Principal
CurrentSpecializing in public affairs, media relations, and rapid response. The heart of my work focuses on persuasive messaging, audience targeting, story development and placement, crisis communications, and media training.A snapshot of my work is serving as the first contact for media on breaking news stories that require speed and compelling messages. I direct press events on issues, legal actions, and major announcements, along with targeting media to reach an optimal audience. These events also produce social media content with photo journalistic qualities. I help people tell their stories and offer coaching to build up confidence before they speak to a reporter or in front of a camera.Serving businesses, non-profits, and public figures, I apply my decades of political experience to issues with speed and precision to help shape narratives before the news cycle is over.
