Business Unit Manager - Consumer Health Care
Laboratorios Siegfried. S.A.S
Bogotá D.C. Area, Colombia
* Planned, developed, led and executed a five-year marketing plan.* Success launching consumer promotions, integrating communication channels, devising an advertising strategy and managing a digital platform.* Developed a business growth plan through commercial planning with a five-year lifespan.* Facilitated negotiations with private television channels and other forms of media.* Developed and defined the strategic concept and brand value.* Managed a Consumer Health Care Division consisting of seven brands that competed in five different therapeutic specialties and participate in all commercialisation channels.* Achieved annual sales of AUD $12M with 10% investment on the Marketing Plan.* Represented 45% of the laboratory sales.