Edgar Garcia Email & Phone Number

Central Valley Of California

Develop a sales team to achieve market growth.Take on new spirit, suppliers and grow their portfolio throughout each ZIP Code to net positive trends.

San Joaquin County, California, United States

Indirectly led a high-performing team of 14 sales representatives and 2 area supervisors, successfully driving brand growth and consistently surpassing targets. My leadership resulted in a significant market share expansion, with a focus on key performance brands that bolstered our dominance in assigned territories.During the second half of FY23, my team and I achieved outstanding results, exceeding growth targets across multiple brands. Notably, we surpassed the 99-brand growth target by 107%, increasing volume from 330 to 406 9L equivalent cases. The Platinum brand saw a remarkable 228% increase, growing from 11.5 to 30 9L equivalent cases, while Fireball's volume rose by 111%, from 1304 to 1745 9L equivalent cases.Further exceeding expectations, we grew the Stirrings brand by 125%, expanding from 31 to 53 9L equivalent cases, and achieved a staggering 1375% growth for Wheatley Vodka, from 1 to 22 9L equivalent cases. Southern Comfort's volume increased by 136%, from 69 to 99 9L equivalent cases, and Parrot Bay grew by 145%, from 11 to 19 9L equivalent cases.Spearheaded distributor-led initiatives, including in-store selling and marketing strategies, which significantly enhanced account performance and brand visibility. My efforts in planning and implementing effective programs consistently met or exceeded distribution, display, and retail promotional objectives, contributing to sustained brand success. Additionally, I cultivated strong, mutually beneficial relationships with retailers, wholesalers, and internal teams, which fostered enhanced collaboration and accelerated brand growth.

Modesto-Merced Area

In a dynamic sales environment, I effectively managed a portfolio of 75-85 accounts, consistently driving month-over-month growth and surpassing sales targets. My strategic leadership played a pivotal role in the successful launch of the Cutwater RTD brand, achieving an impressive average distribution of 5 SKUs per account, and in the Nutrl brand launch, where I secured 100% distribution across 79 accounts. These accomplishments underscore my ability to influence the market and execute strategic plans effectively.Demonstrated exceptional sales acumen by securing the Nutrl National incentive for the highest number of RTD placements during launch week, highlighting my competitive drive and sales prowess. My collaboration with R.N.D.C partners to place and sell 50 cases of Cutwater RTDs further expanded market reach and enhanced brand visibility, showcasing my capability to forge impactful partnerships and drive sales.Through diligent use of Vermont Information Processing software, I meticulously tracked key performance indicators, which enabled data-driven decision-making and optimized sales strategies. This analytical approach contributed to a remarkable 846% year-over-year growth in the Seltzer segment, with sales soaring from 936 to 8,747 cases, significantly outpacing the beer segment.My leadership extended to overseeing a team of 16 sales representatives and 2 area sales managers, fostering a high-performance culture and driving team success. Additionally, I implemented innovative buyer programs that notably accelerated sales for 25oz singles, boosting overall product movement and profitability, and further demonstrating my ability to enhance sales performance through strategic initiatives.

Modesto-Merced Area

During the period from 2016 to 2017, I played a pivotal role in expanding the Michelob Ultra brand, achieving a remarkable increase in sales from $6.4 million to $7.7 million. My efforts were instrumental in ensuring 100% distribution of all Michelob Ultra stock-keeping units, which contributed to a significant market saturation. This accomplishment was further supported by the successful implementation of the Blue/Red door program, which enhanced product visibility and drove sales within cooler spaces.My exceptional sales leadership was recognized by earning the title of California Trade Manager of the Month eight times, a testament to my ability to consistently drive positive volume trends. I also provided critical support and training to onboarding sales teams in Northern California, strengthening the regional market and enhancing overall efficiency. My strategic approach helped the wholesaler secure the national wholesale incentive by driving positive volume trends for Michelob Ultra, thereby solidifying the brand's position in the market.In addition to my work with Michelob Ultra, I played a key role in launching and positioning Estrella de Jalisco, effectively disrupting the import market and capturing new market share. This involved strategic planning and market analysis to ensure a successful entry into a competitive space.Contributed significantly to the re-development and marketing campaign for the Bud Light brand. This effort involved refreshing the brand's market presence and improving customer engagement through innovative strategies and targeted marketing initiatives

Modesto, California, United States

Led the successful launch of the Montejo brand by strategically partnering with brand ambassadors, which significantly boosted sales and market visibility. My role involved crafting and executing comprehensive marketing plans that not only introduced Montejo to the market but also accelerated its growth and increased brand recognition.Orchestrated high-impact special events to highlight new SKUs, which effectively engaged consumers and heightened product awareness. My efforts included providing weekly execution reviews and analytical reports to the wholesale team, resulting in the implementation of best practices that enhanced trade performance.To further optimize market impact, I refined product placement and pricing strategies for innovation brands. By strategically positioning products in prominent cooler doors and aligning prices with market competition, I improved retail effectiveness and consumer appeal.

Modesto, California, United States

In a dynamic warehouse environment, I significantly improved operational efficiency and turnaround times by playing a pivotal role in loading, building, and receiving processes. My strategic oversight of these activities led to streamlined workflows and reduced processing delays, enhancing overall performance.As the organizer and manager of a swing shift crew, I successfully boosted team productivity and operational effectiveness. My leadership resulted in a marked increase in warehouse throughput, demonstrating my ability to drive performance and foster a high-functioning team.Developed and implemented strategic plans to optimize the work environment, focusing on safety, error reduction, and employee satisfaction. My collaboration with cross-functional teams ensured alignment with company goals, enhancing interdepartmental synergy and contributing to the achievement of broader organizational objectives. Additionally, my willingness to perform various general warehouse duties showcased my flexibility and dedication to supporting team and operational needs.

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General, 3.92

Completed undergraduate degree in just 16-months with honors!

Associate Of Science - As, Business Administration And Management, General, 3.4