Lead, develop and foster good comercial relations with key sellers in the marketplace for Fashion Category (Women Apparel, Shoes and Bags)Define commercial strategies within the category for each seller to achieve monthly targetMeasure KPI’s to evaluate plans and define actions for each account to improve sales and avoid quality issues.Logistics and 3PL troubleshooting.Product assessment and fashion trends consultant for key accounts.

Creative leader for private brands: Wild&Alive, The Mashup, Unwind and Epsilon.Direct communication with local and international marketing agencies for various projects: biannual campaigns, brand activations, trend consultancy, etc.Data analysis (sell-through, margins, OTB, YoY sales).Supervision of biannual campaign productions, ensuring the company´s image, maintaining the DNA of each brand, and ensuring the required formats for different media.Effective management and communication with national and international suppliers, always fostering a good business relationship.In-store marketing to showcase collections and drive sales in partnership with the visual display team.Creative proposals for biannual campaigns, activations, special product launches, and partnerships with commercial licenses to strengthen the brand image and boost sales.Rebranding of UNWIND, re-designing the entire collection and market segment. This resulted in a 300% increase in sales, with higher margins and units sold within SS23.

Responsible for the proper branding of 8 private labels, ensuring the correct use of their image across different media and applications.Management of POP media production and brand image for the sales floor in over 15 EPH stores.Design and creation of graphic media for on-line and off-line platforms.Private label development.

Training at Disney University on costumer service and merchandising.