aug 2000 - Mar 2001Austin, Tx, Us+ Stemmed $1M+ losses in 6 months across automotive consulting engagements, analyzing customer needs and translating them into detailed requirements for development by engineering for an e-commerce demand chain solution.--------ABOUT TRILOGYA Series D, 500+ person enterprise software company offering opportunity management and inventory configuration.JOB RESPONSIBILITIESUnderstood user needs and behaviors, defined product requirements, performed user testing, and managed launches. -
Technical Publications ManagerTrilogy Jul 1998 - Aug 2000Austin, Tx, Us+ Lowered outsourcing costs by 66% in 3 months by proposing that highly technical software manuals be written in-house, assembling, building and managing a 22-person services team, and introducing a company-wide, formal vendor selection process for end-user documentation, coordinating RFQs and bidding, and negotiating contracts.
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Senior Technical WriterTrilogy Jan 1998 - Jul 1998Austin, Tx, Us
Eden Hensley, Mba, Eit Skills
Eden Hensley, Mba, Eit Education Details
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Michigan State UniversityMarketing And Supply Chain Management -
Santa Clara UniversityCivil Engineering
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Santa Clara UniversityCommunication
Frequently Asked Questions about Eden Hensley, Mba, Eit
What company does Eden Hensley, Mba, Eit work for?
Eden Hensley, Mba, Eit works for E Hensley World Group, Inc.
What is Eden Hensley, Mba, Eit's role at the current company?
Eden Hensley, Mba, Eit's current role is Senior Director, Digital Marketing.
What is Eden Hensley, Mba, Eit's email address?
Eden Hensley, Mba, Eit's email address is ed****@****ail.com
What is Eden Hensley, Mba, Eit's direct phone number?
Eden Hensley, Mba, Eit's direct phone number is +165079*****
What schools did Eden Hensley, Mba, Eit attend?
Eden Hensley, Mba, Eit attended Michigan State University, Santa Clara University, Santa Clara University.
What are some of Eden Hensley, Mba, Eit's interests?
Eden Hensley, Mba, Eit has interest in Children, Economic Empowerment, Civil Rights And Social Action, Network Security, Education, Twitter, Hubspot, Adobe Photoshop, Science And Technology, Wireshark.
What skills is Eden Hensley, Mba, Eit known for?
Eden Hensley, Mba, Eit has skills like Lead Generation, Start Ups, Product Management, Marketing Communications, Online Marketing, Online Advertising, Strategy, Enterprise Software, Marketing Strategy, Competitive Analysis, Marketo, Leadership.
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