• Strategically analyzed and restructured company’s search campaigns generating $2MM in revenue, increased ROAS by $5.50 and lowered CPC by 34%• Implemented SEO on website and increased organic traffic by 8% month-over-month• Manage all paid search budget allocation to achieve monthly revenue goals• Conceptualized tracking reports with top performing KPIs to easily identify campaign opportunities

• Championed the cross-functional roadmaps for multimillion-dollar marketing campaigns in support of new attractions, seasonal events, and premiere events. Resulting in record breaking attendance and driving $1Billion in sales for FY19• Built new streamlined process for Latin American teams to align to UPR sales goals: drove international roadmaps for planning, timing, creative development, and analytics across sales teams• Strategized and optimized marketing campaigns by analyzing data which resulted in positive ROAS increase. Subject matter expert in AdWords, Google, and Adobe Analytics• Responsible for defining SEO and SEM budgets and market segmentations; Resulting in a +14% lift in Conversion, +35% increase in CTR, +25% increase in site traffic over 12-months• Conceptualized and launched successful Youth & Education website and provided strategic guidance: +17% in Conversion; +44% in CTR; +45% in traffic• Oversaw all Spanish in-language assets and provided strategic guidance on demographics

• Managed domestic and international SEM (desktop, mobile, video, display, and social) campaigns for Universal Studios Hollywood, resulting in +$90M of revenue in 2016 • Led $2M digital marketing campaign strategy for The Wizarding World of Harry Potter, resulting in +100MM impressions• Oversaw Universal’s annual digital departmental budget of over +$12M across multiple platforms • Administered the launch of the theme park’s yield management ticketing system, which resulted in a +$44 increase in Average Order Value (AOV)• Project managed the launch of the new Halloween Horror Nights website, resulted in +40% website visits• Responsible for daily/weekly website and online statistics reports to senior leadership and other cross-functional teams including finance, CityWalk and other stakeholders

• Relaunched retention and loyalty management program, and strategized email deployment to Universal Studios Hollywood CRM database • Created revenue generating and brand building programs by partnering with corporate sponsor team on new opportunities