• Responsible for managing and directing the in-house creative team and freelance contractors• Further, evolve the university's brand and creative direction• Work closely with the Director of Marketing to direct, produce and manage all marketing collateral• Concept development, design, and production of integrated marketing campaigns and other brand-related marketing collateral• Manage the production process, leading and fostering productivity, quality, and brand standards• Responsible for leading the design process for the university's global marketing campaigns• Responsible for designing and directing UI for website and campaign related webpages

• Manage the creative team including in-house designers, freelancers, and vendors.• Direct and create integrated marketing campaigns for the university brand, schools, colleges and specific departments. • Educate and provide creative direction across the university.• Manage and maintain the overall university brand.

Worked on various print and digital projects to promote and support the university and departments. Assisted the director of marketing in planning campaigns and marketing collateral. Projects included apparel, direct mail, social media, web banners, large format, magazines and photography.

• Developed branding for four sold-out music festival events during the 2023 Superbowl weekend• Responsible for all creative direction and creative concepts for all events and proprietary properties• Directed, produced and implemented all creative assets for various events gaining more than 1 billion social view• Collaborate with VPs and other executives to create and execute concepts for upcoming projects and brands• Responsible for leading and hiring in-house and creative contract team• Worked with marketing to design and execute sales decks for all upcoming projects

• Developed and executed brand identities for diverse clients, translating their brand values and positioning into visually cohesive and compelling designs across multiple touchpoints.• Created brand guidelines and style guides to ensure consistent visual representation and brand integrity, resulting in increased brand recognition and customer loyalty.• Collaborated closely with marketing teams to develop creative campaigns and brand strategies that effectively communicated brand messaging and elevated brand perception.

• Demonstrated leadership in overseeing and guiding design projects from conception to completion, ensuring the delivery of high-quality designs that meet client objectives and exceed expectations.• Collaborated closely with cross-functional teams, including marketing, to ensure seamless integration of design elements, resulting in cohesive and user-centric experiences.• Created visually stunning and impactful designs for various print and digital mediums, consistently exceeding client expectations and receiving positive feedback.

• Led a team of designers, copywriters, and creatives, fostering a collaborative and innovative environment that resulted in award-winning campaigns and increased client satisfaction.• Developed and executed creative strategies aligned with client objectives, combining market research, consumer insights, and industry trends to deliver impactful and memorable brand experiences.• Directed the development of creative concepts, overseeing the design process from ideation to final execution, ensuring consistent brand messaging and visual excellence.• Collaborated closely with clients to understand their needs, provided strategic recommendations, and presented creative concepts, resulting in successful partnerships and repeat business.• Managed multiple projects simultaneously, effectively allocating resources, setting priorities, and meeting deadlines while maintaining a high level of quality and creativity.

Dropping design knowledge on aspiring designers.

Designed all marketing related material including product fliers, web banners, apparel, decals, sub company logos and packaging. Photographed products when needed. I worked closely with company owner, vendors (local and international) and event specialist in order to market and visually represent the company.