Founder of edesen.com, an end-to-end digital marketing agency offering a full suite of internet marketing services, including creative design, cutting-edge web development, and proven SEO products. We develop integrated, customer-centric, data-driven campaigns that draw quality traffic, convert leads and maximize sales.

• Lead the marketing department in developing and producing all interactive marketing communications for clients, as well as for the agency.• Orchestrate digital marketing projects and allocate in-house and freelance talent to always deliver exceptional service and work, for every client, while staying on time and on budget.• Collaborate with the leadership team to define goals, measures of success, and a roadmap to achieve exceptional customer experiences.• Analyze, measure and report on digital marketing campaign performance, and assess against CRM benchmarks, KPIs and ROI goals.• Continually improve, adjust and streamline inbound, closed-loop, marketing automation to maximize lead generation efficacy and efficiency.• Launch, manage and strategically optimize organic and paid search campaigns through A/B and multivariate testing.• Oversee and evaluate market and industry research and adjust marketing strategy to meet changing market conditions.• Govern and manage all AMS websites, email campaign efforts and advise on social networking strategy implementation.Digital Marketing Specialist | Interactive ProducerMarch 2017 – November 2017 (9 months)‣ Evaluate and optimize agency interactive media services‣ Participate in creative concepting‣ Implement HubSpot campaigns and strategy‣ Concept and manage website solutions‣ Assist in strategic development of new business‣ Scope and manage project deliverables, schedule and budget‣ Source freelancers and vendors‣ Maintain and optimize company website

‣ Designed and implemented an automated, organic, inbound, closed-loop lead generation and lead scoring system to capture, track, measure, and define lead quality‣ Planned wireframe, developed, and deployed a new, responsive WordPress website‣ As webmaster, provided global support, frequent updates, and UI/UX optimization‣ Created HTML email automation according to set triggers and targeted buyer personas‣ Composed and published blog posts, case studies, white papers, and online articles ‣ Developed and launched SAVO and SharePoint sales enablement resource platforms

‣ Developed an automated, inbound marketing system that continues to provide qualified, inbound leads to Apptricity's sales department‣ Elevated over 20 industry relevant keywords to page one and two on Google‣ Increased lead generation over 500% and organic web visits 300%‣ 90% of new business attributed to Inbound Marketing‣ Designed and published landing pages and email campaigns with call-to-action links to case studies, white papers, data sheets, newsletters and eBooks‣ Customized lead capture forms with A/B testing to maximize lead conversion

‣ Research, design, and develop the appropriate inbound marketing approach‣ Build and execute content and advertising campaigns tailored to buyer personas‣ Provide on-going internet marketing support, analysis, and recommendations‣ Satisfied local Dallas clients include Cityplace Fitness, Malai Thai-Vietnamese Kitchen, Ketchup Burger Bar, Margaret A. Donnelly Law, Omni EEG Labs, BB Media Relations, and Urban Partners

‣ Created print materials, banners, and website layouts for 8 official NFL pro shops, including Broncos, Cardinals, Chargers, Chiefs, Dolphins, Giants, Texans, and Titans‣ Developed and maintained weekly HTML email campaigns for NFL and NCAA clients

‣ Generated new sales via B2B hunter strategies‣ Exceeded monthly sales quota each month‣ Delivered sales presentations to prospective business clients generating an average of $1.5 million in monthly revenue

‣ Developed relationships with various realtors, accountants, investment advisors, builders, attorneys, and other financial advocates to drive 100% referral based business‣ Created financial solutions for clients looking to build wealth in real estate‣ Implemented marketing plans to target first time home buyers and real estate investors‣ Recognized as a top ten sales leader for the Dallas area‣ $2.3 million monthly funding average

‣ Analyzed client credit history and debt-to-income ratios for customized loans‣ Prepared good faith estimates and loan packages for pre-approved borrowers‣ Coordinated with underwriters, processors, and closers to ensure successful closing‣ Completed Loan Officer coursework and FHA intensive classes

‣ Expanded business through persuasive cold calling and marketing leads‣ Worked with network engineers to determine best technology solution for the client‣ Generated consistent new revenue month to month within the client base on service upgrades and up-selling ancillary opportunities‣ Awarded "Rookie of the Month" for 220% of quota

Project Coordinator‣ Supervised 18 senior engineers across 60 U.S. locations‣ Upgraded 150+ servers and 2,000 desktops for Trammell Crow Corporation‣ Coordinated with Trammell Crow’s CIO and staff to oversee procedures and milestones‣ Recognized by Trammell Crow’s CIO for outstanding work performanceProfessional Services Engineer (internship) ‣ Verified compatibility for Microsoft and Macintosh to meet Y2K hardware requirements for the San Marcos Consolidated Independent School District’s Y2K Initiative‣ Updated Mac OS version 7.5 to 7.5.3 and 7.5.5