Director
Sydney, New South Wales, Au
At Block2, a mid-tier multi-brand company, I brought the business from concept into a successful business group across the construction and automotive sectors. Block2 comprised three primary subsidiaries: The Skill Xchange, Block2 Services, and 2mota, each targeting distinct market segments with innovative solutions. I led the company's strategic growth, overseeing commercial strategy, product innovation, and operations across all brands.• Corporate Strategy: Developed and executed strategies driving growth and market penetration. Expanded Block Two's footprint to a national presence, with UK pilot programs.• Product: Led the product vision and strategy. Implemented a Continuous Improvement approach to meet customer demand.• Team Leadership: Directed over 40 staff, fostering a collaborative culture and implementing robust processes that enhanced operational efficiencies and supported hybrid working.• Financial Management: Managed budgets and financial forecasts, achieving 18.2% monthly growth in new users and a 200% increase in transaction volumes from $10 million in 2021 to $30 million in 2022.• Operational Efficiency: Managed an international cross-functional team, implementing automated systems that reduced administrative tasks by 55%. Achieved a 136% KPI target, driving productivity and revenue growth.• Strategic Partnerships: Secured strategic partnerships, including two substantial national agreements, resulting in full onboarding for one franchise network and significant uptake for another. Executed customer-led marketing campaigns that increased acquisition.• Service Diversification: Launched Block2 Services, providing outsourced estimation and procurement management, with teams in Brisbane and the Philippines, enhancing service delivery.• Customer Engagement: Implemented a customer retention strategy reducing churn to under 2% over two years and increased lead generation activities, driving significant growth user engagement.