As a freelance digital marketing professional, I specialize in creating tailored solutions for my clients, offering comprehensive and strategic services. With extensive experience in designing visual assets and crafting content for social media, blogs, and websites, I help brands communicate authentically and effectively, fostering meaningful connections with their target audiences.Beyond content creation, I provide consultancy for marketing campaigns, assisting businesses in planning… Show more As a freelance digital marketing professional, I specialize in creating tailored solutions for my clients, offering comprehensive and strategic services. With extensive experience in designing visual assets and crafting content for social media, blogs, and websites, I help brands communicate authentically and effectively, fostering meaningful connections with their target audiences.Beyond content creation, I provide consultancy for marketing campaigns, assisting businesses in planning and executing high-impact strategies that are always aligned with their needs and goals. With a data-driven approach, I closely monitor performance metrics using tools such as Google Analytics, Google Ads, and Meta Ads, enabling me to optimize campaigns in real time and maximize results.My expertise also includes email marketing strategies and enhancing digital presence on platforms like Facebook, Instagram, and Google My Business. Always staying ahead of market trends and adapting to each client's unique requirements, I deliver customized solutions that transform brands' digital presence and significantly drive their results. Show less

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In my role as Marketing Manager, I adopted a strategic and 360º approach, leading the entire marketing planning process from objective definition to execution. With a results-oriented mindset, I implemented clear and effective strategies, establishing tactics, timelines, and budgets to ensure every action aligned with the company's goals. Additionally, I developed KPIs and periodic reports to track performance and present valuable insights that guided decision-making.My contributions… Show more In my role as Marketing Manager, I adopted a strategic and 360º approach, leading the entire marketing planning process from objective definition to execution. With a results-oriented mindset, I implemented clear and effective strategies, establishing tactics, timelines, and budgets to ensure every action aligned with the company's goals. Additionally, I developed KPIs and periodic reports to track performance and present valuable insights that guided decision-making.My contributions extended beyond planning, including conducting market research to identify trends, analyze competitors, and gain deep insights into customer behavior. I translated these findings into comprehensive reports that informed strategic decisions. I led marketing campaigns across both online and offline channels, overseeing every stage—from conception and implementation to ongoing performance monitoring.I also developed the entire branding strategy for 2025, ensuring a cohesive and impactful brand identity aligned with the company's vision and market trends. Additionally, I was responsible for supervising the creation of diverse content such as blogs, e-books, and social media posts, ensuring that each piece resonated with the brand's identity and values. Leading the marketing team was a priority, where I fostered a collaborative, innovative, and growth-oriented environment.With strong expertise in performance analysis, project management, and process optimization, I consistently strive to innovate in marketing and adapt strategies to meet the demands of an ever-evolving market. My goal is to deliver superior results through dynamic strategies and precise actions that drive the company's growth and visibility. Show less

As a Board Advisor at the Regional Pharmacy Council, I had the opportunity to work directly on the implementation of strategic projects and team leadership, always focusing on process improvement and creating solutions that added value to the institution and professionals in the field. My role was marked by my ability to manage diverse initiatives, ranging from communication and marketing campaigns to internal projects aimed at organizational modernization and efficiency.I worked… Show more As a Board Advisor at the Regional Pharmacy Council, I had the opportunity to work directly on the implementation of strategic projects and team leadership, always focusing on process improvement and creating solutions that added value to the institution and professionals in the field. My role was marked by my ability to manage diverse initiatives, ranging from communication and marketing campaigns to internal projects aimed at organizational modernization and efficiency.I worked collaboratively with different departments, facilitating alignment between institutional goals and executed actions, ensuring success at every stage of the projects.My responsibilities also included careful management of the board's priorities, with a strategic vision that optimized resources and ensured the delivery of expected results. This combination of leadership, planning, and execution allowed me to contribute to the institution's growth and strengthen its presence within the pharmaceutical community. Show less

As Head of Digital Marketing, I was responsible for leading the creation and execution of highly effective marketing strategies, focusing both on the online environment and product development. With a strategic and results-driven approach, I implemented innovative campaigns that connected consumers to relevant solutions in sectors such as Open Banking and Open Finance.My role encompassed everything from conceptualizing marketing campaigns to creating content for blogs, social media, and… Show more As Head of Digital Marketing, I was responsible for leading the creation and execution of highly effective marketing strategies, focusing both on the online environment and product development. With a strategic and results-driven approach, I implemented innovative campaigns that connected consumers to relevant solutions in sectors such as Open Banking and Open Finance.My role encompassed everything from conceptualizing marketing campaigns to creating content for blogs, social media, and websites, as well as conducting detailed metric analyses using tools like Google Analytics. This data-driven vision allowed me to adjust campaigns in real time to maximize performance.I led the production of visual assets and copywriting, orchestrating communication across channels such as Facebook, Instagram, Google Ads, and Google My Business, while also leveraging the potential of email marketing and paid advertising on Meta Ads. Additionally, I supported offline marketing efforts, integrating on- and offline actions into a robust omnichannel marketing strategy.During this time, I developed a holistic perspective on how product design and effective communication can generate value for businesses, always focusing on metric tracking and the continuous pursuit of improvement. Show less

As co-founder and managing partner of GEstos Comunicação em Marketing, my mission was to develop creative and strategic solutions to enhance our clients' digital presence. I led the creation of visual and written content for social media, blogs, and websites, always focusing on delivering materials that reflected the brand's identity and authentically engaged the audience.Beyond content production, I provided comprehensive consultancy for the development of marketing campaigns, from… Show more As co-founder and managing partner of GEstos Comunicação em Marketing, my mission was to develop creative and strategic solutions to enhance our clients' digital presence. I led the creation of visual and written content for social media, blogs, and websites, always focusing on delivering materials that reflected the brand's identity and authentically engaged the audience.Beyond content production, I provided comprehensive consultancy for the development of marketing campaigns, from conception to execution. I closely monitored results using tools such as Google Analytics and Meta Ads, fine-tuning strategies to ensure maximum return and campaign optimization.My role also included managing campaigns on platforms like Google Ads, Facebook, Instagram, and Google My Business, as well as developing effective email marketing strategies. Always staying ahead of trends and aligned with our clients' needs, I sought to deliver tailored solutions that helped brands expand their visibility and achieve their goals effectively. Show less

During my internship at the Federal Court of Santa Catarina, I was responsible for a range of activities that directly contributed to the smooth functioning of administrative operations. I played a key role in organizing institutional events, ensuring every detail was executed efficiently and within established deadlines.I managed documents and administrative processes, maintaining accurate records and ensuring the proper flow of information. Additionally, I provided support to internal… Show more During my internship at the Federal Court of Santa Catarina, I was responsible for a range of activities that directly contributed to the smooth functioning of administrative operations. I played a key role in organizing institutional events, ensuring every detail was executed efficiently and within established deadlines.I managed documents and administrative processes, maintaining accurate records and ensuring the proper flow of information. Additionally, I provided support to internal and external stakeholders, offering prompt and effective assistance. I also drafted official documents and assisted with schedule management, streamlining the team's routine and facilitating activity planning. Show less

During my internship at the University Hospital, I played a key role in various administrative and operational activities. I conducted electronic and in-person bidding processes, contributing to the efficient procurement of essential products and services for the institution.I established and maintained positive relationships with suppliers, ensuring clear and effective communication. Additionally, I managed documents and processes, ensuring that information was well-organized and… Show more During my internship at the University Hospital, I played a key role in various administrative and operational activities. I conducted electronic and in-person bidding processes, contributing to the efficient procurement of essential products and services for the institution.I established and maintained positive relationships with suppliers, ensuring clear and effective communication. Additionally, I managed documents and processes, ensuring that information was well-organized and easily accessible. I provided support to internal and external stakeholders, offering attentive and effective assistance.My experience also included drafting official documents and preparing and publishing public notices, helping to uphold transparency and compliance with institutional regulations. Show less