Edgar Alvarez Email and Phone Number

• Elaborated the marketing plan working draft / base for year 2019.• Actively co-leaded a needed and ongoing reorganization process in both sales and marketing structures in 5 of the subsidiaries operating in Latin America minimizing impact and generating prompt sales results.• Developed, proposed and implemented various tailor made sales and marketing key reports to rapidly identify status, monitor progress and define immediate next steps by priority levels.• Successfully assisted and facilitated within a very short timeframe the selection and recruitment of the new Commercial Directors for Honduras and Dominican Republic.

• Planned, directed and developed all policies, programs and marketing objectives; short and long term sales plans and closely monitored the proper execution of all actions.• Led a major relaunch for the company’s second largest brand and 3 line extensions in 1 year period.• Created flexible action plans due to the rapid changing market circumstances, as a result of the country’s worst economic recession.• Controlled and supervised the media agency and the proper execution of all trade marketing plans.• Guaranteed the right flow of all the needed materials from bottom up (raw, packaging and finished goods) in the whole chain until finally available to the final consumers, in parallel made sure to maintain at all times the ideal stocks level, cash flow health and in time service / distribution to all company's customers.

• Managed the sales-in, marketing and development targets with regards to both new and existing customers / distributors in the LATAM region.• Recruited new distribution partners for Colombia and Venezuela with later successful launches.• Developed potential new distributors for Aruba, Honduras, Jamaica and Peru (left on-going).Implemented / achieved the optimal standards and profitable business network with all active distributors.

• Provided independent (self-employed) consultancy and advisory services in marketing, sales and finance to different Venezuelan and international consumer goods companies. • Elaborated the sales and marketing plans for a multiple importer and distributor based in Suriname.• Proposed and implemented a brand accounting scheme for the above referred distributor.• Assisted rhino’s energy GmbH (German) in their launching plans for Colombia and Venezuela.

• Conducted successfully the launching of Red Bull in 8 LATAM markets (Venezuela, Colombia, Cuba, Aruba, Curacao, Bonaire, Republic of Guyana and Suriname) gaining solid category leadership and national distribution in less than one year in each case.• Selected, recruited and supervised all the authorized importers / distributors within the region (total: 6) whilst reporting directly to the regional office in Brazil.• Assembled and led the marketing teams including media agencies in place for the whole region (4 local marketing teams: Venezuela, Colombia, Cuba and Aruba = 55 people+, with 9 direct reports).• Championed expansion plans to increase volume sales in the region (north south America) from 3.3m units to 30.4m (+821%) units in only 5 years (2002-2007).•The previous achievement with revenues at USD $30m level and over USD $12m bottom line by the end of 2007 and having achieved a double digit growth for 6 years in a row.• Led 2 times media investment negotiations for the region obtaining savings over USD $200k. Regional negotiations covered all Latam with the exception of Mexico and Brazil. • Implemented marketing and commercial standards in close team work with the staff in the regional offices (Brazil and Panama) and headquarters (Austria).

• Managed and controlled the growing export business of the Venezuelan rum brand Cacique. Also responsible for the commercialization of Seagram’s portfolio within the Caribbean area where the cluster was located (Aruba, Bonaire, Curacao, Guyana and Suriname).• Led the Non-Affiliate Business in the Caribbean area centralized from Venezuela: Aruba, Curacao, Bonaire, Guyana and Suriname.• Completed and supported Cacique’s export plans to increase volume sales from 437k cases to 600k cases and achieved a double digit growth for 2 years in a row• Developed and implemented a 3-year plan for every Non-Affiliate customer.• Implemented and supervised in close team work with the marketing management the introduction of Rum Cacique in Colombia, Aruba and the Dominican Republic.

• Implemented strategies that enabled the achievements of distribution and market share goals for 3 brands. • Developed, proposed and introduced a new product concept under the company’s flagship brand in 1 year.• Increased the market share of the company’s imported brand, Green Giant, from 9% to 13% in 1 year.• Reinserted in the local market a well-known premium global brand, Old El Paso, consolidating it at 85% market share within its segment and obtained a growth of 25% in volume sales in one year.• Reduced the international line available stock level by 20%, eliminating those with low turnover.• Achieved sales budget for the local brands portfolio, making them more competitive in the market by repositioning the price structure.• Lowered by 20% the marketing investment in order to meet the financial objectives requested without market loss.

Product Manager (1996 - 1998):• Developed, proposed and introduced an innovative new concept for a new Laundry Bar.• Executed plans to maintain the increasing trend in volume of the leading fabric softeners line of the market and obtained a 43.0% SOM (share of market).• Implemented the communicational platform and official budget plan as agreed, achieving market share objectives and sales goals surpassed by 10% with profits objectives obtained as well. Assistant Product Manager (1995-1996):• Determined, elaborated and led the action plan to reduce production costs by category.• Obtained savings of USD $100k in formula and package costs of local brands.• In conjunction with the manufacturing team improved by 25% the line efficiency in one-year period.• Achieved a 14% growth within 1 year for the company’s second largest detergent brand. Financial Brand Analyst (1993-1995):• Developed and monitored the company’s official plans for both financial and marketing areas.• Constantly analyzed and controlled the advertising and promotional plans and expenses in close relationship with the marketing groups and proposed alternative plans.• Evaluated 2 acquisition projects and its feasibility which provided detailed and relevant data aiding the company’s top management during the decision process.

Financial Analyst:* assembled, revised and controlled the company’s marketing and financial budgets (plans).Logistic Assistant: * Supported to the three main operative areas: distribution, production and Purchasing.* Generated savings by reducing the average of freight per ton in 10% in one year.

* Participated and conducted / leaded multiple and extensive tasks in the market field in direct contact with both consumers and clients for different multinational consumer goods companies and brands.