Ed Farris Email & Phone Number

Greater New York City Area

Help organizations align sales/marketing activities based on their ability to win and overall market attractiveness, integrate digital transformation and navigate M/A activity.

Greater New York City Area

• Lead strategy and CMO services for marketing agency servicing manufacturing and B2B industries
• Help clients build stronger connections between their business, their brand and their customers

• Direct branding strategies, marketing communications and PR for $7.2 Billion global specialty chemicals business serving 33 markets in 111 countries
• Increased value of Momentive brand with customers, employees and investors by developing branding strategy to create distinction, consistency and strong positioning for sale.
• Accelerated high potential growth opportunities by developing strategic marketing program to help commercial teams develop business cases for new product launches to increase market acceptance.
• Right sized global team to drive engagement and collaboration as well as create needed efficiencies, reduce cycle time and better serve changing needs of marketing, commercial and technology teams.
• Maintained business continuity by developing transformational communications during global business reorganization.

• Participated on team that devised global branding and repositioning strategies for Castrol and BP brands worldwide that are still in place today.
• Optimized impact of packaging, created global brand consistency and identified $35M in sourcing and manufacturing efficiencies by developing global packaging strategy
• Increased installer channel market share by 1.2% in year one by developing branding, naming and licensing strategies for national launch of Castrol Select Quick Lube program
• Improved volume and share for Walmart, Sears and Kmart by developing custom branding strategies.
• Developed e-commerce strategies that increased brand engagement and raised customer connectivity through development and launch of web site and customer portal

• Raised internal and external awareness by creating brand communication programs to support marketing, refinery and technology programs.
• Improved communications effectiveness and increased in-house production capabilities by managing design of state of the art multimedia and graphic design center.