Edgar Licea Email & Phone Number

Erie, Co, Us

Erie, Co, Us

Texas, United States

As the Product Marketing Manager at Howdy.com, I am passionate about crafting and executing innovative marketing strategies to amplify our product's presence in the market. My role encompasses market research, product positioning, and cross-functional collaboration to ensure cohesive messaging and impactful campaigns. I leverage data-driven insights to drive customer engagement and continuously adapt our approach to meet evolving market demands.

Austin, Texas, United States

I lead the company's marketing automation strategy by working closely with cross-functional teams such as product, development, performance, operations, and sales. My role involves managing marketing technology platforms, analyzing data, and implementing effective campaigns that drive revenue growth. By collaborating with these teams, I ensure that all marketing automation processes are integrated and aligned with business objectives. Using my in-depth knowledge of marketing technology platforms, such as HubSpot, Klaviyo, Unbounce, Google Analytics and Airtable, I design and execute landing pages and campaigns that effectively engage with prospects and convert them into loyal customers.Through my role, I bridge the gap between marketing and other departments to ensure that all teams are aligned and working towards a common goal of driving business growth.

Dallas-Fort Worth Metroplex

Coordinate between technical departments and marketing teams on lead-generation strategies with white papers, webinars, events, and paid mediaManage SEO Strategy through SEMRush by resolving on-page errors, and conducting baseline optimizations and keyword research.Ability to manage multiple efforts simultaneously in support of a wide variety of business leaders, all while demonstrating a flexible attitude, and an enthusiasm for producing highly creative and thoughtful work.

Dallas-Fort Worth Metroplex

- Built a coffee catering business from scratch that targeted companies wanting unique marketing activations. Profitable in year 1.- Partnered with designers and vendors to create an overall aesthetic and value proposition for the company including the branded mobile bar and trailer.- Strategized and executed activations with major conferences and companies in DFW. Companies include West Elm, Kendra Scott, and Dallas Morning News.- Created a profitable business and loyal following within the first year of operation.- Created and executed a social media marketing strategy which grew Instagram following over 4500 followers.

- Conducted in-person user surveys for credit unions seeking to create their own banking app solutions.- Strategized with key stakeholders and established weekly tasks for UI/UX designers and fulls stack developers- Displayed strong public speaking skills by distilling technical topics and communicating in an understandable way.

- Managed digital marketing campaigns between cross-functional teams and measured against business KPIs.- Handled the daily marketing and creative tasks for the team. Forecasted team bandwidth on a quarterly basis and reported team resources to the VP of Marketing.- Strategized, designed, and managed the logistics and execution of a nationally-recognized trade show in Las Vegas ("WPPI") to build awareness of our latest products.

- Trained project managers on PM tools and agency processes in order to keep website projects under budget and on time. - Partnered with agency owner to forecast sales and estimate team bandwidth.- Strategized with business owners to create award-winning websites that achieve KPIs.

Organized community events and promoted Subaru through demonstrations. Lead a team of "Street Team" members and worked with community event coordinators in DFW.

Assisted the creative director with design jobs, managed the sound booth and helped managing Sunday morning production.