 Responsible as head of the main business units development for the company, including the full P&L business responsibility, long term vision and strategy to develop core business pipeline for the present and future market agricultural tendencies. Responsible to lead staff across the company with different support areas such as Marketing & Sales, F&A, R&D, Regulatory Affairs and Logistics.- As part of the Executive Committee, built business long term vision and strategy within Board… Show more  Responsible as head of the main business units development for the company, including the full P&L business responsibility, long term vision and strategy to develop core business pipeline for the present and future market agricultural tendencies. Responsible to lead staff across the company with different support areas such as Marketing & Sales, F&A, R&D, Regulatory Affairs and Logistics.- As part of the Executive Committee, built business long term vision and strategy within Board of Management.- Installed Crop Business Architecture analysis to define and focus on high value markets segments per crop that results on a YTY growth of 52%.- Established alliance within universities and third party associations to increase our business knowledge and install new business development for R&D pipeline. Show less

 Responsible to build, grow and administrate Agroenzymas portfolio to ultimately deliver the P&L of the Business in México accordingly to business strategy.  Lead the whole business operations for Mexico across a matrix organization with a multifunctional team(Sales, F&A, Product Development, Mkt Communications & Branding, BO). Establish Business Policies to generate new business opportunities and capitalize traditional business across main processes:- Define Annual Budgets and… Show more  Responsible to build, grow and administrate Agroenzymas portfolio to ultimately deliver the P&L of the Business in México accordingly to business strategy.  Lead the whole business operations for Mexico across a matrix organization with a multifunctional team(Sales, F&A, Product Development, Mkt Communications & Branding, BO). Establish Business Policies to generate new business opportunities and capitalize traditional business across main processes:- Define Annual Budgets and ensure business accuracy. - Establish in alignment with F&A business procedures of accounting, treasury and accounts payable & receivable to engage business fullfillment. - Analysis and creation of the long term business plan to accurate agronomic and marketing positioning of portfolio assortment in the future. Show less

 Design, implement and execute the M&S plan for assigned crops for Mexico and to create VISTA(Vision, Strategy, Action)plan for Hot Peppers crop in the Americas region. Design and advice to implement, execute and monitor the sales plan per crop as well as adapt and communicate these adaptations within the organization(stock/production) in line with the M&S strategy in order to maximize crop profitability. Responsible of the monitoring and balance of the Operational Expenses(OpEx)… Show more  Design, implement and execute the M&S plan for assigned crops for Mexico and to create VISTA(Vision, Strategy, Action)plan for Hot Peppers crop in the Americas region. Design and advice to implement, execute and monitor the sales plan per crop as well as adapt and communicate these adaptations within the organization(stock/production) in line with the M&S strategy in order to maximize crop profitability. Responsible of the monitoring and balance of the Operational Expenses(OpEx) Budgets and Sales Force execution in alignment to the financial policy and Company objectives to ensure business unit profit. Show less

 Creation of Country Marketing Plan with research, consolidation, and management of market information.  Conduct analysis of sales data and market data, including market share information, grower segmentation & grower trends.  Establish and maintain a liaison within the produce industry Support on reviewing the MarCom plans & briefs (together with CSM & CoSM) for all crop and country campaigns.

 Structure, creation and implementation of the different crop portfolio marketing plan. Support the global creation and brand identity along the different produce chain channels. Support and alignment to the global KCM model launching for México. Implementation of CRM training programs across the region to score main KPI´s.

Responsible of the commercial relationship, customer service, planning andimplementation of the KAM business model for the major Dairy Cattle accounts to getloyalty and establish a long term relationship. Analysis and administration of the MKT budget and forecast for the Marketing Plan. Responsible of the distribution channel to serve as best-in-class the KA´s. Awarded with the first prize in the “Pfizer, Más Cerca” Campaign for developing anorganizational customer… Show more Responsible of the commercial relationship, customer service, planning andimplementation of the KAM business model for the major Dairy Cattle accounts to getloyalty and establish a long term relationship. Analysis and administration of the MKT budget and forecast for the Marketing Plan. Responsible of the distribution channel to serve as best-in-class the KA´s. Awarded with the first prize in the “Pfizer, Más Cerca” Campaign for developing anorganizational customer focus culture. Show less