Edgar Ruiz M. Email & Phone Number

Mexico City, CDMX, MX

Ciudad De México, México

 Responsible as head of the main business units development for the company, including the full P&L business responsibility, long term vision and strategy to develop core business pipeline for the present and future market agricultural tendencies. Responsible to lead staff across the company with different support areas such as Marketing & Sales, F&A.

Ciudad México

 Responsible to build, grow and administrate Agroenzymas portfolio to ultimately deliver the P&L of the Business in México accordingly to business strategy.  Lead the whole business operations for Mexico across a matrix organization with a multifunctional team(Sales, F&A, Product Development, Mkt Communications & Branding, BO). Establish Business.

 Design, implement and execute the M&S plan for assigned crops for Mexico and to create VISTA(Vision, Strategy, Action)plan for Hot Peppers crop in the Americas region. Design and advice to implement, execute and monitor the sales plan per crop as well as adapt and communicate these adaptations within the organization(stock/production) in line with the.

León Y Alrededores, México

 Creation of Country Marketing Plan with research, consolidation, and management of market information.  Conduct analysis of sales data and market data, including market share information, grower segmentation & grower trends.  Establish and maintain a liaison within the produce industry Support on reviewing the MarCom plans & briefs (together with CSM.

León, Guanajuato

 Structure, creation and implementation of the different crop portfolio marketing plan. Support the global creation and brand identity along the different produce chain channels. Support and alignment to the global KCM model launching for México. Implementation of CRM training programs across the region to score main KPI´s.

Responsible of the commercial relationship, customer service, planning andimplementation of the KAM business model for the major Dairy Cattle accounts to getloyalty and establish a long term relationship. Analysis and administration of the MKT budget and forecast for the Marketing Plan. Responsible of the distribution channel to serve as best-in-class.

B.Sc. Agricultural Engineering, Diploma Molecular Biotechnology

Abroad Life Science Studies

Research Abroad Studies