Edgar Gonzalez Email & Phone Number

USA And Mexico

Providing companies the passport to Latin America, from the Strategic Business Plan to a Successful Landing and Execution.

Irvine, California

• Started from scratch the B2B / Solutions Division in Latin America. Concentrated the resources into the Enterprise, SMB and Global segments, prioritizing Mexico, Peru, Chile and Central America, followed by Colombia.
• Signed in record time 8 Latin America importers and 45 value-added resellers using strong relationships and wide in-country networking.
• In the first year sold $12 million with 15% contribution margin.
• Created unique business opportunities including a large Education project in Mexico generating a continuous sales baseline of 3,000 high margin devices per quarter.
• Created competitive channel programs and effective low cost PR campaigns resulting in recovering the top of mind awareness with channels and customers after Toshiba exited the consumer business.

Irvine, California

• Opened the first LatAm subsidiaries in Latin America covering 17 countries and the Caribbean Islands. Led sales, business planning, marketing and technical service/support.
• Opened 6 LatAm offices including a 60 employee’s organization.
• Grew market share from 11% to 15% generating on average $360 million in revenue per year
• Diversified the product portfolio adding the HDDs and USB Memory business, achieving #1 market share (33%+).
• Introduced the TV business in Colombia, Chile and Peru. Won the third place in market share in the first year. Developed PC manufacturing in Tierra del Fuego, Argentina. Became one of the top 3 brands in Argentina.

Mexico City Area, Mexico

• Managed South and Central America business and operations. Re-organized and improved the business model. Directed all business functions (Sales, Business Planning, Product Marketing, MarCom, Technical Service and.
• Achieved all time sales record of $200 million in revenue.
• Generated 80% average year on year growth and highest see-thru profit in all of Toshiba Americas with 8.4% by segmenting and re-organizing the region in 3 territories (USA exports, North Cone, South Cone) and leading.
• Increased market share from 5% to 11% by signing 18 in-country retailers, 29 in-country distributors and 5 USA exporters

Mexico City Area, Mexico

• Migrated the Latin America business from USA to Mexico with the goal of building synergies and continuing to improve business operations and results.
• Established the Latin America headquarters in Mexico.
• Achieved 60% sales growth with profit on a year over year basis.

Irvine, California USA

• Assumed the Latin American Division in the USA with the mission of make it profitable. Appointed as an expatriate in Irvine, CA for 2 years.
• Reorganized operations and turned around the division from -$6 Million in first half of 2002 to a profitable one by first half of 2004 to $3 Million PBT.

Mexico City Area, Mexico

• Transformed an informal PC business into a professional and profitable operation.
• Achieved Number One market share on portable computers in Mexico within 4 years.
• Exceeded all key financial factors (revenue, units, inventory, profit, SG&A and AR), three years in a row.

Mexico City Area, Mexico

• Grew market share from 2% to 6%.
• Made possible that all products were NAFTA and NOM compliant, resulting in a large competitive advantage.
• Increased brand awareness in 50% through an aggressive low cost PR strategy instead of a traditional and costly advertisement expense.
• Achieved a 30% increase in product margin through an informed and market oriented price policy.

• Technical support management
• Satellite Communications solutions, sales and marketing
• Hotels maintenance management

Master Of Business Administration (M.B.A.), Electrical And Electronics Engineering

Activities and Societies: Electronics teacher. Undergraduate level.

Electronics Engineering

Activities and Societies: Football (Linebacker)