Edgar Varela Valadez Email and Phone Number

- Started up operations in Mexico and US- Built the sales strategies in different channels in short, medium and long term- Responsible of P&L from top to bottom- Responsible of all commercial activities (marketing, trade marketing, sales)

•Started up operations in Mexico developing major customers in all channels•Built the sales strategies, processes and standardization to manage all the channels: retail, clubs, food service and distribuitors•Responsible of volume, revenue and margins and budget of the company •Coordination with Lactalis US and international, Marketing and Trade Marketing strategies to build local plans

•Build the sales strategies, processes and standardization to manage the accounts•Responsible of volume, revenue and margins and budget of all retail & clubs in Mexico•Develop all the key accounts in the country•Manage 5 key account managers•Build commercial relationship with subdirectors and directors•Coordination with General Mills international, Marketing and Trade Marketing strategies to build account plans

•Develop major key accounts nation wide.•Responsible of volume in kilos and revenue, create and follow up account business plans, sales forecast, launch new products, pricing, explore sales opportunities, manage trade budget for each account.•Build commercial relationship with buyers, subdirectors and directors.•Work very close to R&D, Marketing, Trade Marketing, Logistics and QA understanding all facets of business satisfying customer’s needs.•Quarterly customer business reviews•Participation in Latin America products cutting with McDonald’s top management and different suppliers of NOLAD.•Coordination with Tyson’s international heads of WalMart, Sam´s and McDonald’s working as a team following up business plans.

•Responsible of develop business opportunities•Presented Business Reviews in top to top meetings•Achieved financial targets like volume, Marginal Contribution Growth, manage budget, Market share•Maintain a good partnership relation with WalMex & Comex•Integrated on time Henkel’s acquisitions like MAS•Developed Great Value detergent for WalMart•Started business with Costco Jan 04 (Listed 5 items)•Report to Henkel Mexico and Henkel International (Bentonville, US)•Participation in Henkel´s international meetings (best practices) •Managed WalMart & Clubs multifunctional teams including City Club (Marketing, Administration, Customer Service and Trade Marketing)

•Increased number of SKU’s in both club’s •Increased sales in both club’s over 30% 2002 vs 2001•Managed all categories Home (Braun), Personal Care & shaving (Gillette), Oral Care (Oral B & Pro) & Batteries (Duracell)•Managed multifunctional team for Club’s division

•Implement and develop account specific marketing programs in coordination with key account team.•Identify business growth opportunities in the accounts under responsibility.•Identify and implement plans to exploit account specific marketing opportunities.•Integrated Central America to Mexico creating Gillette Northern Region

•Ran 8 production debone lines•Implemented new production reports•Followed up special projects

•Spent 21 weeks learning and understanding every department within the organization reporting to complex manager.