As a dedicated B2B marketer, I specialize in driving lead generation and enhancing brand visibility for small business within the deep tech space. Helping founders and owners get connected to our team of expert grant consultants. My role encompasses a variety of responsibilities that contribute to our company’s growth and engagement with this unique audience.Key Responsibilities:- Lead Generation: Develop and implement targeted lead generation strategies tailored to the needs of small business deep tech founders, effectively attracting and nurturing potential clients to increase sales opportunities and revenue growth.- Email Marketing: Design and execute compelling email campaigns and newsletters that resonate with our audience of deep tech entrepreneurs, utilizing data-driven insights to optimize open and click-through rates.- Content Creation: As the owner and content creator for our company’s LinkedIn page, I curate and produce engaging content that showcases our expertise in deep tech, fosters community engagement, and strengthens our brand presence in the B2B space.- Analytics and Reporting: Monitor and analyze campaign performance metrics to refine strategies and improve future marketing efforts, ensuring alignment with business objectives.

- Produced original, creative content for over 100 clients through articles and marketing materials displayed on different social media outlets. Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.- Improved click-through rates, conversion and other important KPIs with strategic approach. Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.- Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.

●Created over 1000 engaging titles, headlines, and photos on Facebook and Yahoo/MSN that brought in a profit over $1,000,000 and growing in less than 2 years● Tracked and analyzed data to learn and improve campaign designs to be more efficient and effective bringing in ROIs over 120% for weeks to months at a time● Assisted in onboarding new team members by teaching them how to analyze data as well as showing tricks how to create campaigns efficiently and effectively● Assisted in building the company’s social media presence on LinkedIn and Facebook

- Created and designed SharePoint Webpage to display project documents needed in a captivating and engaging format- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions. Coordinated presentations for Executive Director of Corporate Finance detailing project scope, progress and results, and kept all entities well-informed of milestones and goals.- Oversaw review and onboarding technical accountants, planned and executed meetings and developed project documentation for senior executives.- Tracked all hours and expenses to keep project on task and within budgetary parameters.

- Providing administrative support to supervisors, executives, and other team members on all projects and day-to-day office needs (phones, calendar, scheduling, etc.) and other projects.- Assisting the project leadership in monitoring, tracking and analyzing project costs in relation to cost budgets and contracts.- Liaising with 3rd party vendors to create, price, and manufacture assets or tools, as needed.- Liaising with internal finance and legal departments to obtain necessary approvals for invoicing,contracts, expense reports and more as needed.- Assist with on-boarding of resources for the project: orientation and obtaining required computerequipment and access.