Emily Dewolfe Email & Phone Number

Boston, Massachusetts, United States

Bingham Farms Michigan

Bingham Farms, Michigan

-Manages the end to end product lifecycle for an Intellectual Property Service, with specific focus on strategy, launch, and ongoing management phases of the lifecycle. Works closely with cross functional teams to design and execute feature-driven initiatives for product offering. -In depth knowledge of business, marketing, communications and technical expertise with a keen understanding of the Information industry including competitive dynamics impacting the Intellectual Property industry, and the ability to successfully lead teams in a high-profile, high-activity environment to meet business objectives. -Possesses a comprehensive understanding of target customers (internal and external), their needs and wants, aligning market problems and opportunities towards satisfying all customers including global markets.-Responsible for the creation of annual business cases, driving profitable growth in global markets through implementation of market-leading products, services, and components that exceed the Company’s customer expectations. -Analyzes customer data, and prioritizes market and operational problems and opportunities identified through input from customers, Sales, Customer Operations, Customer Support, Competitors, and other sources. -Manages customer and competitive research activities, including gaining insights from internal and external customer panels, as well as, other sources.-Responsible for creation, development and implementation of digital CRM strategies..-Accountable for driving new revenue as well as retention product revenue and other business objectives outlined within business cases, ensuring ongoing product success. -Works with internal staff to motivate all areas of Thomson Reuters that are central to ensuring ongoing performance, including Sales, Marketing, and Customer Support.

Southfield, Michigan

-Responsible for designing and executing the go-to-market strategy for a multi-year, multi-million dollar project designing and implementing a client-facing solution. -Contributed to a newly created role requiring self direction and strong matrix management capabilities to lead cross-functional teams and influence the priorities of others. -Created go-to-market strategies and collaborated with product management, marketing, operations and sales teams to launch products and services that exceed client expectations-Ensured product launch readiness across the business by influencing the productivity and coordinating the timing of cross-functional activities -Developed client migration strategies and lead cross-functional teams to execute programs that enhance client satisfaction with new products and services-Implemented clear and accurate project work plans that result in on-time, on-budget, high quality product and service launches-Delivered strong customer engagement programs around the product planning and delivery phases that result in satisfied and retained customers-Developed launch metrics and design programs to achieve and measure effectiveness, including client satisfaction, new business and ROI-Acted on behalf the customer both internally and externally; establishing and maintaining relationships user groups

Bloomfield Hills, Michigan

-Developed and implemented all online strategic interactive marketing plans for Taubman’s 21 shopping center websites and digital programs.-Responsible for leadership within the Interactive Marketing Department including overseeing the Internet Sponsorship Coordinators at the Center level.-Developed annual strategic plans for the website program and the appropriate action plan to execute and communicated plans to external departments and centers.-Responsible for ongoing industry analysis and trend research pertaining to Company’s overall goals.-Developed usability studies for all websites and weekly e-bulletin programs to measure effectiveness and made recommendations for changes where necessary. Solely responsible for redesigning Taubman’s weekly email marketing newsletter to a database of over a million registered users. -Responsible for creating, developing and executing Taubman’s Webby Award winning “Back-to-School” campaign targeting teens, tweens and parents; driving incremental traffic to Shopping Center’s retailers, acquiring new online customers through registrations, creating recognition in the online media community for creativity, brilliant and innovative technology. YearbookYourself.com was a worldwide phenomenon that received over 15 million visits globally and gained over 65,000 members on the dedicated Facebook fan page in over 2 months. The website was featured on the CBS morning show, The BBC, Google’s 2008 most visited websites and numerous other highly recognized industry sources.-Created and implemented first application for the iPhone/iPod Touch. The iPhone app increased traffic to Shopping Center websites and was geo targeted to specific center locations based on user’s demographic. The app also received accolades from The Jimmy Fallon show and avid Twitter fans including; Lance Armstrong, Ryan Seacrest and Kim Kardashian.-Initiated Company’s first Social Media campaign to include strategies for Twitter and Facebook.

Farmington Hills, Michigan

-Led and managed all digital and traditional marketing activities for a high-growth publishing company, specializing in e-learning. Accountable for branding, positioning, CRM, marketing communications, media/public relations, industry analyst relations, channel marketing, direct and digital marketing, lead generation and event marketing.-Forecasted and managed a $2.8M marketing budget, allowing the tactical portion to be implemented in a timely and costly manner.-Led and managed customer resource center website (CRM), a repository for “Free Resources” and marketing materials utilized by customers to drive database usage within their institutions. -Developed and implemented a virtual marketing promotion that generated over $400,000 in sales within the first quarter of its launch. -Created and managed Thomson Gale’s emarketing initiatives including; the development of 9 subject specific enewsletters, email promotions, subscription based email alerts and product update email bulletins.-Supported the sales team with marketing information and the necessary tools to continue building business opportunities and customer retention.-Created and launched a web marketing campaign that utilized internet and traditional marketing efforts and generated over $3 million in online sales in first three months of the program.-Managed internal department personnel in creating and executing sales and marketing materials for customers, end users, sales, product managers, and editorial teams.-Successfully delivered large-scale, multi-media projects with the ability to effectively balance longer-term strategic issues with day-to-day tactical project components.