Fundador de Michua un emprendimiento en tecnología que conecta el campo con la ciudad, promoviendo practicas de producción y comercialización de productos agrícolas bajo el modelo de suscripción y venta directa. Funciones:• Dirijo la implementación de TI y plataforma de E-commerce de la empresa. • Uso de plataformas de Facebook y Google, además de otras herramientas necesarias para captar información de los clientes con el objetivo de realizar estrategias comerciales.• Diseño de funnels para la creación de kpis mensuales para el desarrollo del negocio.• Actualmente estoy realizando el diseño de la base de datos relacional que incluye la información de proveedores, productos, clientes e información relevante de Big Data para la estructuración de campañas comerciales, investigación de mercados y toma de decisiones de expansión.Logros:• Realicé la integración de procesadoras de pago, CRM, ERP, SIGN UP y LOG IN del canal web por medio de API, atrayendo un promedio de 22 subscripciones semanales. • Realicé la integración de los productos de la página web con el Marketplace de Facebook e Instagram mediante el uso de API creando más de 50 microservicios.

Plan and perform IT management, sales and marketing of the auction of 230 items Constructora Colpatria worth approximately 15 million dollars.Functions:• Establish and define the target audience for the auction of teams Constructora Colpatria.• Carry out marketing strategies in the short, medium term and to evaluate the effectiveness of these studies considering competition and potential markets of auction items.• Elaborar informes sobre las actividades de Marketing y el impacto que han tenido en los diferentes tiempos• Manage own technological systems department, marketing tools• Manage sales operations, marketing and customer care.Achievements:• Do the strategies and personnel training in sales for telemarketing, email marketing, ecommerce channels, ads and social media managed to sell 80 of the 230 articles in the April, valued at approximately $ 6 million.• Develop strategies B2B and B2C, using Cross-selling and up-selling to existing customers and creating new contact records through market research to increase the target audience for marketing campaigns in which more than 10,000 legal persons were contacted and natural.• Thanks to the SEO and implementing strategies website traffic by call center, RSS, Mail-Marketing and Ads are managed have on average 1,000 daily visits and 50% were new visitors.

I participated as one of the expansion managers of the project for the sale of used heavy machinery in Colombia and its expansion in the continent. Functions: • Make improvements and updates to the company's web channel. • Establish sales strategies for heavy machinery at auction. • Make quotes to customers of machinery auction from different countries. Achievements: • I designed the data capture, storage and interpretation system for the calculation of the offer and price prediction for the purchase of machinery at auction in the USA and the European Union. This system allowed the reduction of quote times from approximately 12 hours to 1 hour with a confidence of 95%, using R. • I designed an information system with the use of a database and an interface to allow visualization, through of SQL, of the inventory of heavy machinery at auction and direct sale to offer them to clients and store data in order to carry out subsequent statistical analysis. • I carried out protocols for the use of the database query and price prediction tool for the purchase of heavy machinery at auction. • I participated in the generation of the entry strategy to new countries and sales methodology. Increase in monthly quotes by 150% (Increase from 3 to 18 quotes) from Peru, Chile and Ecuador through the website channel. • Performed SEO optimization of the website to create a growth plan for organic searches on the page.