Ed Farris Email & Phone Number

Greater New York City Area

Help organizations align sales/marketing activities based on their ability to win and overall market attractiveness, integrate digital transformation and navigate M/A activity.

Greater New York City Area

• Lead strategy and CMO services for marketing agency servicing manufacturing and B2B industries• Help clients build stronger connections between their business, their brand and their customers

Direct branding strategies, marketing communications and PR for $7.2 Billion global specialty chemicals business serving 33 markets in 111 countries• Increased value of Momentive brand with customers, employees and investors by developing branding strategy to create distinction, consistency and strong positioning for sale. • Accelerated high potential growth opportunities by developing strategic marketing program to help commercial teams develop business cases for new product launches to increase market acceptance. • Right sized global team to drive engagement and collaboration as well as create needed efficiencies, reduce cycle time and better serve changing needs of marketing, commercial and technology teams.• Maintained business continuity by developing transformational communications during global business reorganization.

• Participated on team that devised global branding and repositioning strategies for Castrol and BP brands worldwide that are still in place today.• Optimized impact of packaging, created global brand consistency and identified $35M in sourcing and manufacturing efficiencies by developing global packaging strategy• Increased installer channel market share by 1.2% in year one by developing branding, naming and licensing strategies for national launch of Castrol Select Quick Lube program • Improved volume and share for Walmart, Sears and Kmart by developing custom branding strategies.• Developed e-commerce strategies that increased brand engagement and raised customer connectivity through development and launch of web site and customer portal

• Raised internal and external awareness by creating brand communication programs to support marketing, refinery and technology programs.• Improved communications effectiveness and increased in-house production capabilities by managing design of state of the art multimedia and graphic design center.