Elena Deshina Email & Phone Number

Moscow, Ru

Berlin, Germany

Onfy is a German pharmacy marketplace.Responsible for b2c site, mobile apps and product marketing initiatives. Define the strategy and roadmap. Lead a cross-functional team including a designer, an analyst, and engineers (Web, IOS, Android, Backend, QA).

Berlin, Germany

Cyprus

Simple App is a global leader in intermittent fasting applications (#1 in the USA, 12M+ downloads).Was responsible for searching for a new direction and launching it (Food tracker and Food insights). Defined the strategy and roadmap. Led a cross-functional team of 10 people including a nutritionist, UX researcher, designer, analyst, and engineers (IOS, Android, ML, Backend, QA). Key results:1. Increased the revenue by launching a new food tracker with personalized nutrition feedback and insights (AI-generated) which helped to attract a new target audience to the app and decreased the subscription churn rate for the current audience.2. Increased food tracker user retention by launching the A/B experiments based on the results of user research. 3. Increased the speed of the product development cycle by 2 times by organizing the effective discovery and delivery process in my cross-functional team.

Moscow, Russia

Qlean is the leading marketplace for cleaning services in Russia ('Uber for cleaning'; 2.5M+ completed cleanings). Was responsible for company products suite (Clients app, Cleaners app, Clients Web) for b2c Cleaning direction. Defined the strategy and roadmap. Led the Product team, Analytics team, and Cleaners Operation team (8 people reported to me). Worked directly with the CEO. Key results:1. Coordinated the work of Product team, Marketing team, Cleaners Operation Team, Support team and Sales team to achieve monthly GMV goals.2. Hired and organized work of Product, Analytics, and Cleaners Operations teams:- Organised the process of quarterly, monthly, and weekly cross-functional planning and budgeting. - Hired 2 product managers and 4 product analysts.- Revised product and operational metrics to improve prioritisation process for the product and ops teams. 3. Increased core business metrics through pricing experiments, landing page improvements, cross-sales automation, updated cleaning quality control process, and a new cleaners onboarding: - Increased 3-month YOY retention for the b2c clients.- Increased 4-month ARPPU for b2c clients.4. Decreased operating costs through launching a new payout process, redesigning a payout flow in the Cleaners mobile app based on UX research, and decreasing Cleaners Support volumes.

Moscow, Russia

Rabota.tinkoff.ru is a recruitment platform that brings 1000+ selected candidates for the bank's operations monthly. Was responsible for recruitment at scale platform.Led a cross-functional team of 26 people (5 product managers, 1 analyst, 2 designers, 14 developers, 4 testers).Key results:1. Hired and organized work of Product and Analytics teams:- Organised the process of quarterly, monthly, and weekly cross-functional planning. - Hired 2 product managers, 1 analyst and oversaw a hiring process for the product team.- Revised product and operations metrics to improve prioritisation process for the product and ops teams. Defined requirements and partially developed key business dashboards (SQL) to monitor teams performance.2. Increased % of the fulfillment of hiring plans for operation units and decreased operation cost.- Defined a roadmap, functional specs and aligned those with operational leads and vice presidents.- Launched an online service for workforce quantity planning in all operational divisions.- Replaced offline interviews with online ones. Launched a new process of job posting and candidate handling.

Moscow, Russia

Tinkoff Investments is the largest investment platform in Russia with 2M+ clients. Was responsible for clients' experience on web and mobile. Led the cross-functional team of 30+ people. I was the first product manager in a team (under CPO). Key results:1. Launched an online brokerage account opening on the web app and accelerated client base growth. Decreased the median time of opening a brokerage account and courier costs.2. Contributed into the launch of a mobile app from scratch - I was responsible for the description of business requirements, management of the development team. This launch helped to increase DAU, MAU, client's retention and accelerated clients' base growth.

Ostrovok is an online accommodation reservation service with 5M+ MAU.Was responsible for email marketing. Led the cross-functional team of 5 people. Increased LTV due to the following activities in email marketing:- Developed and implemented email-marketing strategy.- Developed requirements and managed implementation of personalized email-marketing.- Developed analytical reports.

Glowbyte Consulting is the biggest BI & Big Data solutions provider in Russia.Developed drill-down marketing reports for a bank in the system IBM Cognos.Automatized marketing campaigns through the system IBM Unica Campaign.

LANIT is the largest IT company in Russia with 216B+ turnover.Developed requirements for one part of United Medical Information and Analytical System of Moscow.

Master'S Degree, Department Of Innovation And High Technology

Bachelor'S Degree, Business Informatics